Mixture-of-experts (MoE) layers increase model capacity without a proportional increase in per-example computation. However, conventional flat routers can yield imbalanced expert utilization and treat experts as an unstructured collection, whose indices carry no topological meaning. We introduce {\bf BRANCH-MoE}, a routing architecture that places
E experts at the leaves of a binary decision tree of depth
log2E. At each internal node the branching probability is centered on the arrival-weighted mean score of the traffic reaching that node. This mean is estimated using an exponential moving average, which promotes utilization of both child subtrees without an auxiliary load-balancing loss. We show that this moving-average estimate admits an explicit noise-lag trade-off. We prove that for linear node maps and log-concave arrival distributions, this mechanism prevents routing-mass collapse. We further establish that, under a frozen router, an expert's execution frequency controls its stochastic-gradient convergence rate, and that confident decisions near the root bound cross-device communication when experts are assigned to devices by tree prefix. We evaluate BRANCH-MoE against Switch softmax, DeepSeek-V3 dynamic-bias, Skywork logit-normalized, and deterministic hash routing on Criteo click-through-rate prediction, Forest Covertype, HIGGS, and YearPredictionMSD, using
E=16, top-
4 routing, and five random seeds. Our results show that hierarchical routing can preserve task quality and balanced utilization while inducing a topology that supports localized expert co-activation and reduced communication.