SOAR: Social and Opinion-Aware Recommendations

In recommender systems, large language models (LLMs) have gained popularity for generating descriptive summarization to improve recommendation robustness, along with Graph Convolution Networks. However, existing LLM-enhanced recommendation studies mainly rely on the internal knowledge of LLMs about item titles while neglecting the importance of various factors influencing users' decisions. Although information reflecting various decision factors of each user is abundant in reviews, few studies have actively exploited such insights for recommendation. To address these limitations, we propose a ReFORM: Review-aggregated Profile Generation via LLM with Multi-FactOr Attentive RecoMmendation framework. Specifically, we first generate factor-specific user and item profiles from reviews using LLM to capture a user's preference by items and an item's evaluation by users. Then, we propose a Multi-Factor Attention to highlight the most influential factors in each user's decision-making process. In this paper, we conduct experiments on two restaurant datasets of varying scales, demonstrating its robustness and superior performance over state-of-the-art baselines. Furthermore, in-depth analyses validate the effectiveness of the proposed modules and provide insights into the sources of personalization. Our source code and datasets are available at https://github.com/m0onsoo/ReFORM.

Recommender systems engineer serendipity to foster active exploration and break predictable consumption cycles. The problem with existing offline beyond-accuracy metrics is that they often either isolate historical similarity or global popularity. We aim to design an evaluation metric that examines similarity, popularity, and actual user relevance. To achieve this, we introduce SPADE (Serendipitous Pareto Distance Evaluation). SPADE maps all items into a two-dimensional space to directly calculate a user-specific Pareto frontier of maximally popular and historically similar items. The final serendipity score is then computed by averaging the minimum Euclidean distance from this boundary strictly for the correctly recommended test-set items. Evaluating SPADE across five datasets and five baseline algorithms confirms its effectiveness; our results show that the metric successfully prevents algorithms from exploiting beyond-accuracy measures with irrelevant or non-personalized recommendations, reliably isolating serendipitous discoveries.

We presented SARA, an industrial framework that transforms sparse articulated user rationales into scalable recommendation signals. Its data engine curates questionnaire responses into SARA-HQ, providing explicit preference supervision for aligning SARA-7B through SFT and Quality-Refining DPO. This alignment extends rationale generation from $86{,}564$ questionnaire-covered authors to the full $10$M-author space. SARA-Ranker translates the generated positive and negative rationales into features for user--author interaction modeling and negative-feedback history modeling, connecting articulated reasons to production ranking. Evaluation on unseen authors demonstrates that SARA-7B generates more specific, relevant, and grounded rationales than the evaluated general-purpose MLLMs. On top of a strong industrial ranking baseline with multimodal features, separate online A/B tests show that positive-rationale integration increases watch time by $0.99\%$, while negative-rationale integration reduces Hate feedback by $8.16\%$. Daily refresh and more than $30$ days of production deployment further demonstrate the operational feasibility of the approach. These findings establish articulated rationales as a useful complement to behavioral and content signals, and demonstrate a practical role for MLLMs in scaling sparse human explanations into preference information that improves industrial recommendation.