ClickGuard: A Trustworthy Adaptive Fusion Framework for Clickbait Detection
Authors: Chhavi Dhiman, Naman Chawla, Riya Dhami, Gaurav Kumar, Ganesh Naik
Organizations: Department of Electronics and Communication Engineering, Delhi Technological University, Delhi, India · Department of Computer Science & Engineering, Bhagwan Parshuram Institute of Technology, Delhi, India · Department of Electronics & Communication Engineering, Bhagwan Parshuram Institute of Technology, Delhi, India · College of Medicine & Public Health, Flinders University, Bedford Park. SA-5042, Australia
The widespread use of clickbait headlines, crafted to mislead and maximize engagement, poses a significant challenge to online credibility. These headlines employ sensationalism, misleading claims, and vague language, underscoring the need for effective detection to ensure trustworthy digital content. The paper introduces, ClickGuard: a trustworthy adaptive fusion framework for clickbait detection. It combines BERT embeddings and structural features using a Syntactic-Semantic Adaptive Fusion Block (SSAFB) for dynamic integration. The framework incorporates a hybrid CNN-BiLSTM to capture patterns and dependencies. The model achieved 96.93% testing accuracy, outperforming state-of-the-art approaches. The model's trustworthiness is evaluated using LIME and Permutation Feature Importance (PFI) for interpretability and perturbation analysis. These methods assess the model's robustness and sensitivity to feature changes by measuring the average prediction variation. Ablation studies validated the SSAFB's effectiveness in optimizing feature fusion. The model demonstrated robust performance across diverse datasets, providing a scalable, reliable solution for enhancing online content credibility by addressing syntactic-semantic modelling challenges. Code of the work is available at: https://github.com/palindromeRice/ClickBait_Detection_Architecture
Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness features. Using natural language processing techniques, we evaluate classical vectorizers, word embedding baselines, and large language model embeddings paired with tree-based classifiers. Our best-performing model, XGBoost over embeddings augmented with 15 explicit features, achieves an F1-score of 91%, outperforming TF-IDF, Word2Vec, GloVe, LLM prompt based classification, and feature-only baselines. The proposed feature set enhances interpretability by highlighting salient linguistic cues such as second-person pronouns, superlatives, numerals, and attention-oriented punctuation, enabling transparent and well-calibrated clickbait predictions. We release code and trained models to support reproducible research.
Wojciech Michaluk, Tymoteusz Urban, Mateusz Kubita +2
Faculty of Mathematics and Information Science, Warsaw University of Technology
We propose a lightweight hybrid approach to clickbait detection that combines OpenAI semantic embeddings with six compact heuristic features capturing stylistic and informational cues. To improve efficiency, embeddings are reduced using PCA and evaluated with XGBoost, GraphSAGE, and GCN classifiers. While the simplified feature design yields slightly lower F1-scores, graph-based models achieve competitive performance with substantially reduced inference time. High ROC--AUC values further indicate strong discrimination capability, supporting reliable detection of clickbait headlines under varying decision thresholds.
Soveatin Kuntur, Panggih Kusuma Ningrum, Anna Wróblewska +2
Faculty of Mathematics and Information Science, Warsaw University of Technology, plac Politechniki 1, 00-661 Warsaw, Poland · Université Marie et Louis Pasteur, CRIT, F-25000 Besançon, France · Systems Research Institute, Polish Academy of Sciences, Newelska 6, 01-447 Warsaw, Poland
Clickbait, where video titles and thumbnails exaggerate or misrepresent content, reduces user trust, wastes attention, and promotes misinformation on video-sharing platforms. Detecting Bengali clickbait remains challenging because publicly available multimodal datasets are limited. To address this gap, we introduce BanClickThumb, a curated dataset of 7,147 Bengali YouTube thumbnail-title pairs from five content domains, annotated by ten annotators with high agreement (Cohen's Kappa: 0.83-0.93). Using this dataset, we benchmark text-only, image-only, and multimodal approaches. Among unimodal models, BanClickTextFormer (XLM-RoBERTa) achieves 0.82 accuracy, while BanClickImageFormer (SwiftFormer) reaches 0.68. Our proposed multimodal model, BanClickFusionFormer, combines ViT and XLM-RoBERTa through intermediate fusion and achieves the best accuracy of 0.84. Error analysis shows that dense thumbnail text, figurative language, and culturally specific slang remain challenging. Our findings demonstrate the effectiveness of multimodal fusion for Bengali clickbait detection and provide a publicly available benchmark to support future research on low-resource multimodal content analysis.