A Repeated-Measurement Study for Cultural Analytics of English Song Lyrics Using Five Large Language Models

Researchers increasingly treat LLM survey responses as a proxy for human cultural values. This includes projecting model outputs onto instruments like the Inglehart-Welzel Cultural Map and drawing conclusions about which cultures a model resembles. While a model's answer to a value-laden questions may be interpreted as a cultural signal, it also carries sampling noise and, can be quite sensitive to question framing. In this paper, we separate survey responses, sampling noise and question framing for multiple LLMs. We decompose response variance from these models into variation across random seeds, prompt rewordings. We employ noise-to-signal ratio (NSR) to test whether a model's apparent cultural position is distinguishable from noise. When applied across a dozen models from four geographic origins, calibrated against 88 Integrated Values Survey countries, the answer is often no. NSR exceeds 1.0 on 49 of 117 valid model-question pairs (42%), reaching 5.56 in the worst case. Two models even refuse to answer sufficient number of survey questions outright. Our results corroborate previous findings that LLMs cluster toward Western, English-speaking cultural positions. However, what does not hold up in this study is the precision with which anyone can currently interpret a specific model's coordinates: prompt tone alone can shift a model by 2.4 map units, comparable to the distance between actual countries in the Inglehart-Welzel Cultural Map. These findings suggest that cultural attribution from LLM survey responses requires establishing the reliability of the underlying measurements before interpreting model coordinates as evidence of cultural representation.

Large language models (LLMs) can give reliable labels under one setup yet change those labels when researchers make other reasonable design choices. We tested seven LLMs, 12 task designs, three independent runs, and 3,000 tweets labeled for offensive language and hate speech. Repeating the same model and task design produced high agreement (median Fleiss' $κ= 0.91$). Agreement fell when we changed the task design for the same tweets (median Cohen's $κ= 0.76$). Task design and model choice increased the variance of estimated prevalence by factors of 76.7 for offensive language and 110.6 for hate speech compared with sampling variance alone. Variation across LLM task designs reached 560-572 basis points, compared with 270-331 basis points across five human instrument versions. Confidence scores did not solve this problem. They tracked repeated model outputs more closely than agreement with human labels, and grouping six tweets in one prompt lowered mean offensive-language confidence by 660 basis points. We call the variation caused by task design and model choice instrument uncertainty. Researchers can measure it only by comparing reasonable task designs. Repeating one setup or relying on confidence scores cannot replace that test.

Although the cultural (mis)alignment of Large Language Models (LLMs) has attracted increasing attention -- often framed in terms of cultural bias -- until recently there has been limited work on the design and development of datasets for cultural assessment. Here, we review existing approaches to such datasets and identify their main limitations. To address these issues, we propose design guidelines for annotators and report on the construction of a dataset built according to these principles. We further present a series of contrastive experiments conducted with this dataset. The results demonstrate that our design yields test sets with greater discriminative power, effectively distinguishing between models specialized for a given culture and those that are not, ceteris paribus.