Behavioral History Outperforms Descriptions of the Person for LLM Synthetic Personas
Organizations: University of Washington · Berkeley
Abstract
Large language models (LLMs) are increasingly used as synthetic personas representing survey respondents. Their validity as substitutes for particular respondents depends on whether they reproduce individuals' decisions. We examine what information helps synthetic respondents predict each individual's later choices, using five conditions that add progressively richer information: no personal information, demographics, personality traits, cognitive scores, and finally the respondent's earlier survey choices as behavioral history. We use a two-wave panel of 845 US adults who completed measures of 14 behavioral biases (spanning risk, time preferences, overconfidence, and reasoning), so each respondent's earlier answers provide a human test-retest benchmark; in the behavioral-history condition, all items that score the target bias are withheld. At the population level, the average number of biases per respondent in every condition is close to the human average (7.1-8.1 biases, against 7.1 for humans). This aggregate similarity masks differences in variance: persona descriptions recover only 53-67% of human between-person variation, whereas adding behavioral history restores it to approximately the human level. At the individual level, description-based personas achieve only 7-12% of the informedness observed in human test-retest responses, while adding behavioral history raises this to 28%. The condition including behavioral history has the highest estimated informedness in all 17 demographic groups, whereas description-based conditions provide little or no information for some groups. Synthetic responses also exhibit stronger education- and income-related differences than human responses. For LLM synthetic personas, a respondent's past answers add more to individual-level prediction than a description of who they are.
Figures & tables
| Condition | Prompt information | |
|---|---|---|
| A1 | No identity | the survey question alone |
| A2 | Demographics | adds 16 wave-2 demographic fields |
| A3 | Personality | adds the BFI-10 Big Five, with scale notes |
| A4 | Cognitive | adds four cognitive scores, each with its scale |
| A5 | Behavioral history | adds the person’s wave-1 responses, excluding all items used to score the target bias |
| Condition | Bias | Person | Residual | Person/HUMAN | Bias/Person |
|---|---|---|---|---|---|
| HUMAN (wave 2) | 0.191 | 0.074 | 0.735 | 1.00 | 2.6 |
| A1 No identity | 0.834 | 0.011 | 0.155 | 0.15 | 72.8 |
| A2 Demographics | 0.605 | 0.049 | 0.345 | 0.67 | 12.2 |
| A3 Personality | 0.567 | 0.046 | 0.386 | 0.62 | 12.3 |
| A4 Cognitive | 0.614 | 0.039 | 0.347 | 0.53 | 15.7 |
| A5 Behavioral history | 0.395 | 0.078 | 0.527 | 1.05 | 5.1 |
| HUMAN retest | A1 No identity | A2 Demographics | A3 Personality | A4 Cognitive | A5 Behavioral history | |
|---|---|---|---|---|---|---|
| Mean accuracy | 0.709 | 0.550 | 0.558 | 0.564 | 0.568 | 0.569 |
| Mean informedness | 0.283 | 0.001 | 0.020 | 0.024 | 0.033 | 0.078 |
| Share of HUMAN | 1.00 | 0.00 | 0.07 | 0.08 | 0.12 | 0.28 |
| Mean | 0.26 | 0.90 | 0.70 | 0.71 | 0.72 | 0.53 |
| Ratio to HUMAN | 1.00 | 3.42 | 2.65 | 2.69 | 2.74 | 2.00 |
| Attribute | Group | HUMAN retest | A1 No identity | A2 Demographics | A3 Personality | A4 Cognitive | A5 Behavioral history | A5 A4 | |
|---|---|---|---|---|---|---|---|---|---|
| income | low | 308 | 0.269 | 0.010 | 0.018 | 0.020 | 0.025 | 0.071 | 0.047 |
| mid | 308 | 0.285 | 0.003 | 0.037 | 0.089 | 0.052 | |||
| high | 192 | 0.263 | 0.010 | 0.019 | 0.027 | 0.027 | 0.030 | 0.003 | |
| education | high school or less | 129 | 0.255 | 0.001 | 0.001 | 0.020 | 0.047 | 0.057 | 0.010 |
| some college | 289 | 0.283 | 0.002 | 0.005 | 0.022 | 0.059 | 0.037 | ||
| bachelor’s | 223 | 0.281 | 0.006 | 0.023 | 0.039 | 0.087 | 0.048 |
| Condition | Best in | % | Worst in | % |
|---|---|---|---|---|
| A1 No identity | 22 | 10.6% | 90 | 43.5% |
| A2 Demographics | 19 | 9.2% | 48 | 23.2% |
| A3 Personality | 19 | 9.2% | 25 | 12.1% |
| A4 Cognitive | 43 | 20.8% | 24 | 11.6% |
| A5 Behavioral history | 104 | 50.2% | 20 | 9.7% |
| Construct | HUMAN (wave 2) | A2 Demographics | A3 Personality | A4 Cognitive | A5 Behavioral history |
|---|---|---|---|---|---|
| Age | |||||
| Gender | |||||
| Ethnicity & Hispanic origin | |||||
| Education | |||||
| Income | |||||
| Big Five (5 traits) |
Appendix figures & tables10 assets
Supplementary material from the paper’s appendix.
Appendix
| Bias | Instrument | Biased if | Rate | ||
| Present bias | |||||
| Present bias — money | 24 convex time-budget allocations | less patient when the earlier date is today | 0.248 | 819 | 782 |
| Present bias — consumption | two snack choices, now vs later | unhealthy now and healthy later | 0.168 | 829 | 821 |
| Inconsistent choice | |||||
| Narrow bracketing | Rabin–Weizsäcker pairs, shown jointly | dominated pair, or not the both-safe pair | 0.624 | 837 | 820 |
| Risk | |||||
| All pairs | Without the confounded pair | |||||
|---|---|---|---|---|---|---|
| Condition | Pairs | Pairs | ||||
| A1 | 55 | 0.623 | 0.004 | 54 | 0.209 | 0.138 |
| A2 | 78 | 0.176 | 0.288 | 77 | 0.462 | |
| A3 | 91 | 0.363 | 0.016 | 90 | 0.820 | |
| A4 | 91 | 0.278 | 0.046 | 90 | 0.010 | 0.950 |
| A5 | 91 | 0.429 | 0.006 | 90 | 0.244 | 0.118 |
| Bias | HUMAN | A1 | A2 | A3 | A4 | A5 |
|---|---|---|---|---|---|---|
| Present bias — money | 0.248 | 0.719 | 0.663 | 0.662 | 0.621 | 0.587 |
| Present bias — consumption | 0.168 | 1.000 | 0.900 | 0.802 | 0.853 | 0.557 |
| Narrow bracketing | 0.624 | 1.000 | 0.980 | 0.996 | 0.927 | 0.885 |
| Loss aversion | 0.602 | 0.006 | 0.464 | 0.625 | 0.581 | 0.447 |
| Certainty preference | 0.762 | 0.878 | 0.903 | 0.812 | 0.712 | 0.254 |
| Ambiguity aversion | 0.764 | 1.000 | 0.870 | 0.827 | 0.859 | 0.798 |
| Attribute | HUMAN | A1 | A2 | A3 | A4 | A5 |
|---|---|---|---|---|---|---|
| (a) Accuracy | ||||||
| Age | 0.027 | 0.045 | 0.040 | 0.026 | 0.014 | 0.026 |
| Gender | 0.012 | 0.013 | 0.002 | 0.008 | 0.007 | 0.003 |
| Ethnicity & Hispanic origin | 0.026 | 0.034 | 0.057 | 0.047 | 0.059 | 0.043 |
| Income | 0.010 | 0.059 | 0.067 | 0.076 | 0.079 | 0.050 |
| Education | 0.021 | 0.052 | 0.063 | 0.054 | 0.049 | 0.053 |
| Education | HUMAN | A1 | A2 | A3 | A4 | A5 | |
|---|---|---|---|---|---|---|---|
| (a) Compound-interest item wrong | |||||||
| High school or less | 141 | 0.647 | 0.028 | 0.872 | 0.596 | 0.397 | 0.894 |
| Some college | 302 | 0.473 | 0.017 | 0.666 | 0.434 | 0.238 | 0.775 |
| Bachelor’s | 230 | 0.340 | 0.017 | 0.209 | 0.126 | 0.078 | 0.426 |
| Postgraduate | 172 | 0.262 | 0.029 | 0.023 | 0.006 | 0.029 | 0.285 |
| (b) Numeracy score | |||||||
| Classifier AUC | Residual correlation | |||
|---|---|---|---|---|
| Condition | Primary | Complete | Primary | Complete |
| HUMAN | 0.476 [0.451, 0.500] | 0.510 [0.476, 0.544] | 0.287 [0.266, 0.308] | 0.297 [0.267, 0.325] |
| A1 | 1.000 [1.000, 1.000] | 1.000 [1.000, 1.000] | [ , 0.017] | — |
| A2 | 0.996 [0.993, 0.998] | — | 0.008 [ , 0.029] | — |
| A3 | 0.994 [0.991, 0.996] | — | 0.022 [0.001, 0.044] | — |
| A4 | 0.994 [0.991, 0.996] | — | 0.023 [0.002, 0.043] | 0.040 [0.012, 0.067] |
| Condition | All-pool AUC [95% interval] | Matched AUC [95% interval] |
|---|---|---|
| HUMAN | 0.718 [0.699, 0.737] | 0.706 [0.685, 0.726] |
| A1 | 0.514 [0.495, 0.534] | 0.513 [0.492, 0.535] |
| A2 | 0.518 [0.498, 0.538] | 0.513 [0.491, 0.534] |
| A3 | 0.524 [0.505, 0.543] | 0.520 [0.499, 0.542] |
| A4 | 0.533 [0.514, 0.553] | 0.530 [0.509, 0.551] |
| A5 | 0.552 [0.534, 0.572] | 0.538 [0.514, 0.560] |
| Bias | HUMAN | A1 | A2 | A3 | A4 | A5 |
|---|---|---|---|---|---|---|
| Present bias — money | 0.485 | 0.507 | 0.462 | 0.523 | 0.479 | 0.512 |
| Loss aversion | 0.694 | 0.502 | 0.459 | 0.505 | 0.464 | 0.548 |
| Narrow bracketing | 0.659 | 0.515 | 0.511 | 0.532 | 0.558 | 0.545 |
| Certainty preference | 0.564 | 0.505 | 0.463 | 0.434 | 0.541 | 0.521 |
| Ambiguity aversion | 0.628 | 0.534 | 0.475 | 0.520 | 0.462 | 0.537 |
| Overconfidence — level | 0.663 | 0.503 | 0.554 | 0.545 | 0.506 | 0.602 |
| Measure | A5 compared with | Better | Same | Worse | Mean gain [95% interval] | |
|---|---|---|---|---|---|---|
| Binary accuracy | A1 | 837 | 46.2 | 21.0 | 32.7 | 2.48 [1.45, 3.49] |
| Binary accuracy | A4 | 837 | 41.3 | 20.4 | 38.2 | 0.69 [ , 1.62] |
| Graded error | A1 | 821 | 50.2 | 0.0 | 49.8 | 0.0036 [ , 0.0082] |
| Graded error | A4 | 821 | 59.2 | 0.0 | 40.8 | 0.0153 [0.0108, 0.0199] |
| Attribute | Group | HUMAN | A1 | A2 | A3 | A4 | A5 | |
|---|---|---|---|---|---|---|---|---|
| Income | low income | 328 | 0.555 [0.503, 0.607] | 0.009 | 0.826 | 0.869 | 0.820 | 0.509 |
| middle income | 318 | 0.604 [0.547, 0.657] | 0.006 | 0.330 | 0.582 | 0.516 | 0.450 | |
| high income | 198 | 0.677 [0.611, 0.742] | 0.000 | 0.081 | 0.293 | 0.293 | 0.343 | |
| Education | high school or less | 141 | 0.518 [0.440, 0.596] | 0.000 | 0.766 | 0.872 | 0.865 | 0.560 |
| some college | 302 | 0.596 [0.540, 0.649] | 0.010 | 0.609 | 0.732 | 0.639 | 0.460 | |
| bachelor’s | 230 | 0.643 [0.578, 0.704] | 0.004 | 0.309 | 0.522 | 0.483 | 0.448 |
Large Language Model-Based Social Simulation
Large language model-based social simulation studies how language-model agents represent people and interact to produce social behavior.
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