Large Language Model-Based Recommendation

Generative retrieval has emerged as a powerful paradigm for LLM-based recommendation. However, industrial recommender systems often benefit from restricting the output space to a constrained subset of items based on business logic (e.g. enforcing content freshness or product category), which standard autoregressive decoding cannot natively support. Moreover, existing constrained decoding methods that make use of prefix trees (Tries) incur severe latency penalties on hardware accelerators (TPUs/GPUs). In this work, we introduce STATIC (Sparse Transition Matrix-Accelerated Trie Index for Constrained Decoding), an efficient and scalable constrained decoding technique designed specifically for high-throughput LLM-based generative retrieval on TPUs/GPUs. By flattening the prefix tree into a static Compressed Sparse Row (CSR) matrix, we transform irregular tree traversals into fully vectorized sparse matrix operations, unlocking massive efficiency gains on hardware accelerators. We deploy STATIC on a large-scale industrial video recommendation platform serving billions of users. STATIC produces significant product metric impact with minimal latency overhead (0.033 ms per step and 0.25% of inference time), achieving a 948x speedup over a CPU trie implementation and a 47-1033x speedup over a hardware-accelerated binary-search baseline. Furthermore, the runtime overhead of STATIC remains extremely low across a wide range of practical configurations. To the best of our knowledge, STATIC enables the first production-scale deployment of strictly constrained generative retrieval. In addition, evaluation on academic benchmarks demonstrates that STATIC can considerably improve cold-start performance for generative retrieval. Our code is available at https://github.com/youtube/static-constraint-decoding.

Recent studies increasingly explore Large Language Models (LLMs) as a new paradigm for recommendation systems due to their scalability and world knowledge. However, existing work has three key limitations: (1) most efforts focus on retrieval and ranking, while the reranking phase, critical for refining final recommendations, is largely overlooked; (2) LLMs are typically used in zero-shot or supervised fine-tuning settings, leaving their reasoning abilities, especially those enhanced through reinforcement learning (RL) and high-quality reasoning data, underexploited; (3) items are commonly represented by non-semantic IDs, creating major scalability challenges in industrial systems with billions of identifiers. To address these gaps, we propose the Generative Reasoning Reranker (GR2), an end-to-end framework with a three-stage training pipeline tailored for reranking. First, a pretrained LLM is mid-trained on semantic IDs encoded from non-semantic IDs via a tokenizer achieving $\ge$99% uniqueness. Next, a stronger larger-scale LLM generates high-quality reasoning traces through carefully designed prompting and rejection sampling, which are used for supervised fine-tuning to impart foundational reasoning skills. Finally, we apply Decoupled Clip and Dynamic sAmpling Policy Optimization (DAPO), enabling scalable RL supervision with verifiable rewards designed specifically for reranking. Experiments on two real-world datasets demonstrate GR2's effectiveness: it surpasses the state-of-the-art OneRec-Think by 2.4% in Recall@5 and 1.3% in NDCG@5. Ablations confirm that advanced reasoning traces yield substantial gains across metrics. We further find that RL reward design is crucial in reranking: LLMs tend to exploit reward hacking by preserving item order, motivating conditional verifiable rewards to mitigate this behavior and optimize reranking performance.

Conversational Recommender Systems (CRS) powered by Large Language Models (LLMs) enable users to articulate explicit and dynamic preferences, overcoming the limitations of fixed templates. However, despite their superior semantic proficiency, LLMs have not yet achieved corresponding improvements in recommendation accuracy. This discrepancy arises from a fundamental representation gap: while LLMs operate within a semantic space, they lack the behavioral grounding needed to encode user behavioral patterns, such as item co-occurrences, which are crucial for accurate recommendations. To address this, we propose a model-agnostic Variational EM Framework for Bridging Semantics and Behavior in LLM-based Conversational Recommendation (LatentCRS). Based on the observation that dialogue and interactions reflect the same latent intent, LatentCRS uses a variational expectation-maximization (EM) procedure, where user intent connects semantic representations with behavioral patterns. Extensive experiments on real-world datasets demonstrate that LatentCRS effectively bridges the representation gap and outperforms baselines.

Large language models (LLMs) have demonstrated prominent reasoning capabilities in recommendation tasks by transforming them into text-generation tasks. However, existing approaches either disregard or ineffectively model the user-item high-order interactions. To this end, this paper presents an enhanced LLM-based recommender (ELMRec). We enhance whole-word embeddings to substantially enhance LLMs' interpretation of graph-constructed interactions for recommendations, without requiring graph pre-training. This finding may inspire endeavors to incorporate rich knowledge graphs into LLM-based recommenders via whole-word embedding. We also found that LLMs often recommend items based on users' earlier interactions rather than recent ones, and present a reranking solution. Our ELMRec outperforms state-of-the-art (SOTA) methods in both direct and sequential recommendations.

Owing to the unprecedented capability in semantic understanding and logical reasoning, large language models (LLMs) have shown fantastic potential in developing next-generation sequential recommender systems (RSs). However, existing LLM-based sequential RSs mostly separate index generation from sequential recommendation, leading to insufficient integration between semantic information and collaborative information. On the other hand, the neglect of user-related information hinders LLM-based sequential RSs from exploiting high-order user-item interaction patterns. In this paper, we propose the End-to-End Dual Dynamic (ED$^2$) recommender, the first LLM-based sequential RS which adopts dual dynamic index mechanism, targeting resolving the above limitations simultaneously. The dual dynamic index mechanism can not only assembly index generation and sequential recommendation into a unified LLM-backbone pipeline, but also make it practical for LLM-based sequential recommender to take advantage of user-related information. Specifically, to facilitate the LLM comprehension ability to dual dynamic index, we propose a multigrained token regulator which constructs alignment supervision based on LLMs semantic knowledge across multiple representation granularities. Moreover, the associated user collection data and a series of novel instruction tuning tasks are specially customized to capture the high-order user-item interaction patterns. Extensive experiments on three public datasets demonstrate the superiority of ED$^2$, achieving an average improvement of 19.62% in Hit-Rate and 21.11% in NDCG.

Industrial B2B applications (e.g., construction site risk prediction, material procurement) face extreme data sparsity yet feature rich textual interactions. In such environments, traditional ID-based collaborative filtering fails lacking co-occurrence signals, while fine-tuning standard Large Language Models (LLMs) incurs high operational costs and struggles with frequent data drift. We propose LLMAR (LLM-Annotated Recommendation), a tuning-free framework. Moving beyond simple embeddings, LLMAR systematically integrates LLM reasoning to capture user "latent motives" without any training process. We introduce three core contributions: (1) Inference-Driven Annotation: uses LLMs to transform behavioral history into structured semantic motives, enabling reasoning-based matching unattainable by ID-based methods; (2) Reflection Loop: a self-correction mechanism that refines generated queries to mitigate hallucinations and resolve "context competition" between past history and current instructions; and (3) Cost-Effective Architecture: relies on tuning-free components and asynchronous batch processing to minimize maintenance costs. Evaluations on public benchmarks (MovieLens-1M, Amazon Prime Pantry) and a sparse industrial dataset (construction risk prediction) demonstrate that LLMAR outperforms state-of-the-art learning-based models (SASRecF), achieving up to a 54.6% nDCG@10 improvement on the industrial dataset. Inference costs remain highly practical (~$1 per 1,000 users). For B2B domains where strict real-time latency is not critical, combining LLM reasoning with self-verification offers a superior alternative to training-based approaches across accuracy, explainability, and operational cost.