Political Narratives in the 2024 Moldovan Presidential Election: Stance, Amplification, and Influence
Organizations: Department of Computer Science, University of Illinois Chicago, Chicago, USA
Abstract
Social media platforms play a central role in shaping political discourse during elections, particularly in geopolitically contested regions. We study how political narratives emerged, aligned, and propagated during the 2024 Moldovan presidential election by analyzing publicly available posts collected from X, Facebook, and Reddit between August and October 2024. Combining multilingual stance detection, coordination analysis, and causal inference, we examine both descriptive and causal mechanisms underlying online political discourse. First, we apply large language models to classify stance toward European integration, Russia, and the two main presidential candidates, revealing clear cross-platform and cross-linguistic differences in how political positions are expressed. Second, we construct retweet-based and semantic alignment networks on X to identify amplification and aligned framing of dominating narratives. Finally, we use a proximal causal inference framework to estimate peer influence effects in stance formation. Our results indicate consistently positive and statistically significant average treatment effects across major stance categories. These findings provide evidence that amplification and peer exposure contribute to the reinforcement of political narratives online. This work offers the first analysis of social media discourse surrounding the 2024 Moldovan presidential election and demonstrates the value of integrating language-based annotation, network analysis, and causal inference for studying political influence in multilingual and geopolitically sensitive contexts.
Figures & tables
| Stance | ATE (ProEmb) | |
|---|---|---|
| Pro-Europe | ||
| Pro-Russia | ||
| Anti-Europe | ||
| Anti-Russia |
| Query category | Description |
|---|---|
| Actor-based | Mentions of prominent Moldovan political figures, candidates, and party leaders, including multilingual name variants. |
| Party-based | References to major political parties and coalitions participating in the election, expressed in multiple languages. |
| Election keywords | Proximity-based queries capturing elections, voting, referendum-related terms, and electoral procedures across languages. |
| Interaction-based | Posts engaging with or authored by key political accounts (e.g., replies, retweets, quotes), used to capture amplification and discussion dynamics. |
| Location-based | Content associated with Moldova or major cities (e.g., Chișinău), combined with political keywords to increase contextual relevance. |
| Platform-specific | Queries tailored to platform constraints (e.g., site-restricted searches or first-post filters) to improve coverage consistency. |
| Account | Description |
|---|---|
| @SanduMaiaMD | Official account of President Maia Sandu |
| @vonderleyen | Official account of Ursula von der Leyen, President of the European Commission |
| @JuliaDavisNews | Journalist and columnist monitoring Russian state media |
| @wartranslated | Account translating and reposting Russo-Ukrainian war footage |
| @nexta_tv | Eastern European opposition-aligned news outlet |
| @IgorSushko | Ukrainian–American political commentator on Eastern Europe |
| Macro-Topic | Mapped Topic Descriptions |
|---|---|
| Geopolitics & EU Integration | Ukraine, Russia, NATO, and post-Soviet geopolitics |
| Eastern European countries and regional cooperation | |
| Referendum results and diaspora turnout | |
| EU accession and political stability | |
| Justice reforms and EU cooperation plans | |
| Putin, Trump, and geopolitical propaganda discourse |