Automating Feature Flag Cleanup at Scale with Multi-Agent LLM Systems: An Industrial Experience at DoorDash

Automated feature generation extracts informative features from raw tabular data without manual intervention and is crucial for accurate, generalizable machine learning. Traditional methods rely on predefined operator libraries and cannot leverage task semantics, limiting their ability to produce diverse, high-value features for complex tasks. Recent Large Language Model (LLM)-based approaches introduce richer semantic signals, but still suffer from a restricted feature space due to fixed generation patterns and from the absence of feedback from the learning objective. To address these challenges, we propose a Memory-Augmented LLM-based Multi-Agent System (MALMAS) for automated feature generation. MALMAS decomposes the generation process into agents with distinct responsibilities, and a Router Agent activates an appropriate subset of agents per iteration, further broadening exploration of the feature space. We further integrate a memory module comprising procedural memory, feedback memory, and conceptual memory, enabling iterative refinement that adaptively guides subsequent feature generation and improves feature quality and diversity. Extensive experiments on multiple public datasets against state-of-the-art baselines demonstrate the effectiveness of our approach. The code is available at https://github.com/fxdong24/MALMAS

Recent research has leveraged Large Language Models (LLMs) to enhance Automated Feature Engineering (AutoFE) through semantic descriptions and trajectory-based prompting. However, there exist two challenges that limit their applicability and scalability in long-horizon optimization: (1) semantic metadata is unavailable in many practical settings, and (2) trajectory accumulation increases the risk of exceeding the context window, while without it, the generation process can become unstable, leading to becoming stuck in the local optima and a high duplicate rate of generated features. To this end, we propose a SHAP-enhanced Implicit-trajectory Generation for Metadata-free AutoFE (SIGMA), a scalable constant-context optimization framework. SIGMA leverages SHAP values to provide task-aware signals for guiding group feature generation instead of semantic information. In addition, we adopt an EXposed-feature Implicit Trajectory (EXIT) approach, where the exposed features in the prompt implicitly represent the trajectory. Empirical results demonstrate that SIGMA achieves performance comparable to the state-of-the-art (SOTA) LLM baselines with a nearly constant prompt length. Notably, EXIT significantly reduces the duplicate ratio of generated features from 37.2% to 6.8%. At the same time, SIGMA matches traditional SOTA performance with only 5.4 features on average, demonstrating substantial efficiency gains in feature utilization.

Large-scale ranking systems depend on thousands of features derived from user behavior across multiple time horizons. Typically requires model retraining -- resulting in long iteration cycles (3--6 months), substantial GPU resource consumption, and limited rollout throughput. We introduce Intelligent Elastic Feature Fading (IEFF), a production infrastructure system that enables retrain-free feature efficiency rollouts by elastically controlling feature coverage and distribution at serving time. IEFF supports incremental feature coverage adjustments while models adapt through recurring training, eliminating dependencies on explicit retraining cycles. The system incorporates strict safety guardrails, reversibility mechanisms, and comprehensive monitoring to ensure stability at scale. Across multiple production use cases, IEFF accelerates efficiency-related rollouts by 5$\times$, eliminates retraining-related GPU overhead, and enables faster capacity recycling. Extensive offline and online experiments demonstrate that gradual feature fading prevents 50--55% of online performance degradation compared to abrupt feature removal, while maintaining stable model behavior. These results establish elastic, system-level feature fading as a practical and scalable approach for managing feature efficiency in modern industrial ranking systems.