This paper integrates deep neural networks (DNNs) into structural models to increase flexibility and capture rich heterogeneity while preserving interpretability. Economic (or scientific or domain-restricted) structure and machine learning are complements in empirical modeling, not substitutes: DNNs provide the capacity to learn complex, nonlinear heterogeneity, while the structure ensures the estimates remain interpretable and suitable for decision-making and policy analysis. We start with a standard parametric structural model and then enrich its parameters into fully flexible functions, which are estimated using a DNN with the model structure built in. We illustrate our framework with an application to demand estimation in consumer choice. We show that by enriching a demand model we can capture rich heterogeneity exploit it to create personalized pricing. Optimization is not possible without structure, but cannot be heterogeneous without machine learning. The same lessons apply to precision dosing, adaptive treatment, educational testing, and other targeting settings. We provide theoretical justification for our proposed methodology: nonasymptotic bounds and a novel and general influence function for feasible inference via double machine learning, so that the latter can be easily applied in numerous new contexts. These results may be of interest in other contexts as they generalize prior work.
We propose the Integrable Context-Dependent Demand Network (ICDN), a demand-first neural model for multiproduct retail demand. The model learns log-demand as a smooth, context-conditioned function of log-prices, allowing elasticities to be derived exactly from the learned demand surface. On the Dominick's beer dataset, ICDN improves out-of-sample generalization over a directed log-log benchmark and yields more stable, economically plausible elasticity estimates, especially for weakly identified cross-price effects.
Tabular foundation models (TFMs) generate predictions on structured data via in-context learning, without task-specific estimation. We ask whether TFMs can be effectively applied to discrete choice, a central demand estimation framework in marketing and operations, and find that directly applying TFMs yields limited performance. The gap is structural: TFMs assume row-independent observations, whereas discrete choice is inherently set-valued and subject to persistent consumer preference heterogeneity. We propose a reformulation that encodes both choice-set dependence and individual heterogeneity within a row-based learning framework. Evaluated on a yogurt scanner panel, individual-level heterogeneity encoding is the dominant driver of predictive accuracy. The best reformulation outperforms hierarchical Bayesian estimation by 8% in holdout log-likelihood and 3.6% in hit rate, running 16 times faster, a practical advantage for large-scale demand estimation. The advantage is largest in the medium-data regime (10--40 purchase occasions per consumer), where parametric Bayesian shrinkage most distorts estimates for atypical consumers. Fine-tuning on population choice data provides additional gains for consumers with shallow purchase histories, where in-context learning has limited individual-specific signal to condition on. These results establish a principled approach for applying foundation models to consumer choice problems more broadly.
Estimating contemporaneous bidirectional interactions from observational data is difficult because each outcome is endogenous to the other, while flexible regressions may capture only reduced-form dependence. This paper proposes SEM-DNN, a heteroscedastic neural simultaneous-equation estimator that learns reciprocal structural interactions without external instruments. Identification exploits conditional covariance diagonalization: when structural shocks have zero conditional means, are conditionally uncorrelated given predetermined covariates, and exhibit nonproportional conditional variances, only the true interaction coefficients diagonalize the conditional residual covariance across the feature space. The method jointly approximates nonlinear structural mean functions and feature-dependent variances using a diagonal Gaussian quasi-likelihood that incorporates the simultaneous-system Jacobian. We establish unique identification and positive-definite local curvature of the profiled population criterion and show that, under neural-profile compatibility conditions, the implemented neural criterion inherits this curvature despite nonunique network parameterizations. The coefficients admit a causal interpretation when the structural equations represent autonomous mechanisms that remain invariant under the relevant interventions. Monte Carlo experiments with nonlinear, high-dimensional nuisance functions and non-Gaussian shocks show that SEM-DNN recovers structural effects more reliably than parametric, kernel-based, and separate-equation neural alternatives as information increases, although at greater computational cost. An application to ready-to-eat cereal scanner data illustrates how the method can study contemporaneous price-sales feedback and assess identification strength, residual diagonalization, variance calibration, and optimization sensitivity.