Reproducibility is not construct validity: LLM measurement of institutionally situated communication

LLMs are increasingly used to simulate human survey responses, but prior work has mainly evaluated replication using mean-level or aggregate agreement, offering limited insight into whether LLMs reproduce the variability of human behavior. We evaluate LLM-based survey replication at the distributional level using a non-public 2010 consumer choice experiment on Korean instant noodle purchases, a setting unlikely to overlap with model training data. We evaluate three response variables of differing statistical type: binary purchase incidence, categorical brand choice, and count purchase quantity. For each, we compare human and LLM responses at mean-level, pattern, and distributional alignment, and against reference baselines from the human data alone. LLMs reproduce condition-level patterns reasonably well but fail to capture distributional structure: for purchase quantity, no model beats a condition-insensitive baseline that simply matches the pooled human distribution. Because models that match human means well can still produce distributions further from humans than this baseline, mean-based evaluation alone can be actively misleading. Replication also varies with input configuration, with structured personas and multimodal inputs improving alignment while explicit reasoning prompting degrades it monotonically.

LLM confidence calibration is often evaluated by comparing two signals: token-probability scores and verbalized confidence. These signals are sometimes treated as direct readouts of model uncertainty, but their comparison depends on measurement choices that are rarely made explicit. In the main analysis, we hold the verbalized-confidence elicitation fixed: a single prompt template, probability scale, and output format. We then vary the measurement axes that define the verbalized-vs-token comparison: which answer string receives the token-probability score, how that score is read from the answer tokens, and under which conditioning context it is measured. We evaluate this design on four QA benchmarks across three open 7--8B base/Instruct model families, with larger Qwen2.5 variants as same-family robustness checks. The resulting comparison is sensitive to these choices: conditioning context changes the sign or magnitude of the ECE gap across settings, token readout produces smaller but still sign-moving changes, and changing the ECE estimator has little effect. Under the default generated-answer, bare-context protocol, Instruct settings are close to parity rather than showing a large calibration gain for verbalized confidence. In a separate supplied-answer analysis, surface-plausible wrong answers receive nearly the same confidence as supplied gold answers, suggesting that verbalized confidence also reflects answer plausibility and provenance rather than correctness alone. We argue that both confidence signals should be treated as protocol-dependent behavioral measurements, and provide a reporting checklist covering elicitation provenance, scored answer, token-probability readout, and conditioning context.

LLM annotators are increasingly used in computational social science (CSS), but it is unclear whether their alignment-shaped errors preserve the empirical conclusions a researcher would report. We audit three open-source 7B instruction-tuned models (Zephyr, Mistral-Instruct, Qwen2.5-Instruct) across six TweetEval tasks under four prompt conditions (72 cells) and find that social-desirability failures do not run in a single direction. Zephyr exhibits leniency bias, systematically under-applying harmful labels (offensive language: false benign rate 0.729, false alarm rate 0.031). Mistral and Qwen exhibit overcorrection, over-applying the same labels (Mistral hate-speech FAR = 0.604). All three models exhibit neutrality bias on abortion stance, underestimating opposition prevalence by 24 to 40 percentage points and inflating the neutral label. None of the four prompting interventions we test (neutral, safety framing, depersonalized, chain-of-thought) corrects these failures across models; safety framing can worsen stance distortion. Strikingly, Zephyr's hate-speech prevalence estimate matches the gold rate exactly while its class-conditional errors are large in both directions, an accidental cancellation that misleads aggregate validation. We translate these patterns into a three-part taxonomy with diagnostic FBR/FAR signatures and a lightweight gold-sample validation protocol. The headline for trustworthy CSS: a model that looks calibrated on aggregate metrics can still flip the substantive empirical conclusion a researcher would report.