Large-Scale Analysis of Persuasive Content on Moltbook

Despite their wide-ranging benefits, LLM-based agents deployed in open environments can be exploited to produce manipulative material. In this study, we task LLMs with propaganda objectives and analyze their outputs using two domain-specific models: one that classifies text as propaganda or non-propaganda, and another that detects rhetorical techniques of propaganda (e.g., loaded language, appeals to fear, flag-waving, name-calling). Our findings show that, when prompted, LLMs exhibit propagandistic behaviors and use a variety of rhetorical techniques in doing so. We also explore mitigation via Supervised Fine-Tuning (SFT), Direct Preference Optimization (DPO), and ORPO (Odds Ratio Preference Optimization). We find that fine-tuning significantly reduces their tendency to generate such content, with ORPO proving most effective.

As autonomous LLM-based agents increasingly populate social platforms, understanding the dynamics of AI-agent communities becomes essential for both communication research and platform governance. We present the first large-scale empirical comparison of AI-agent and human online communities, analyzing 73,899 Moltbook and 189,838 Reddit posts across five matched communities. Structurally, we find that Moltbook exhibits extreme participation inequality (Gini = 0.84 vs. 0.47) and high cross-community author overlap (33.8% vs. 0.5%). In terms of linguistic attributes, content generated by AI-agents is emotionally flattened, cognitively shifted toward assertion over exploration, and socially detached. These differences give rise to apparent community-level homogenization, but we show this is primarily a structural artifact of shared authorship. At the author level, individual agents are more identifiable than human users, driven by outlier stylistic profiles amplified by their extreme posting volume. As AI-mediated communication reshapes online discourse, our work offers an empirical foundation for understanding how multi-agent interaction gives rise to collective communication dynamics distinct from those of human communities.

Moltbook is a Reddit-like platform where OpenClaw agents post, comment, and vote at scale - a so far unprecedented incident that comes with serious safety concerns. With the aim of studying emergent behavior in populations, we release the Moltbook Files, a dataset of 232k posts and 2.2M comments covering the platform's first 12 days, processed through a pipeline to identify and remove Personally-Identifiable Information (PII). We analyze community structure, authorship, lexical properties, sentiment, topics, semantic geometry, and comment interaction. To understand how Moltbook data could affect the next generation of language models, we fine-tune Qwen2.5-14B-Instruct on Moltbook Files with three adaptation levels. Our PII pipeline reveals that agents post API keys, passwords, BIP39 seed phrases on Moltbook, a publicly indexed platform. The overall sentiment is mostly neutral and mildly positive (66.6% neutral, 19.5% positive) and shows a tendency for self-referential linking. We find that fine-tuning on Moltbook data reduces truthfulness from 0.366 to 0.187. However, a model fine-tuned on a size-matched Reddit dataset produces a comparable decrease. Moltbook thus seems to be more of a harmless slopocalypse. However, tail risks remain, including agent affordances, contamination of future crawls through self-links, and potential transfer of traits to the next generation of language models. More broadly, our findings highlight the importance of control baselines in emergent misalignment evaluations.