Understanding Reliability in LLM-based Human Behavior Simulation

Large Language Models (LLMs) are increasingly employed for simulating human behaviors across diverse domains. However, our position is that current LLM-based human simulations remain insufficiently reliable, as evidenced by significant discrepancies between their outcomes and authentic human actions. Our investigation begins with a systematic review of LLM-based human simulations in social, economic, policy, and psychological contexts, identifying their common frameworks, recent advances, and persistent limitations. This review reveals that such discrepancies primarily stem from inherent limitations of LLMs and flaws in simulation design, both of which are examined in detail. Building on these insights, we propose a systematic solution framework that emphasizes enriching data foundations, advancing LLM capabilities, and ensuring robust simulation design to enhance reliability. Finally, we introduce a structured algorithm that operationalizes the proposed framework, aiming to guide credible and human-aligned LLM-based simulations. To facilitate further research, we provide a curated list of related literature and resources at https://github.com/Persdre/awesome-llm-human-simulation.

Large Language Model (LLM) social simulations are a promising research method, but they are not yet faithful enough to be adopted widely. In this work, we investigate whether the current scaling paradigm in language modeling is likely to close these gaps, or whether simulation fidelity is orthogonal to general capabilities and therefore deserving of more research attention. We use scaling laws to study the relationship between LLMs' compute scale, general capability benchmarks, and the fidelity of social simulation in three representative sub-domains: opinion modeling, behavioral simulation, and longitudinal forecasting. Surprisingly, we discover strong compute scaling in all three settings, using a suite of 85 transformer LLMs with the Qwen3 architecture pre-trained on the DCLM web text corpus under fixed-compute budgets from $10^{18}$ to $10^{20}$ FLOPs. Then we evaluate 35 larger and more capable open-weight models up to 70B parameters, allowing us to predict downstream accuracy from loss. This reveals that the majority of behavioral and opinion simulation tasks will rapidly improve with scale, particularly when they involve populations that are well-represented in English web corpora. Longitudinal forecasting and underrepresented opinions scale more slowly, especially when they are less correlated with general knowledge and reasoning benchmarks like MMLU. In behavior simulation, scaling fails to improve model calibration with human cognitive biases like risk aversion, as well as human heuristics like learning correlated rewards from related tasks. On these tasks, even fine-tuned models fail to noticeably scale up performance from 0.5B to 8B parameters. Taken together, we conclude that scale will improve social simulations in most settings, but outliers exist, and improvements will be less reliable in low-resource domains.

Large language models (LLMs) are increasingly used to simulate human behavior in business, economics, and the social sciences, offering a low-cost complement to laboratory experiments, field studies, and surveys. This paper evaluates how well LLMs replicate human behavior in operations management. Using nine published behavioral-operations experiments, we assess LLM performance along two dimensions: whether LLM-generated data reproduce the original hypothesis-test outcomes, and whether their full response distributions align with human data, measured by Wasserstein distance. We find that LLMs often replicate hypothesis-level effects, suggesting that they can capture salient decision biases and behavioral regularities. However, their response distributions frequently diverge from human data, even for strong proprietary models, with dispersion mismatch playing an important role. We also examine two lightweight mitigation strategies: chain-of-thought prompting and hyperparameter tuning. Both can reduce distributional misalignment, and appropriate tuning can sometimes allow smaller or open-source models to match or outperform larger proprietary systems.