Do Implicit Personalization and Explicit Styles Conflict? PsPLUG: A Lightweight Plug-in for Balancing Personalization and Style in Customized LLMs

Typical LLM responses tend to follow a default style, even though users often have distinct preferences regarding tone, verbosity, and formality that they do not explicitly state in their prompts. Evaluating whether personalization methods can adapt to these implicit preferences is challenging, since users typically provide prompts rather than reference responses, style preferences are not factually verifiable, and reference-free LLM judges may conflate personalization with general response quality. To address these challenges, we introduce the Arbitrary Preference Mapping (APM) benchmark, which decouples user attributes (e.g. enthusiastic) from response principles (e.g. persuasive) via a hidden, randomized mapping $\mathbf{C}$ that maps user attributes to preferences about response traits. Because $\mathbf{C}$ carries no semantic content and is resampled across runs, models cannot exploit stereotypical associations and must infer preferences from conversation history. Using this unbiased evaluation methodology, we adapt retrieval-augmented, prompt-optimization, and routing personalization methods and evaluate them on Llama-3.1-8B and Qwen-3.5-27B. Our results show that routing is the most reliable approach, while RAG only improves with the stronger base LLM, and soft prompt optimization fails to improve significantly over a non-personalized baseline. Our extensive evaluation reveals that in this realistic setting, personalization remains challenging, but our adapted methods show promise.

Large Language Models (LLMs) exhibit strong implicit personalization ability, yet most existing approaches treat this behavior as a black box, relying on prompt engineering or fine tuning on user data. In this work, we adopt a mechanistic interpretability perspective and hypothesize the existence of a sparse set of Preference Heads, attention heads that encode user specific stylistic and topical preferences and exert a causal influence on generation. We introduce Differential Preference Steering (DPS), a training free framework that (1) identifies Preference Heads through causal masking analysis and (2) leverages them for controllable and interpretable personalization at inference time. DPS computes a Preference Contribution Score (PCS) for each attention head, directly measuring its causal impact on user aligned outputs. During decoding, we contrast model predictions with and without Preference Heads, amplifying the difference between personalized and generic logits to selectively strengthen preference aligned continuations. Experiments on widely used personalization benchmarks across multiple LLMs demonstrate consistent gains in personalization fidelity while preserving content coherence and low computational overhead. Beyond empirical improvements, DPS provides a mechanistic explanation of where and how personalization emerges within transformer architectures. Our implementation is publicly available.

Large Language Models (LLMs) have demonstrated remarkable ability in generating personalized content by leveraging user histories and contextual cues. However, most existing personalization approaches rely on implicit representations within model parameters, making it difficult to interpret user-specific preferences or effectively handle long-context dependencies. To address these challenges, we propose PrefReward, a novel preference-aware generative framework that explicitly models user styles through a structured preference matrix and integrates it into the decoding process as a reward signal. PrefReward consists of two stages: (1) extracting a user-specific preference matrix that summarizes individual stylistic tendencies, and (2) using the matrix to guide generation via a KL-divergence-based reward function. Experiments on the LongLaMP dataset show that PrefReward outperforms non-personalized and retrieval-based baselines in both generation quality and personalization interpretability.