With the rapid proliferation of large language model (LLM)-based systems, AI companions have emerged as conversational agents designed to cultivate emotional connection rather than primarily to support humans in instrumental tasks. Because engagement with AI companions involves relational, emotional, and potentially long-term interactions, their design is consequential. Prior work has offered guidance for designing trustworthy and relational AI systems and has begun to examine design for AI companionship. However, while such work provides insights into possible design solutions, less is known about what makes AI companion design difficult as a design problem. To examine this challenge, we assessed the applicability of existing design recommendations from adjacent domains in the context of AI companion design. Our multi-method investigation unfolded across four phases: literature review, practitioner co-analysis, internal heuristic evaluation, and external expert assessment. Throughout this process, we synthesized nine design principle areas that surfaced tensions in the applicability of existing recommendations to AI companion design. Our findings show that ethical and UX-oriented considerations are deeply intertwined and often require context-sensitive application. We document a systematic, multi-method problem analysis that uses these principle areas as an analytic artifact to examine why existing recommendations cannot be directly transferred to AI companion contexts.
Figures & tables
Figure 1: Multi-method study design illustrating the progressive assessment of design recommendations across four phases: Collect (literature review), Contextualize (practitioner co-analysis), Assess (internal heuristic evaluation), and Community Check (expert evaluation).
( Norman, 1994 ; Horvitz, 1999 ; Soltysiak et al., 1998 ; Carley and Newell, 1994 ; Amazon, 2023a ; Amazon, 2023b ; Amazon, 2023c ; Microsoft, 2021 ; Microsoft, 2018 ; Stieglitz et al., 2022 ; Radziwill and Benton, 2017 ; Langevin et al., 2021 ; Silva and Canedo, 2024 )
13
161
AI companion
( Banks, 2024 ; Hoffman et al., 2015 ; Irfan et al., 2024 ; Strohmann et al., 2023 ; Khosrawi-Rad et al., 2022 ; Leo-Liu, 2022 ; Skjuve et al., 2021 ; Ta-Johnson et al., 2020 )
8
57
Total
41
548
Table 1: Categories, retained sources, and number of retained sources and design recommendations.
Design Principle Area
Design Principles
Safety
Monitor and avoid toxic, violent, abusive, or sexually inappropriate content that may affect users’ or others’ physical, psychological, emotional, or monetary well being.
Transparency
Disclose the AI companion’s identity upfront and do not falsely claim to be human.
As part of the initial interaction, communicate the AI companion’s purpose and limitations.
Avoid establishing false expectations about its capabilities outside the conversational context.
Express appropriate level of certainty when presenting factual information during interaction.
Provide reliable and accurate information and inform users about its sources when applicable.
Table 2: Design principles across nine design principle areas.
ID
Professional Background
Years of Experience
Self-Reported Expertise
Assigned Product
P01
UX/HCI researcher
4
very high
Replika
P02
Product Manager
4
very high
Replika
P03
UX/HCI researcher
2
high
Replika
P04
Software Engineer
2
high
Replika
P05
Conversation Designer
21
very high
Pi AI
P06
UX/HCI researcher
5
very high
Pi AI
Table 3: Descriptive information and assigned products of the expert heuristic evaluation participants
Principle Area
Applicability
Clarity
Importance
M ( SD )
M ( SD )
M ( SD )
Safety
4.00 (0.88)
4.07 (1.07)
4.86 (0.36)
Transparency
4.29 (0.91)
3.95 (1.33)
4.42 (0.81)
Inclusivity
4.07 (1.00)
3.93 (1.14)
4.36 (1.01)
Predictability and Consistency
4.19 (0.89)
4.14 (1.12)
4.38 (0.82)
Interaction Controllability
4.18 (1.06)
4.29 (1.15)
4.14 (1.01)
Table 4: Descriptive overview of applicability, clarity, and importance ratings across principle areas ( M and SD ), aggregated across all participants.
Figure 2: Distributions of applicability, clarity, and importance ratings across principle areas. Ratings are shown as proportions of responses within each area to account for differences in the number of principles per area.
Dimension
Companion ( M )
General ( M )
| t |
p
| g |
Applicability
4.27
4.01
1.29
0.224
0.64
Clarity
3.94
3.91
0.08
0.941
0.04
Importance
4.18
4.32
0.70
0.501
0.35
Table 5: Comparison of applicability, clarity, and importance ratings between companion and general-purpose systems. Mean ratings ( M ) are reported for each system type. Absolute t -values (| t |) and p -values are based on Welch’s t -tests conducted at the participant level. Absolute Hedges’ g (| g |) is reported as an effect size measure.
Principle Area
Companion ( M )
General ( M )
| t |
p
| g |
Safety
4.29
3.71
1.244
0.248
0.623
Transparency
4.36
4.21
0.549
0.593
0.275
Inclusivity*
4.86
3.29
4.919
0.001
2.462
Predictability and Consistency*
4.62
3.76
2.846
0.022
1.424
Interaction Controllability
4.00
4.36
0.778
0.455
0.389
Adaptation and Personalization
4.48
4.29
0.859
0.408
0.430
Table 6: Principle area-level comparison of applicability ratings between companion and general-purpose systems. Absolute t -values, p -values, and Hedges’ g are reported. * p < .05, Welch’s t -test.
Figure 3: Integrative overview of how principle areas relate to intertwined ethical and user experience concerns and context-sensitive flexibility for ethical considerations and UX optimization.
AI companions are conversational or multimodal agents designed for ongoing emotional, social, or practical support, raising questions about safety, memory, and dependence.
LLM companions are deployed at scale in personally consequential settings, yet poorly evaluated. Existing benchmarks use hand-authored scenarios and prompted simulators, aggregate empathy into one score, and overlook judge biases such as same-family favoritism and scale drift. We introduce CompanionBench, an interactive bilingual benchmark. To our knowledge, it is the first companion benchmark to ground both its scenarios and a trained user simulator in de-identified real-world data. A hidden disclosure gate branches each persona's trajectory on the agent's own behavior, controlling the interaction state space without scripting dialogue. We operationalize ten capabilities derived from 25 theories across psychology and counseling, four of them not graded explicitly by prior work: holding ambiguity, selfobject responsiveness, positive resonance and calibrated challenge. Agents are assessed on two complementary axes: a subjective ten-capability rubric and a deterministic measure of whether deeper disclosure was earned. A cross-family panel dilutes same-family favoritism; an Item Response Theory model separates agent quality from judge severity. Theory fixes what to measure and how personas are structured; real data supply events, history, and profiles -- coverage from theory, authenticity from data. Rankings are reproducible in both languages (rho = 0.996 ZH / 0.953 EN). Evaluating 28 agents reveals capability-level differences obscured by aggregate scores. Emotion regulation and calibrated challenge remain common weaknesses; holding ambiguity discriminates most. Role-play agents rank near the bottom: immersion does not imply relational competence. Across agents, the dominant failure mode is substituting surface warmth for substantive relational support. We will release 500 Chinese-English parallel pairs and the evaluation code.
Large language models (LLMs) are increasingly used as conversational partners for companionship, emotional disclosure, and interpersonal advice, but the social dynamics of these interactions can create harms that are not captured by capability-oriented or traditional safety evaluations. We introduce the Social AI Design Code, a framework for evaluating whether LLMs align with user welfare in social interactions, including whether they encourage harmful intimacy, dependence, or prolonged engagement. To evaluate these risks in natural and diverse user-LLM interactions, we operationalize the code with EUDAIMONIA, a benchmark of 969 user inputs and 3,147 design-requirement violation checks built from WildChat through weak-to-strong filtration, multi-model relabeling, and controlled rewriting. Evaluating 22 recent LLMs, we find that even the strongest models, Claude-Opus-4.7 and GPT-5.5, violate 30.7% and 27.2% of checks, respectively. Extended thinking does not reduce violation rates, suggesting that these failures are persistent social-alignment problems rather than deficits solvable through test-time reasoning alone.
AI companions provide users with emotional support and ongoing companionship, but their sustained relational interactions also introduce distinct safety risks. Prior work largely targets general harms or specific companion platforms and risk categories, while relying on manually collected conversations, limiting scalable and user-grounded evaluation and mitigation. To address this, we introduce CompanionSafe, a unified evaluation-to-mitigation framework for AI companion safety. Its evaluation component, CompanionEval, provides scalable multi-turn evaluation by constructing 1,300 relationally grounded settings from diverse personas, matched companion characters, and dialogue scenarios across four turn tiers. Its mitigation component, CompanionGuard, converts benchmark-exposed failures into turn-localized supervision for companion-specific risk detection. Our results show that even strong LLMs and existing guard models remain vulnerable to companion-specific relational harms, while both closed- and open-source models exhibit increasing safety risks as interactions become longer. Together, CompanionEval and CompanionGuard form a practical evaluation-to-mitigation loop for AI companion safety, turning relational safety failures exposed during multi-turn interaction into supervision for companion-specific guardrails.
Xinyang Liao, Lingyu Li, Kaicheng Shen +4
Xi’an Jiaotong University · Shanghai Artificial Intelligence Laboratory