Towards Detecting AI-Assisted Responses in Online Surveys

Digital personas powered by Large Language Models (LLMs) are increasingly proposed as substitutes for human survey respondents, yet it remains unclear when they can reliably approximate human survey findings. We answer this question using the LISS panel, constructing personas from respondents' background variables and pre-2023 survey histories, then testing them against the same respondents' held-out post-cutoff answers. Across four persona architectures, three LLMs, and two prediction tasks, we assess performance at the question, respondent, distributional, equity, and clustering levels. Digital personas improve alignment with human response distributions, especially in domains tied to stable attributes and values, but remain limited for individual prediction and fail to recover multivariate respondent structure. Retrieval-augmented architectures provide the clearest gains, but performance depends more on human response structure than on model choice: personas perform best for low-variability questions and common respondent patterns, and worst for subjective, heterogeneous, or rare responses. Our results provide practical guidance on when digital personas could be appropriate for survey research and when human validation remains necessary.

Survey research faces mounting structural challenges: declining response rates, sample bias, block-wise missingness among at-risk respondents, and AI-assisted fraudulent completions in online panels. Large language models (LLMs) have been proposed as a remedy, yet rigorous evaluations across the full survey workflow remain scarce, particularly in disaster contexts where data quality matters most. We present and evaluate a five-stage framework for LLM integration covering questionnaire design, sample selection, pilot testing, missing-data imputation, and post-collection analysis, using the 2024 Hurricane Milton preparedness survey of Florida residents (n=946) as a shared empirical testbed. We introduce a Protection Motivation Theory (PMT)-constrained co-occurrence knowledge graph and develop seven LLM configurations spanning zero-shot inference, retrieval-augmented baselines, and novel theory-informed variants. Our proposed Anchored Marginal Theory-Informed LLM (A-TLM) outperforms all three classical imputation baselines (IPW/MI, MICE+PMM, missForest) on RMSE under disaster-relevant block-wise MNAR conditions (S4 RMSE 1.439 vs. 1.496 for the next-best), while achieving near-zero signed bias (-0.121) where the random-forest imputer produces the largest absolute bias (-0.631). Organizing retrieval around PMT causal structure and integrating all evidence in a single model call outperforms unstructured retrieval and staged sequential inference (MAE 0.993 vs. 1.097 for standard RAG). We document that near-zero aggregate bias can mask opposing subgroup errors and propose subgroup-stratified bias auditing as a reporting standard. A retrieval-constrained knowledge-graph chatbot demonstrates that hallucination is architecturally manageable through grounded refusal.

Silicon sampling-using large language models (LLMs) to simulate human survey respondents-has emerged as a promising approach for augmenting traditional survey research. However, most evaluations rely on distributional comparisons rather than individual-level prediction, which risks conflating pattern matching with coherent respondent-level prediction. We propose cross-survey transfer, a more rigorous evaluation framework in which an LLM is given a respondent's answers to one set of questions and must predict their answers to entirely different questions from the same survey. Using data from the Taiwan Election and Democratization Study (TEDS) 2024, three open-weight LLMs (27B-120B parameters), and supervised machine learning baselines, we find that: (1) zero-shot LLMs achieve 52% accuracy on genuinely unseen items, closing to within 6 percentage points (pp) of a supervised random forest trained on same-population data; (2) a stable construct predictability hierarchy emerges, from 67% for partisan attitudes to 23% for sovereignty; and (3) variance collapse and safety alignment effects-two commonly cited LLM limitations-turn out to be more nuanced than previously reported, with variance collapse affecting supervised models as well and alignment effects varying dramatically across model families. These findings clarify both the promise and boundaries of silicon sampling.