Cross-Domain Sequential Recommendation with Representation-Level User Transfer

Digital platforms increasingly operate as isolated information silos, limiting their ability to construct comprehensive user representations across domains. Cross-domain recommender systems seek to overcome this limitation by transferring knowledge from a source domain to a target domain, yet most existing approaches depend on shared users, shared items, or structurally similar interaction graphs. These assumptions are often unrealistic across independent platforms. We propose SPHERE (Semantic Personas for Heterogeneous cross-domain Recommendation), a design artifact that enables recommendation knowledge transfer across strictly disjoint domains with no shared users or items. Rather than aligning domains through identity or graph structure, SPHERE uses large language models to induce a shared behavioral vocabulary, generate structured semantic personas for users, and retrieve behaviorally similar source-domain communities that form a Community Source Persona. This semantic signal is integrated with collaborative signals through a dual-tower architecture and dynamic fusion gate, allowing SPHERE to augment standard recommender backbones. Empirical evaluation across Amazon Books, Goodreads, and Steam demonstrates consistent improvements over NCF, SVD++, and LightGCN baselines under full-ranking evaluation. The results show that cross-domain transfer effectiveness is not determined solely by semantic proximity between domains; rather, it depends critically on the structural density and native predictive strength of the target domain. The study contributes to information systems research by reframing cross-domain personalization as behavior-based semantic alignment, offering a practical mechanism for overcoming information silos while preserving interpretability and modularity.

Cross-Domain Sequential Recommendation (CDSR) aims to alleviate data sparsity by transferring dynamic user interests across related domains. A key challenge lies in effectively bridging these domains. In single-domain modeling, models cannot distinguish between domain-specific and domain-invariant interests. Recent methods merge domain-specific sequences chronologically into a mixed-domain sequence to capture domain-invariant knowledge. However, they typically deploy separate encoders for the mixed-domain sequence and train them with per-domain loss aggregation. This workflow magnifies inter-domain discrepancies and disrupts domain-invariant interest coherence, especially when query target pairs in Seq2Seq originate from different domains. In this paper, we present CoRCi (Cross-Reconstruction for Coherent Interest), a dual-target CDSR framework that tackles these drawbacks. Specifically, CoRCi proposes a Cross-Reconstruction approach that generates mixed-domain representations directly from pre-encoded specific-domain representations via cross-attention. The generated representations are then trained using a single, sequence-level, domain-agnostic loss to preserve the coherence of domain-invariant interests. To further suppress domain discrepancies in mixed-domain modeling, CoRCi introduces FocalNCE, which embeds Focal Loss into the preceding mixed-domain InfoNCE objective. The new loss assigns higher penalties to negatives drawn from the same domain as the query, thereby strengthening domain-invariant alignment. Extensive experiments on four real-world datasets demonstrate that CoRCi consistently outperforms state-of-the-art CDSR counterparts, achieving statistically significant gains across all metrics.

Cross-domain sequential recommendation (CDSR) aims to model users' dynamic interest transitions and sequential patterns across multiple domains. Recently, generative recommendation (GR) has emerged. It first learns semantic identifiers (SIDs) from item semantics and formulates recommendation as autoregressive generation. However, existing methods face two critical issues: (1) they ignore collaborative correlations across domains during tokenization, and (2) they adopt inefficient decoding strategies, such as beam search, during generation, which hinders real-time deployment. To address these limitations, we propose GenCDSR, an effective and efficient generative framework for CDSR. Specifically, we design a cross-domain hybrid tokenization mechanism with a multi-tower architecture to jointly capture cross-domain commonalities and domain-specific distinctions through hierarchical shared-specific and fine-grained codebooks. Furthermore, we develop a cross-domain serial-parallel decoding strategy that leverages the hierarchical SID structure to partially parallelize generation, significantly reducing inference latency while preserving generation consistency. Experiments on three public datasets show that GenCDSR achieves an average accuracy improvement of 1.5 percent and an average inference latency reduction of 85.1 percent compared with state-of-the-art baselines. The implementation code and datasets are available online: https://github.com/Applied-Machine-Learning-Lab/RecSys2026_GenCDSR.