Organizations: State Key Laboratory of AI Safety, Institute of Computing Technology, Chinese Academy of Sciences (CAS), Beijing, China. · University of Chinese Academy of Sciences, CAS, Beijing, China. · OPPO Research Institute, Shenzhen, China · Institute of Intelligent Computing Technology, CAS, Suzhou, China.
User representation pre-training has become a fundamental paradigm for alleviating data sparsity in downstream personalization tasks. However, existing studies predominantly focus on single-app or app-level behaviors, overlooking the inherently cross-source and multi-granular nature of user activities on mobile devices. At the device level, user intent emerges from complex interactions among heterogeneous behavior sources and hierarchical action structures, posing challenges that cannot be addressed by conventional app-centric modeling. To tackle this issue, we propose CM-PTM, a novel Cross Multi-source Behavior Pre-Training Model tailored for mobile game user representation learning on device-level behavioral logs. CM-PTM employs hierarchical cascaded mask-then-predict proxy tasks that first infer the source of the next behavior and then progressively refine predictions at the app-action level. This design enables unified modeling of cross-source dependencies and fine-grained behavioral dynamics within a single pre-training paradigm. Extensive experiments on large-scale real-world mobile datasets demonstrate that CM-PTM effectively captures users' endogenous interests and consistently delivers significant performance gains on downstream mobile game recommendation tasks.
Multi-Behavior Recommendation (MBR) leverages multiple user interaction types (e.g., views, clicks, purchases) to enrich preference modeling and alleviate data sparsity issues in traditional single-behavior approaches. However, existing MBR methods face fundamental challenges: they lack principled frameworks to model complex confounding effects from user behavioral habits and item multi-behavior distributions, struggle with effective aggregation of heterogeneous auxiliary behaviors, and fail to align behavioral representations across semantic gaps while accounting for bias distortions. To address these limitations, we propose MCLMR, a novel model-agnostic causal learning framework that can be seamlessly integrated into various MBR architectures. MCLMR first constructs a causal graph to model confounding effects and performs interventions for unbiased preference estimation. Under this causal framework, it employs an Adaptive Aggregation module based on Mixture-of-Experts to dynamically fuse auxiliary behavior information and a Bias-aware Contrastive Learning module to align cross-behavior representations in a bias-aware manner. Extensive experiments on three real-world datasets demonstrate that MCLMR achieves significant performance improvements across various baseline models, validating its effectiveness and generality. All data and code will be made publicly available. For anonymous review, our code is available at the following the link: https://github.com/gitrxh/MCLMR.
Multi-behavior recommendation aims to predict user conversions by modeling various interaction types that carry distinct intent signals. Recently, generative sequence modeling methods have emerged as an important paradigm for multi-behavior recommendation by achieving flexible sequence generation. However, existing generative methods typically treat behaviors as auxiliary token features and feed them into unified attention mechanisms. These models implicitly assume uniform activation of dependencies among historical behaviors, thereby failing to discern differences in intensity or capture transition patterns. To address these limitations, we propose BITRec, a novel generative multi-behavior recommendation framework that introduces structured behavioral modeling through selective dependency activation. BITRec incorporates (i) Hierarchical Behavior Aggregation (HBA), which explicitly models behavioral intensity differences through separated exploration and commitment pathways, and (ii) Transition Relation Encoding (TRE), which encodes transition structures through explicit learnable relation matrices. Experiments on four large-scale datasets (RetailRocket, Taobao, Tmall, Insurance Dataset) with millions of interactions achieve consistent improvements of 15-23% across multiple metrics, with peak gains of 22.79% MRR on Tmall and 17.83% HR@10, 17.55% NDCG@10 on Taobao.
Serving personalized content on mobile devices has traditionally required pooling sensitive user data on centralized servers, a practice increasingly at odds with modern privacy expectations and geographical regulations. We present a two-stage federated recommendation system pipeline for mobile devices, built around a principled separation between non-sensitive user preference data and sensitive mobile context data that never leaves the device. The first stage runs a collaborative filtering model on non-sensitive app-context data in the cloud to generate a shortlist of relevant items. The second stage re-ranks these candidates on-device using sensitive mobile signals, with only model updates/gradients ever leaving the device. We validate the approach on MovieLens, UCI Human Activity Recognition, and a proprietary pilot dataset, and deliver a production-ready implementation as a Kotlin Multiplatform library deployable on Android and iOS.