Eval4DiRec: A Unified and Systematic Evaluation Framework for Diffusion-based Recommender Systems

While the "Matthew Effect" and filter bubbles are widely recognized outcome-level biases in recommender systems, we reveal that Diffusion Recommender Models (DRMs) uniquely compound this issue through their generative dynamics. Rather than merely inheriting data imbalances, DRMs trigger a self-reinforcing amplification of popularity bias. We identify that this phenomenon is driven by two compounding mechanisms. First, while optimization loss is universally dominated by high-frequency items across recommenders, DRMs suffer from a unique structural prior mismatch during generation. Because the forward terminal distribution of long-tailed data deviates significantly from the standard Gaussian prior, reverse sampling trajectories inherently collapse toward high-density popular items, fundamentally suppressing niche item generation. To dismantle this self-reinforcing loop, we propose FairDiff, a plug-and-play fairness-aware diffusion framework. To overcome the popularity-dominated loss, we introduce Popularity Condition Guidance (PCG). Rather than altering the training objective, PCG acts as an inference-time distributional reweighting mechanism, mathematically reshaping the score-based gradient field to penalize high-popularity regions and guide trajectories toward niche semantics. Furthermore, we design a Semantic Calibration (SC) Module to bridge the prior mismatch, aligning the forward and reverse distributions via one-step optimal transport. Comprehensive evaluations demonstrate that FairDiff achieves state-of-the-art performance while effectively mitigating the self-reinforcing Matthew Effect, highlighting its value as a general framework for DRMs.

Recently, Generative Recommenders (GRs) have emerged as a transformative recommendation paradigm by replacing traditional item IDs with semantic indices (SIDs). Owing to the exceptional generative capabilities of diffusion models, a few pioneering works explore developing GRs with diffusion architectures as the backbone. However, a fatal limitation of existing diffusion-based GRs is that the diffusion process applies uniformly to all items within the historical interactions. In contrast, the user preference is shaped by multifaceted time-evolving factors and thus exhibits a non-stationary distribution in the temporal aspect. To bridge this gap, this study proposes a novel GR framework, named TDPM, by designing the time-aware diffusion on SID tokens. Specifically, TDPM explicitly integrates the impact of time-evolving user preferences into the diffusion process. In detail, the user preference is disentangled into (i) the period preference, which remains consistent over a long time-span, and (ii) the point preference, which is triggered by recent focal events. Extensive experiments on three public real-world datasets demonstrate the significant superiority of TDPM over the state-of-the-art baselines. TDPM achieves average improvements of up to 29.21% and 25.45% in terms of HR@20 and NDCG@20, respectively. The ablation study further underscores the necessity of time-aware token diffusion in diffusion-based GRs.

Generative reasoning re-rankers achieve strong recommendation accuracy by emitting a chain-of-thought before re-ordering a candidate list, but they are slow at inference: an autoregressive (AR) decoder spends one sequential forward pass per reasoning token, and the reasoning trace far exceeds the ranking it produces. To reduce this cost, block-diffusion language models decode many positions in parallel over a few denoising steps and are substantially faster, yet naively converting an AR re-ranker into one opens two accuracy gaps: (1) a structural gap: answer positions are denoised in parallel and scored independently, so the decoder emits invalid rankings (duplicated, dropped, or out-of-set identifiers) that AR avoids through left-to-right masking; and (2) a distributional gap: fine-tuning the converted model on fixed teacher trajectories is off-policy relative to its own decoding at inference, leaving a residual accuracy gap. To close both gaps while keeping the speedup, we propose \textbf{Diffusion-GR2}, a recipe that converts our AR reasoning re-ranker (GR2) into a block-diffusion re-ranker. First, conversion fine-tuning (CFT) adapts the AR-initialized diffusion model to denoise the answer into a valid permutation on its own, without an external constrained decoder. Next, on-policy distillation (OPD) then supervises the model on its own decoded trajectories with dense per-token targets from the AR teacher. Finally, we apply a reinforcement-learning (RL) stage against a re-ranking reward on top of OPD's on-policy policy. Experiments on Amazon Beauty demonstrate that Diffusion-GR2 recovers to near-parity with the AR re-ranker, while block-parallel decoding raises decode throughput by $2.4$--$3.5\times$ at the model's reasoning output length. Ablations show that CFT recovers most of the conversion gap, and that on-policy distillation further closes it to the AR reference.