Variance-Optimal Off-Policy Evaluation with Conjunct Effect Modeling

This article presents a novel estimator for performing off-policy evaluation using only offline data for contextual bandits. The proposed estimator, Kernel-WIS is demonstrated to be asymptotically consistent and to empirically outperform strong baselines (including vanilla weighted importance sampling), particularly under complex conditions including behaviour policy miss-specification. The benefit of Kernel-WIS is derived from combining the bounded property of vanilla weighted importance sampling with the linearity of vanilla importance sampling.

Off-Policy Evaluation and Learning (OPE/L) in contextual bandits is rapidly gaining popularity in real systems because new policies can be evaluated and learned securely using only historical logged data. However, existing methods in OPE/L cannot handle many challenging but prevalent scenarios such as few-shot data, deterministic logging policies, and new actions. In many applications, such as personalized medicine, content recommendations, education, and advertising, we need to evaluate and learn new policies in the presence of these challenges. Existing methods cannot evaluate and optimize effectively in these situations due to the notorious variance issue or limited exploration in the logged data. To enable OPE/L even under these unsolved challenges, we propose a new problem setup of Cross-Domain OPE/L, where we have access not only to the logged data from the target domain in which the new policy will be implemented but also to logged datasets collected from other domains. This novel formulation is widely applicable because we can often use historical data not only from the target hospital, country, device, or user segment but also from other hospitals, countries, devices, or segments. We develop a new estimator and policy gradient method to solve OPE/L by leveraging both target and source datasets, resulting in substantially enhanced OPE/L in the previously unsolved situations in our empirical evaluations.

Off-policy evaluation (OPE) estimates the value of a target treatment policy (e.g., a recommender system) using data collected by a different logging policy. It enables high-stakes experimentation without live deployment, yet in practice accuracy depends heavily on the logging policy used to collect data for computing the estimate. We study how to design logging policies that minimize OPE error for given target policies. We characterize a fundamental reward-coverage tradeoff: concentrating probability mass on high-reward actions reduces variance but risks missing signal on actions the target policy may take. We propose a unifying framework for logging policy design and derive optimal policies in canonical informational regimes where the target policy and reward distribution are (i) known, (ii) unknown, and (iii) partially known through priors or noisy estimates at logging time. Our results provide actionable guidance for firms choosing among multiple candidate recommendation systems. We demonstrate the importance of treatment selection when gathering data for OPE, and describe theoretically optimal approaches when this is a firm's primary objective. We also distill practical design principles for selecting logging policies when operational constraints prevent implementing the theoretical optimum.