When AI Writes, Whose Voice Remains? Quantifying Cultural Marker Erasure Across World English Varieties in Large Language Models

Large language models (LLMs) are widely used as cross-lingual knowledge interfaces. However, culturally grounded questions often reflect globally dominant narratives rather than local contexts. We study this failure mode as global narrative dominance in Bangla, a low-resource cultural context. We introduce CulturalNB, a dataset of 717 manually curated Bengali cultural instances with parallel Bangla--English question--answer pairs and supporting evidence, metadata, and sociocultural annotations. Using question-only and evidence-based prompting, we evaluate nine state-of-the-art LLMs with human and two independent LLM judges across metrics for cross-lingual consistency, language anchoring, global substitution, institutional bias, and epistemic perspective coverage. Results show that questions asked in English systematically increase global substitution and institutional framing while reducing local perspective coverage. Local evidence improves factual consistency and perspective coverage, but does not eliminate language-induced epistemic shifts. These findings suggest that cultural failures in LLMs are not only missing-knowledge errors but also failures of grounding and narrative prioritization.

Multilingual large language models (MLLMs) often answer culturally ambiguous questions inconsistently across languages, even for a fixed user persona -- e.g., Shakespeare in English but Cervantes in Spanish for the same British user. To robustly quantify this Cross-lingual Cultural Inconsistency, we introduce Singleton Fleiss's $κ_S$, a metric mathematically resilient to hallucinations. For mitigation, we propose Cross-lingual Cultural Consistent Preference Optimisation (C-3PO), a consensus-driven alignment framework. C-3PO raises $κ_S$ by 0.07--0.10 over unaligned models, above every prompting and representation steering baseline averaged across personas, whilst largely preserving explicit user identities, cultural neutrality and intrinsic cultural knowledge; where it does not, a soft-consensus variant recovers most of the cost. Although trained only on multiple-choice questions, C-3PO also improves consistency in open-ended generation. Empirical evaluations demonstrate this inconsistency is more pronounced for lower-resource languages like Indonesian and Persian. Finally, early decoding of intermediate layers reveals that MLLMs implicitly personalise outputs towards the prompt language's stereotypical culture as forward-pass representations stabilise.

While large language model outputs are frequently analysed as a collective super variety termed "AI language," this chapter argues that this perspective coexists with distinct, model-specific linguistic signatures akin to human idiolects. We analyse two datasets of LLM-generated texts on societal topics: a 2024 corpus of six models (Improta et al. 2024) and a newly generated 2026 corpus using the same prompts featuring six contemporary models. Our findings, utilising computational descriptors and stylometric principal component analysis reveal a generational shift between the style of the 2024 and 2026 cohorts, while demonstrating that each individual model maintains a unique linguistic profile. This multi-layered interplay is illustrated by contraction frequencies, which vary from over 1,200 to over 30,000 per million words within the same cohort of models (2026). Ultimately, we conclude that treating LLM output as idiolectal in nature provides a valuable framework with potential implications for research on variation and change, LLM-generated text detection, forensic linguistics and usage-based approaches to language.