Visual Search Augmented Chain-of-Thought Reasoning for Attribute Value Extraction from Product Videos

Customers rely on specific product attributes to compare products and make purchasing decisions, but e-commerce catalogs are messy and unstructured, making it difficult to identify which attributes matter most and extract them at scale. Standard Attribute Value Extraction (AVE) systems treat all attributes equally, producing large, inconsistent attribute sets that do not reflect the factors consumers use to differentiate products. We introduce a two-stage LLM pipeline that first discovers a compact, ranked schema of purchase-discriminative attributes for each product category, then extracts their values from catalog text using a fine-tuned compact LLM (Qwen3-4B) with Hyper-Parallel Decoding (HPD). This pipeline achieves 85% extraction accuracy, on par with the foundational LLM it was distilled from, while reducing inference costs by 92% over foundational LLMs, enabling production-scale use for product discovery and catalog enrichment. The resulting category-level structured representations effectively constitute automatically constructed product knowledge bases, providing consistent, comparable attributes across varied product categories that can ground downstream knowledge-intensive applications.

E-commerce videos are information-dense and frequently compared by consumers evaluating products and merchants assessing marketing strategies. However, existing multimodal models mainly focus on single-video understanding and have limited ability to compare information across videos. We introduce AdsCVR, the first e-commerce cross-video reasoning benchmark, containing 2,483 videos and 6,110 question-answer pairs across six reasoning dimensions. Cross- video reasoning requires models to locate fine-grained evidence among many redundant frames and integrate visual details, speech, and on-screen text. We therefore propose AdSeek, an agentic framework that dynamically selects visual and audio tools during multi-turn exploration, replacing static uniform sampling with active evidence acquisition. To address the sparse credit assignment of reinforcement learning, we develop an offline trajectory rectification mechanism that identifies reasoning errors and missing multimodal evidence in RL-generated trajectories. The corrected trajectories provide supervised fine-tuning signals that reduce biases learned during RL. This mechanism supports a rectified bootstrapping pipeline in which initial RL exposes reasoning bottlenecks, supervised fine-tuning corrects them, and a final RL stage further improves the policy. AdSeek achieves 74.30 percent accuracy on the AdsCVR test split, outperforming its Qwen3-VL-8B-Instruct backbone by 27.90 percentage points. It also generalizes to the open- domain CrossVid benchmark, demonstrating effective active evidence gathering.

Vision-Language Models (VLMs) typically rely on static initial frames for video reasoning, restricting their ability to incorporate essential dynamic information as the reasoning process evolves. Existing methods that augment Chain-of-Thought (CoT) with additional frame information often exhibit suboptimal CoT quality and lack the crucial ability to synthesize visual information for hypothetical or counterfactual scenarios. We introduce Act-to-See (Act2See), a novel framework that enables active visual perception by empowering VLMs to actively interleave video frames within text CoTs. Act2See is developed via Supervised Fine-Tuning (SFT) on a high-quality dataset of reasoning traces generated by a frontier VLM. These traces integrate active calls to either retrieve existing frames or generate new ones, and are rigorously verified against human-annotated CoTs to ensure quality. This approach cultivates an emergent capability: at inference time, the model actively determines when to search for or synthesize the necessary visual evidence. Act2See establishes new state-of-the-art results on challenging benchmarks, including VideoEspresso and ViTIB, and outperforms comparable or larger models on Video-MME, EgoNormia, and VCR-Bench, demonstrating an advancement in enabling VLMs with active visual perception for video reasoning.