Steering LLMs for Culturally Localized Generation

Large Language Models (LLMs) are deployed across cultural contexts but often reflect homogenized values inherited from training data. Evaluations of cultural alignment typically rely on direct prompting with survey-style questions, which frequently elicit neutral or safety-aligned responses and fail to capture underlying model preferences. We propose a framework for probing and steering latent cultural representations in LLMs along the two Inglehart--Welzel axes of the World Values Survey (WVS). By translating social value questions into scenario-based behavioral dilemmas, we extract token-level probabilities to measure implicit values and apply activation steering, optionally combined with country-conditioned prompting, to shift model behavior without retraining. Across three open-source LLMs and four target cultures, we find substantial variation in steerability and identify latent entanglement, where interventions along one cultural dimension induce shifts along another. This coupling mirrors correlations in human WVS data and persists across activation, prompt, and hybrid steering. It constrains axis-independent alignment, though general task performance is largely preserved.

Large Language Models (LLMs) often exhibit homogenized cultural perspectives. While the World Values Survey (WVS) provides a gold standard for mapping human values, traditional direct prompting of LLMs on WVS often fails to access the model's latent cultural depth, leading to safety-aligned refusals or neutral responses. Here, we propose a generalizable framework for cultural evaluation and intervention that transitions from abstract queries to scenario-based behavioral probing. By extracting implicit token probabilities across 300 situational dilemmas, we bypass surface-level alignment to map the latent coordinates of LLMs cultural value. We further introduce activation steering to shift these internal alignments during the forward pass without retraining. Across multiple LLMs, we find substantial variation in adaptability and uncover a consistent phenomenon of latent entanglement, where interventions along one cultural dimension induce shifts along another. These results suggest that cultural values are encoded as coupled structures, limiting precise alignment. This work establishes a computationally efficient framework for cultural steering, highlighting the structural complexities when navigating global value with LLMs.

Culture shapes reasoning, values, prioritization, and strategic decision-making, yet large language models (LLMs) often exhibit cultural biases that misalign with target populations. As LLMs are increasingly used for strategic decision-making, policy support, and document engineering tasks such as summarization, categorization, and compliance-oriented auditing, improving cultural alignment is important for ensuring that downstream analyses and recommendations reflect target-population value profiles rather than default model priors. Previous work introduced a survey-grounded cultural alignment framework and showed that culture-specific prompting can reduce misalignment, but it primarily evaluated proprietary models and relied on manual prompt engineering. In this paper, we validate and extend that framework by reproducing its social sciences survey based projection and distance metrics on open-weight LLMs, testing whether the same cultural skew and benefits of culture conditioning persist outside closed LLM systems. Building on this foundation, we introduce use of prompt programming with DSPy for this problem-treating prompts as modular, optimizable programs-to systematically tune cultural conditioning by optimizing against cultural-distance objectives. In our experiments, we show that prompt optimization often improves upon cultural prompt engineering, suggesting prompt compilation with DSPy can provide a more stable and transferable route to culturally aligned LLM responses.