MemeTAG: Keyword-Driven Meme Classification through Tag Embedding Reconstruction

Memes often derive their harmful, hateful, or sarcastic meaning from small but decisive visual, textual, or cross-modal cues. Existing multimodal classifiers can miss such evidence when relying mainly on global image-text representations. We introduce MemeCF, a cue-focused benchmark of 9,895 memes across harm, hate, and sarcasm, with annotations identifying the modality and rationale of the pivotal evidence. We also propose MemePIVOT, a local-global architecture for meme classification. MemePIVOT uses frozen CLIP features, unbalanced optimal transport to align words with image patches while allowing irrelevant evidence to remain unmatched, and an evidential fusion head to combine local grounding with global meme context under uncertainty. Experiments on HarMeme, PrideMM, and MemeCF show consistent gains over strong text-only, image-only, multimodal, and vision-language baselines. Cross-dataset and ablation results further show that explicit pivotal-evidence modeling improves robustness and contributes meaningfully beyond global multimodal representations. Our code and dataset are publicly available at https://github.com/AkshitSharma1/MemePIVOT

Detecting hateful content in multimodal memes presents unique challenges, as harmful messages often emerge from the complex interplay between benign images and text. We propose GatedCLIP, a Vision-Language model that enhances CLIP's multimodal capabilities with specialized architectural improvements for hateful memes detection. Our approach introduces learned projection heads that map CLIP embeddings to a task-optimized semantic space, a dynamic gated fusion mechanism that adaptively weights visual and textual features, and a contrastive learning objective that maintains cross-modal semantic alignment. Experiments on the Hateful Memes dataset demonstrate that GatedCLIP achieves an AUROC of 0.66, substantially outperforming the CLIP baseline (AUROC 0.49) while maintaining computational efficiency with only 350K trainable parameters.

With the rapid proliferation of social media, harmful memes have become a growing threat to online ecosystems. Their harmfulness is often implicitly conveyed through complex interactions among visual, textual, and contextual cues, making accurate detection challenging. Recent studies have introduced Retrieval-Augmented Generation (RAG) and external knowledge into harmful meme detection. However, existing methods mainly retrieve similar instances or auxiliary information, limiting their ability to capture reusable harmfulness knowledge and underlying reasoning mechanisms, and thus constraining both detection performance and interpretability. To address these challenges, we propose MemeLogos, a knowledge-driven retrieval-augmented reasoning framework for harmful meme detection. MemeLogos abstracts recurring harmfulness patterns and reasoning structures from diverse harmful cases into reusable knowledge units and organizes them into a dedicated star-shaped knowledge graph. By combining structured knowledge retrieval with an explicit multi-stage reasoning process inspired by cognitive mechanisms, MemeLogos leverages retrieved knowledge to guide harmfulness reasoning, improving both detection reliability and interpretability. Extensive experiments show that MemeLogos consistently outperforms existing harmful meme detection methods while generating more coherent and interpretable reasoning, demonstrating the effectiveness of structured harmfulness knowledge for multimodal content understanding.