LLMs Trust Their Own: Identity-Dependent Conformity in Multi-Agent Systems

Multi-agent LLM systems increasingly mix models from several providers, yet exposing each agent's underlying model identity to its peers significantly impairs cooperation. We show that when agents are aware of each other's model family, the group splits into clusters, where agents prefer interacting with others carrying their same label, although nothing in the task rewards or asks for such a split. We argue that the label itself causes this split, which we define as $\textit{factionalism}$. We show and measure this phenomenon in two cooperative games and on a reasoning benchmark, with nine to twenty-five agents drawn from up to five open-weight model families. We further show that when the announced families are shuffled, or replaced by arbitrary labels, the factions still follow this information; when the label is removed, this behavior disappears. In strictly cooperative tasks, labeled groups spend on average $30\%$ more rounds and $55\%$ more tokens to reach a decision, and their success rate drops from $96\%$ to $81\%$. The effect replicates across tasks, group sizes and model families. Withholding identity labels from the agents is simple and effective mitigation.

The conformity bias exhibited by large language models (LLMs) can pose a significant challenge to decision-making in LLM-based multi-agent systems (LLM-MAS). While many prior studies have treated "conformity" simply as a matter of opinion change, this study introduces the social psychological distinction between informational conformity and normative conformity in order to understand LLM conformity at the mechanism level. Specifically, we design new tasks to distinguish between informational conformity, in which participants in a discussion are motivated to make accurate judgments, and normative conformity, in which participants are motivated to avoid conflict or gain acceptance within a group. We then conduct experiments based on these task settings. The experimental results show that, among the six LLMs evaluated, up to five exhibited tendencies toward not only informational conformity but also normative conformity. Furthermore, intriguingly, we demonstrate that by manipulating subtle aspects of the social context, it may be possible to control the target toward which a particular LLM directs its normative conformity. These findings suggest that decision-making in LLM-MAS may be vulnerable to manipulation by a small number of malicious users. In addition, through analysis of internal vectors associated with informational and normative conformity, we suggest that although both behaviors appear externally as the same form of "conformity," they may in fact be driven by distinct internal mechanisms. Taken together, these results may serve as an initial milestone toward understanding how "norms" are implemented in LLMs and how they influence group dynamics.

Large language models are increasingly used in multi-agent systems, where they see and respond to other agents' answers. A key risk is conformity: a model may abandon its own answer simply because others agree on a different one. Prior studies show that LLMs often revise toward a majority answer, but it remains unclear whether these revisions help correct mistakes as often as they introduce new errors. In this paper, we conduct a controlled study in which an LLM first answers a question, then sees simulated peer responses before making a final decision. We manipulate two social cues: consensus structure and authority labels assigned to peers, and measure how they influence beneficial and harmful revisions. Across four open-weight LLMs and seven QA datasets, we find that peer agreement makes it much easier to mislead initially correct models than to correct initially wrong ones. Authority labels make models more likely to choose the endorsed answer, regardless of whether it is correct. More concerningly, generic reasoning interventions such as chain-of-thought and reflection do not reliably reduce harmful revision while preserving beneficial revision. These findings suggest that multi-agent LLM systems should verify peer answers rather than simply aggregate them.