Enhancing Persuasive Dialogue Agents by Synthesizing Cross-Disciplinary Communication Strategies

Persuasive dialogue generation plays a vital role in decision-making, negotiation, counseling, and behavior change, yet it remains a challenging problem. In complex persuasion where the persuadee's internal states are not expressed clearly, the persuader must interpret responses, infer the persuadee's latent mental states (e.g., beliefs and desires), and translate them into targeted, strategy-consistent actions; however, current approaches often produce generic or weakly grounded responses even when such cues are identified. Moreover, although large language models (LLMs) can generate persuasive content, their performance varies substantially across domains due to uneven knowledge coverage and limited reasoning generalization. To address these challenges, we propose MA$^{2}$P, a meta-cognitive autonomous intelligent agent framework for complex persuasion. Specifically, we develop an autonomous multi-agent architecture that coordinates perception management, mental-state inference, strategy execution, memory maintenance, and performance evaluation. To mitigate cross-domain performance variation, we further design a meta-cognitive configurator that selects an appropriate meta-strategy from a structured knowledge base at the outset, thereby guiding subsequent reasoning and planning. Experimental results show that our approach achieves a higher persuasion success rate than baselines.

We propose MADS (Multi-Agent Dialogue Simulation), a scalable framework for generating persuasive multi-turn dialogues via agent self-play. MADS employs three coordinated agents: User Agents designed to simulate diverse persona-driven behaviors by leveraging personality signifiers such as Zodiac Signs and MBTI types, a Dialog Agent executing task-oriented persuasion strategies and an Optimization Agent evaluating and refining dialogue outcomes. We further validate its effectiveness through users' Chain-of-Attitude (CoA) modeling and dedicated LLMs' persuasion assessment. This approach enables low-cost generation of training data without human annotation, addressing key industry challenges such as lack of user data, cold-start evaluation difficulties, and prompt inefficiency. Applied to a real-world marketing scenario, MADS significantly improved the persuasion capacity of small LLMs, increasing the organic traffic conversion rate by 22.4% (from 1.83% to 2.24%) , demonstrating clear business value.

Personalization is a crucial capability of modern language agents. However, current research primarily positions personalized agents as passive responders to user preferences, limiting their ability to interact with users and provide suggestions or guidance proactively. To systematically evaluate such proactive personalization in realistic interactions, we propose $Ψ$-Bench, a benchmark for assessing LLMs' ability to influence realistic users through conversation. We design three real-world interaction scenarios that involve persuasion in $Ψ$-Bench, and endow simulated clients with personal characteristics through explicit user profiles derived from dialogue histories. We evaluate 10 frontier LLMs on $Ψ$-Bench and find that while most models can produce coherent and reasonable arguments, even state-of-the-art models still leave considerable room for improvement in persuasion. We also find that providing access to client profiles yields an average performance gain of 18.24%, highlighting the importance of user-specific information for effective persuasion. Overall, our work highlights persona-sensitive influencing as a challenging yet practical direction for evaluating and developing more proactive personalized LLM agents. Codes are available at: https://github.com/Hanpx20/Psi-Bench.