Classifier-Free Guidance

In diffusion and flow-matching generative models, guidance techniques are widely used to improve sample quality and consistency. Classifier-free guidance (CFG) is the de facto choice in modern systems and achieves this by contrasting conditional and unconditional samples. Recent work explores contrasting negative samples at inference using a weaker model, via strong/weak model pairs, attention-based masking, stochastic block dropping, or perturbations to the self-attention energy landscape. While these strategies refine the generation quality, they still lack a reliable control over the granularity or difficulty of the negative samples, and target-layer selection is often fixed. We propose Exponential Moving Average Guidance (EMAG), a training-free mechanism that modifies attention at inference time in diffusion transformers, with a statistics-based, adaptive layer-selection rule. Unlike prior methods, EMAG produces harder, semantically faithful negatives (fine-grained degradations), surfacing difficult failure modes, enabling the denoiser to refine subtle artifacts, boosting the quality and human preference score (HPS) by +0.54 over CFG. We further demonstrate that EMAG naturally composes with advanced orthogonal guidance techniques, such as APG and CADS, further improving HPS.

As Classifier-Free Guidance (CFG) has proven effective in conditional diffusion model sampling for improved condition alignment, many applications use a negated CFG term as a Negative Prompting (NP) to filter out unwanted features from samples. However, simply negating CFG guidance creates an inverted probability distribution, often distorting samples away from the marginal distribution. Inspired by recent advances in conditional diffusion models for inverse problems, here we present a novel method to achieve guidance toward the given condition using contrastive loss. Specifically, our guidance term aligns or repels the denoising direction based on the given condition through contrastive loss, achieving a similar guiding effect to traditional CFG for positive conditions while overcoming the limitations of existing negative guidance methods. Experimental results demonstrate that our approach effectively injects or removes the given concepts while maintaining sample quality across diverse scenarios, from simple class conditions to complex and overlapping text prompts.