Organizations: Utah State University · Independent Researcher · Vanderbilt University
Abstract
In this study, we present the first comprehensive evaluation of modern LLMs - including GPT-4, GPT-4o, GPT-3.5-Turbo, Gemini 1.5 Pro, DeepSeek-V3, Llama 3.2, and BERT - across three core social media analytics tasks on a Twitter (X) dataset: (I) Social Media Authorship Verification, (II) Social Media Post Generation, and (III) User Attribute Inference. For the authorship verification, we introduce a systematic sampling framework over diverse user and post selection strategies and evaluate generalization on newly collected tweets from January 2024 onward to mitigate "seen-data" bias. For post generation, we assess the ability of LLMs to produce authentic, user-like content using comprehensive evaluation metrics. Bridging Tasks I and II, we conduct a user study to measure real users' perceptions of LLM-generated posts conditioned on their own writing. For attribute inference, we annotate occupations and interests using two standardized taxonomies (IAB Tech Lab 2023 and 2018 U.S. SOC) and benchmark LLMs against existing baselines. Overall, our unified evaluation provides new insights and establishes reproducible benchmarks for LLM-driven social media analytics. The code and data are provided in the supplementary material and will also be made publicly available upon publication.
LLM annotators are increasingly used in computational social science (CSS), but it is unclear whether their alignment-shaped errors preserve the empirical conclusions a researcher would report. We audit three open-source 7B instruction-tuned models (Zephyr, Mistral-Instruct, Qwen2.5-Instruct) across six TweetEval tasks under four prompt conditions (72 cells) and find that social-desirability failures do not run in a single direction. Zephyr exhibits leniency bias, systematically under-applying harmful labels (offensive language: false benign rate 0.729, false alarm rate 0.031). Mistral and Qwen exhibit overcorrection, over-applying the same labels (Mistral hate-speech FAR = 0.604). All three models exhibit neutrality bias on abortion stance, underestimating opposition prevalence by 24 to 40 percentage points and inflating the neutral label. None of the four prompting interventions we test (neutral, safety framing, depersonalized, chain-of-thought) corrects these failures across models; safety framing can worsen stance distortion. Strikingly, Zephyr's hate-speech prevalence estimate matches the gold rate exactly while its class-conditional errors are large in both directions, an accidental cancellation that misleads aggregate validation. We translate these patterns into a three-part taxonomy with diagnostic FBR/FAR signatures and a lightweight gold-sample validation protocol. The headline for trustworthy CSS: a model that looks calibrated on aggregate metrics can still flip the substantive empirical conclusion a researcher would report.
LLMs have demonstrated exceptional proficiency in a wide range of NLP tasks. However, a notable gap remains in practical data analysis scenarios, particularly when LLMs are required to process long sequences of unstructured documents, such as news feeds or, as specifically addressed in this paper, social media posts. To empirically assess the effectiveness of LLMs in this setting, we introduce a question-based evaluation framework comprising 470 manually curated questions designed to evaluate LLMs' semantic understanding and reasoning abilities over aggregated text data. We apply our benchmark on diverse Twitter datasets covering various NLP tasks, including sentiment analysis, hate speech detection, and emotion recognition. Our results reveal that the performance depends heavily on input scale and the complexity of the data sources, declining noticeably in multi-label or target-dependent scenarios. In addition, as task complexity increases, performance drops progressively from basic semantic existence identification to more demanding operations such as comparison, counting, and calculation. Furthermore, as the input size grows beyond 500 instances, we identify a common limitation across LLMs, particularly Open-weights models: performance degrades substantially, especially on numerical tasks. These findings highlight critical architectural bottlenecks in current LLMs for performing rigorous quantitative analysis over large text collections.
Yuefeng Shi, Nedjma Ousidhoum, Jose Camacho-Collados
LLM assistants are widely used for daily social advice, yet evaluating their social reasoning in such consultation settings remains challenging since (i) it requires setups where the assistant learns about social situations from subjective user narratives, and (ii) social properties, such as others' intentions, typically lack verifiable ground truth. To address these challenges, we introduce Fuse, a multi-agent simulation framework for studying user-mediated social reasoning. In Fuse, a target agent with a hidden motive interacts with other agents including one representing the user, who then consults the evaluated assistant to infer the target's motive, providing verifiable ground truth by construction. Simulation faithfulness is validated through a human study with 24k annotations. We apply Fuse to 12 LLMs and demonstrate its analytical utility by systematically isolating key factors, showing that (i) user mediation compounds the inherent difficulty of social reasoning; (ii) LLMs exhibit systematic sensitivity to biased user framing; (iii) models can require more details than humans need to reach a correct prediction; and (iv) longer conversations do not always improve performance despite providing opportunities for clarifying questions. We open-source Fuse and a dataset with 21k examples.
Amir Taubenfeld, Zorik Gekhman, Avigail Grinstein-Dabush +6