Persona-driven techniques increasingly adapt large language models (LLMs) to diverse contexts. However, existing methods predominantly rely on rigid, synthetic personas that flatten individual variation, rely on stereotypes, and miss the nuanced signals driving actual human preferences. We introduce profile behavioral grounding, a framework for extracting open-ended, high-fidelity user profiles directly from authentic, anonymized social media posts. We evaluate these profiles across two paradigms: train-time personalization via supervised finetuning (SFT) and non-parametric test-time multi-perspective reasoning. Across complex recommendation and open-ended query benchmarks, behaviorally grounded profiles consistently improve base models and outperform synthetic profile baselines, driving stronger parametric alignment and enabling richer, multifaceted reasoning. Our findings establish open-ended, behavior-derived profiles as a highly diverse and effective foundation for the next generation of personalized language systems. Our code base is available at https://github.com/ServiceNow/behavior-grounding.
Personalized language-model assistants are often evaluated through a memory lens: can a model recall preferences users have explicitly stated in dialogue? More comprehensive personalization demands a harder capability -- inferring what users care about from the multimodal traces they naturally leave behind. We introduce SocialPersona, a benchmark for evaluating whether multimodal large language models (MLLMs) can recover revealed preferences from longitudinal social-media timelines and use them in dialogue. Built from longitudinal timelines of 171 everyday, non-promotional social-media users, SocialPersona contains text, images, timestamps, and 2,597 human-verified preference tags across seven interest domains, separating stable interests from recent interests. It supports two tasks: constructing structured user profiles from multimodal context and generating responses aligned with inferred profiles. Experiments with proprietary and open-weight MLLMs show that models can identify broad interest domains, yet their performance drops on fine-grained and recent interests and degrades further when inferred profiles must be used to personalize dialogue. Together with evidence that text and images provide complementary preference signals, these results indicate that robust cross-modal, long-horizon user modeling remains a key challenge, and that SocialPersona can help measure and advance progress toward assistants that infer and act on revealed preferences.
Personalizing large language models (LLMs) to individual users is essential for improving user experience, yet existing approaches typically rely on explicit preference supervision such as pairwise comparisons or demographic attributes, limiting their applicability in natural interaction settings. We propose IRIS, a framework that learns dynamic user personas directly from implicit interaction streams by extracting behavioral signals from everyday conversations and iteratively refining persona representations through a prediction-driven closed loop without requiring explicit feedback. We introduce an evaluation protocol based on behavior prediction, persona stability, and decision prediction. A proof-of-concept study on a synthetic interaction stream derived from public-domain autobiographical text shows that IRIS produces stable personas and distinguishes individual users while revealing limitations of memory-only approaches on recall-oriented metrics. We then validate IRIS on anonymized real-world Reddit r/AmItheAsshole (AITA) data, with personas built solely from each author's historical interactions. Across 100 authors, IRIS achieves the highest decision prediction accuracy among all evaluated methods (61.0%), outperforming static personas, memory-only retrieval, and no-personalization baselines. These results suggest that implicit behavioral modeling provides a scalable alternative to explicit preference learning for personalized LLMs and offers a practical foundation for adaptive conversational systems and embodied agents that require continuously evolving models of their users.
Existing personalized LLM benchmarks primarily rely on textual personas or isolated behavioral signals, providing limited evaluation of cross-domain behavioral personalization, where responses must be grounded in heterogeneous daily-life activities. To address this gap, we introduce LUNAR, the first benchmark for evaluating how LLMs personalize responses from longitudinal app interaction histories across universal daily-life domains, including clothing, food, housing, and mobility. To support scalable benchmark construction while mitigating data sparsity and privacy concerns, LUNAR uses a multi-stage coarse-to-fine synthesis pipeline grounded in real-world behavioral patterns. Fidelity analyses show closer alignment with real behavioral distributions than other synthetic benchmarks. Experiments on 19 mainstream LLMs show that access to behavioral logs is necessary but not sufficient for deep personalization: neither more context nor larger models guarantees better performance; effective personalization depends on selecting and integrating relevant evidence across domains. Direct retrieval of fine-grained behavioral records consistently outperforms compressed memory, while stronger personalization can come at the cost of privacy protection. These findings identify evidence selection, cross-domain integration, and privacy control as key challenges for personalized LLMs.
Jiahao Zhang, Yongzhi Tong, Zelin Fu +4
1Shenzhen University of Advanced Technology · ♣Work done at Ant Group · 2Ant Group +1