ALIGN-HOLD: Experience Alignment for Real-Time Hold Control in Large-Scale Ride-Hailing Matching at DiDi

In large-scale ride-hailing, hold control is a critical mechanism for improving passenger-driver experience. By selectively delaying certain driver-order pairs, the system waits for better opportunities, reduces cancellations, and mitigates wasted driver effort. However, existing industrial hold strategies often rely on heuristic thresholding over multiple predictive models, which can be brittle under non-stationary traffic and hard to optimize for multi-objective experience signals. We propose EXHOLD, a deployable two-stage framework decoupling experience-aware pair assessment from hold-time execution. In Stage I, we learn a decision model assigning each driver-order pair to discrete, interpretable experience tiers by optimizing a unified objective that aggregates satisfaction signals across the matching funnel. In Stage II, we solve for a monotone hold-time schedule via constrained optimization over empirical quantiles. This explicitly enforces service guardrails bounding the unnecessary holding of promising matches while maximizing overall experience improvement. We evaluate EXHOLD through randomized A/B experiments in DiDi's production system in Brazil. Results show consistent gains in marketplace efficiency and experience: EXHOLD increases trip completion and driver income, significantly reduces passenger cancellations, and improves funnel efficiency. Ablations and behavioral analyses confirm both stages are essential and that the policy makes calibrated decisions under spatiotemporal heterogeneity. EXHOLD is currently deployed, serving production traffic in Brazil.

Ride-hailing platforms like DiDi Chuxing operate in highly dynamic environments where balancing driver supply and passenger demand is critical. Although driver-side subsidies serve as a primary lever to align these forces and improve key KPIs like completed rides (\texttt{Rides}) and gross merchandise value (\texttt{GMV}), optimizing them in production requires simultaneously meeting three constraints: (i) responsiveness to stochastic shocks, (ii) strict subsidy-rate caps, and (iii) low-latency execution at city scale. These requirements rule out expensive per-order optimization, calling for a forward-looking, constraint-aware city-level controller for online sequential decision making. To meet these requirements, we introduce D$^3$-Subsidy (Dynamic Driver-side Diffusion-based Subsidy), a hierarchical diffusion-based framework for deployable city-wide subsidy control. To bridge the train-inference gap, D$^3$-Subsidy employs a prefix-conditioned diffusion model that samples plausible future trajectories from immutable historical observations, ensuring the training protocol aligns with the fixed-history nature of online deployment. These generated plans are then decoded by a context-conditioned inverse module into low-dimensional city-level control signals. For scalable execution, we bridge the gap between city-level planning and fine-grained dispatch via a Lagrangian-dual-derived mapping, which embeds subsidy-rate caps directly into order-driver incentives without iterative optimization. Additionally, a multi-city pretraining strategy with parameter-efficient fine-tuning enables robust transfer across heterogeneous cities. Extensive offline evaluations demonstrate that D$^3$-Subsidy improves \texttt{Rides} and \texttt{GMV} while enhancing cap compliance, and a real-world A/B test confirms significant uplift while keeping budget-related violation metrics within operational thresholds.

Bringing Large Language Models (LLMs) into industrial ride-hailing dispatch as semantic feature extractors over platform-scale behavioral logs is a compelling but under-explored data systems problem. Production matching pipelines remain dominated by structured numerical features, yet decisive behavioral signals (e.g., a driver's habitual aversion to certain regions) are inherently contextual and naturally expressible as LLM-generated user profiles. However, scaling such profiling to a live, millisecond-latency dispatcher faces three intertwined constraints rarely addressed together: on a platform with millions of daily orders, logs exceed any LLM's context window by orders of magnitude; most users are long-tail, with too few interactions for per-user profiling; and surface-fluent profiles do not necessarily improve downstream prediction utility. We present ProfiLLM, an agentic LLM data pipeline that operationalizes utility-aligned user profiling for production matching systems through two modules. (1) Tool-Augmented Global Knowledge Mining equips an LLM agent with 27 analytical tools to mine platform-scale data, producing reusable global knowledge, adaptive user clustering rules, and region-level supply-demand priors. (2) Utility-Aligned Profile Exploration generates multiple candidate profiles per cluster, evaluates them via a lightweight downstream utility proxy, iteratively refines the best candidates and constructs preference pairs for DPO fine-tuning. Deployed on DiDi's production dispatcher, ProfiLLM achieves up to +6.14% relative AUC improvement in outcome prediction, up to +4.35% GMV gain in dispatching simulation, and consistent improvements in a 14-day online A/B test including +0.47% GMV, +0.33% Completion Rate, and -0.82% Cancel-Before-Accept rate.