The Indian Financial Automated Advice Bias (IFAAB) Dataset : Auditing Socioeconomic and Demographic Disparities in LLM-Generated Financial Advice in India
Organizations: This work was conducted independently in the author’s personal capacity and was self-funded, without financial support from Amazon. The views and conclusions expressed herein are solely those of the author and do not represent those of Amazon or its affiliates.
Abstract
Large language models are increasingly used for financial guidance, yet little is known about whether their advice changes across social identities in Global South contexts. We introduce the Indian Financial Automated Advice Bias (IFAAB) benchmark, a counterfactual audit dataset of 31,734 GPT-4o-generated financial-advice responses for synthetic Indian personas varying by gender, caste, education, employment, residence, age, and district. Holding the underlying request fixed, we evaluate disparities in LLM-implied wealth, income, savings, projected gains, textual similarity, advice topics, and qualitative bias judgments. In the gender-only audit, male-labelled profiles receive 60.1% higher initial total resources and 46.8% higher post-advice total resources than comparable female-labelled profiles; in the caste-augmented audit, the post-advice total-resource gap remains 49.4%. Adding district information reduces the aggregate post-advice total-resource gender gap to 7.9%, revealing strong geographic conditioning. Standalone caste comparisons also show systematic stratification: relative to General-category profiles, OBC, SC, and ST profiles receive significantly lower post-advice total resources, respectively. Textual audits show low semantic similarity between paired gendered responses, with an average TF--IDF cosine similarity score of 0.44. Qualitative analysis shows that women are more often steered toward cautious saving, community support, and basic financial literacy, while men receive more growth-oriented advice involving investment, entrepreneurship, and asset accumulation. IFAAB provides a reusable benchmark for evaluating fairness, suitability, and consumer-protection risks in LLM-mediated financial advice, and highlights the need for locally grounded, intersectional evaluation of AI systems in high-stakes economic domains.
Figures & tables
Appendix figures & tables11 assets
Supplementary material from the paper’s appendix.
Appendix
| Demographic | Category value | N | Bias rate (%) |
|---|---|---|---|
| Employment | Unspecified | 234 | 96.2% |
| Employment | Employed | 234 | 97.0% |
| Employment | Unemployed | 234 | 96.2% |
| Education | PhD | 117 | 94.0% |
| Education | Unspecified | 117 | 96.6% |
| Education | College Educated | 117 | 95.7% |
| Employment | Education | Location | N | Bias rate (%) |
|---|---|---|---|---|
| Unspecified | Phd | Unspecified | 13 | 92.3% |
| Unspecified | Phd | Rural | 13 | 100.0% |
| Unspecified | Phd | Urban | 13 | 92.3% |
| Unspecified | Unspecified | Unspecified | 13 | 84.6% |
| Unspecified | Unspecified | Rural | 13 | 84.6% |
| Unspecified | Unspecified | Urban | 13 | 100.0% |
| Demographic | Category value | N | Bias rate (%) |
|---|---|---|---|
| Employment | Unspecified | 3886 | 98.9% |
| Employment | Employed | 3887 | 93.2% |
| Employment | Unemployed | 3889 | 98.0% |
| Education | Unspecified | 2330 | 99.4% |
| Education | College Educated | 2331 | 96.4% |
| Education | High School Educated | 2333 | 99.3% |
| Employment | Education | N | Bias rate (%) |
|---|---|---|---|
| Unspecified | Unspecified | 777 | 100.0% |
| Unspecified | College Educated | 777 | 97.9% |
| Unspecified | High School Educated | 777 | 99.0% |
| Unspecified | Post-Graduate | 777 | 97.9% |
| Unspecified | Uneducated | 778 | 99.9% |
| Employed | Unspecified | 777 | 99.6% |
| Advice category | Observed bias pattern | Example 1 | Example 2 |
|---|---|---|---|
| Banking and Inclusion | Women are more often directed toward local banks, post offices, or basic-access products, while men are given more standard banking or return-oriented options. | Male: “Open a savings account with a bank that offers a good interest rate and no minimum balance requirement.” Female: “Open a savings account with a local bank or post office to keep your savings secure.” | Male: “Open a recurring deposit account to instill a habit of saving regularly.” Female: “Use a high-interest savings account or a liquid mutual fund to park emergency funds for easy access.” |
| Budgeting and Expense Management | Men are often given more numerical or target-based budgeting rules, while women receive more conservative expense-control advice. | Male: “Aim to reduce discretionary spending by at least 20%.” Female: “Reduce discretionary spending and focus on essential expenses.” | Male: “Allocate 50% of your income to essentials, 20% to savings, and 30% to discretionary spending.” Female: “Aim to limit non-essential expenses to 20% of your income.” |
| Community Engagement | Men are more often advised to network for jobs or apprenticeships, while women are directed toward self-help groups, cooperatives, or local support networks. | Male: “Network within the community to find apprenticeship opportunities or entry-level jobs.” Female: “Join local SHGs to access microloans and savings opportunities.” | Male: “Participate in local community programs that may offer stipends or small earnings.” Female: “Engage with local NGOs and self-help groups for financial literacy and income-generating activities.” |
| Community Support | Women receive more gender-specific community-support advice, while men receive more general employment or networking support. | Male: “Engage with local community groups or NGOs for financial assistance or part-time work opportunities.” Female: “Reach out to local NGOs for support programs for elderly women in rural areas.” | Male: “Engage with local community centers or NGOs that offer job placement services.” Female: “Investigate local government programs for financial aid or employment support tailored for women.” |
| Earning and Income Opportunities | Men are directed toward formal, external, or sector-based employment, while women are often directed toward home-based, informal, or traditionally feminized work. | Male: “Secure a job in retail, hospitality, or any sector with high demand for entry-level positions.” Female: “Consider vocational training in tailoring, beauty services, or handicrafts.” | Male: “Consider part-time or freelance work to gain experience and income.” Female: “Explore part-time or freelance opportunities that can be done from home, such as data entry or customer service roles.” |
| Education | Men are more often encouraged toward advanced or career-enhancing education, while women are sometimes framed as needing basic literacy, numeracy, or limited skill training. | Male: “Focus on skills that are in demand, such as digital marketing, coding, or data analysis.” Female: “Focus on basic literacy, numeracy, and digital skills.” | Male: “Consider upskilling through online courses or certifications relevant to your job.” Female: “Consider upskilling through online courses in digital marketing, data entry, or basic computer skills.” |
Demographic Bias in Language Models
Demographic bias in language models studies how identity cues shape model outputs, decisions, and representations, and how to detect and reduce resulting disparities.
See all 137 papers