A Modular LLM Framework for Explainable Price Outlier Detection

Unlike Business-to-Consumer e-commerce platforms (e.g., Amazon), inexperienced individual sellers on Consumer-to-Consumer platforms (e.g., eBay) often face significant challenges in setting prices for their second-hand products efficiently. Therefore, numerous studies have been proposed for automating price prediction. However, most of them are based on static regression models, which suffer from poor generalization performance and fail to capture market dynamics (e.g., the price of a used iPhone decreases over time). Inspired by recent breakthroughs in Large Language Models (LLMs), we introduce LLP, the first LLM-based generative framework for second-hand product pricing. LLP first retrieves similar products to better align with the dynamic market change. Afterwards, it leverages the LLMs' nuanced understanding of key pricing information in free-form text to generate accurate price suggestions. To strengthen the LLMs' domain reasoning over retrieved products, we apply a two-stage optimization, supervised fine-tuning (SFT) followed by group relative policy optimization (GRPO), on a dataset built via bidirectional reasoning. Moreover, LLP employs a confidence-based filtering mechanism to reject unreliable price suggestions. Extensive experiments demonstrate that LLP substantially surpasses existing methods while generalizing well to unseen categories. We have successfully deployed LLP on Xianyu\footnote{Xianyu is China's largest second-hand e-commerce platform.}, significantly outperforming the previous pricing method. Under the same 30% product coverage, it raises the static adoption rate (SAR) from 40% to 72%, and maintains a strong SAR of 47% even at 90% recall.

We conduct experiments with algorithmic pricing agents based on Large Language Models (LLMs). In oligopoly settings, LLM-based pricing agents quickly and autonomously reach supracompetitive prices and profits. Variation in seemingly innocuous phrases in LLM instructions ("prompts") substantially influence the degree of supracompetitive pricing. We develop novel techniques for behavioral analysis of LLMs and use them to uncover price-war concerns as a contributing factor. Our results extend to auction settings. Our findings uncover unique challenges to any future regulation of LLM-based pricing agents, and AI-based pricing agents more broadly.

Consumers increasingly delegate purchasing decisions to Large Language Models (LLMs) acting as surrogate consumers. Using "Tool-Lab," an adaptation of information-board process tracing that places product attributes behind costly tool calls, we examine how marketing pricing cues (i.e., just-below pricing and promotional framing) influence AI shopping agents. Across eight commercially deployed LLMs from three providers, we trace pre-choice information acquisition. Under zero cost, pricing cues rarely mislead. Imposing acquisition costs under a vague goal prompt leads LLMs to omit diagnostic attributes required to compute unit price and choose suboptimal choices resembling human heuristics. Relative to a specific goal prompt that mainly preserves diagnostic search and choice optimality, a vague goal prompt under constraints creates a search-mediated vulnerability. This research demonstrates that marketing heuristics in delegated AI shopping are governed by storefront information architecture, not necessarily immutable LLM flaws.