The conformity bias exhibited by large language models (LLMs) can pose a significant challenge to decision-making in LLM-based multi-agent systems (LLM-MAS). While many prior studies have treated "conformity" simply as a matter of opinion change, this study introduces the social psychological distinction between informational conformity and normative conformity in order to understand LLM conformity at the mechanism level. Specifically, we design new tasks to distinguish between informational conformity, in which participants in a discussion are motivated to make accurate judgments, and normative conformity, in which participants are motivated to avoid conflict or gain acceptance within a group. We then conduct experiments based on these task settings. The experimental results show that, among the six LLMs evaluated, up to five exhibited tendencies toward not only informational conformity but also normative conformity. Furthermore, intriguingly, we demonstrate that by manipulating subtle aspects of the social context, it may be possible to control the target toward which a particular LLM directs its normative conformity. These findings suggest that decision-making in LLM-MAS may be vulnerable to manipulation by a small number of malicious users. In addition, through analysis of internal vectors associated with informational and normative conformity, we suggest that although both behaviors appear externally as the same form of "conformity," they may in fact be driven by distinct internal mechanisms. Taken together, these results may serve as an initial milestone toward understanding how "norms" are implemented in LLMs and how they influence group dynamics.
Multi-agent LLM debates achieve strong performance on decision-making tasks as well as problem-solving benchmarks, yet their safety and fairness risks remain poorly understood. Notably, interaction can amplify the biases of single LLMs, raising concerns for real-world deployment. We identify the emergence of collective (often biased) norms in multi-agent LLM debates and show that noise (e.g., LLM sampling temperature) is a key driver. To explain this, we propose an analytical framework drawing on physics-inspired theoretical models of social dynamics. We predict a phase transition to collective bias when conformity surpasses a critical threshold given the LLMs' initial bias and debate noise. We test the theoretical predictions through controlled experiments and observe a finite-size crossover consistent with an underlying phase transition. We further find that agent heterogeneity suppresses emergence by smoothing (rounding) this transition. Finally, we show that these insights generalize to realistic decision-making tasks, including investment decisions and LLM-as-a-judge evaluation.
Large language models are increasingly used in multi-agent systems, where they see and respond to other agents' answers. A key risk is conformity: a model may abandon its own answer simply because others agree on a different one. Prior studies show that LLMs often revise toward a majority answer, but it remains unclear whether these revisions help correct mistakes as often as they introduce new errors. In this paper, we conduct a controlled study in which an LLM first answers a question, then sees simulated peer responses before making a final decision. We manipulate two social cues: consensus structure and authority labels assigned to peers, and measure how they influence beneficial and harmful revisions. Across four open-weight LLMs and seven QA datasets, we find that peer agreement makes it much easier to mislead initially correct models than to correct initially wrong ones. Authority labels make models more likely to choose the endorsed answer, regardless of whether it is correct. More concerningly, generic reasoning interventions such as chain-of-thought and reflection do not reliably reduce harmful revision while preserving beneficial revision. These findings suggest that multi-agent LLM systems should verify peer answers rather than simply aggregate them.
Large language models (LLMs) are increasingly involved in group decision-making with other LLMs and humans. Yet it remains unclear whether their influence is driven by persuasion-oriented expression or compliance-oriented accommodation. We introduce DecisionQE, a questionnaire-based framework for measuring each model's persuasive and compliant tendencies across multiple decision scenarios, and use the Werewolf game as an interactive testbed to study their effects on social influence and group outcomes under asymmetric information. Across experiments, stronger persuasive tendency does not significantly improve group outcomes, whereas compliant-oriented models show more stable advantages in cooperation. We further reveal a dual effect of compliance: it supports cooperation in honest roles but improves concealment in adversarial roles. These findings suggest that LLM group interactions reveal not only task outcomes, but also measurable patterns of intrinsic behavioral tendency. LLMs can therefore serve as a lens for sociological observation of language-mediated interaction, while highlighting the need to incorporate behavioral tendencies into safety evaluation of LLM systems.