Text Style Transfer with Machine Translation for Graphic Designs
Authors: Deergh Singh Budhauria, Sanyam Jain, Rishav Agarwal, Tracy King
Abstract
Globalization of graphic designs such as those used in marketing materials and magazines is increasingly important for communication to broad audiences. To accomplish this, the textual content in the graphic designs needs to be accurately translated and have the text styling preserved in order to fit visually into the design. Preserving text styling requires high accuracy word alignment between the original and the translated text. The problem of word alignment between source and translated text is long known. The industry standards for extracting word alignments are defined by Giza++ and attention probabilities from neural machine translation (NMT) models. In this paper, we explore three new methods to tackle the word alignment problem for transferring text styles from the source to the translated text. The proposed methods are developed on top of commercially available NMT and LLM translation technologies. They include: NMT with custom input and output tags for text styling; LLM with custom input and output tags; a hybrid with NMT for translation followed by an LLM with use of unigram mappings. To analyze the performance of these solutions, their alignment results are compared with the results of an attention head approach to gauge their usability in graphic design applications. Interestingly, the attention head strong baseline proves more accurate than the LLM or NMT approach and on par with the hybrid NMT+LLM approach.
Faithful text rendering remains a persistent weakness of large text-to-image generative models, as it requires both semantic instruction following and fine-grained glyph-level structure. Prior methods often improve this ability through architecture-specific modules or encoder modifications, which complicate deployment across foundation models. We study text rendering as a post-training preference-alignment problem and propose TextAlign, a non-invasive framework that keeps the generator architecture unchanged. The key component is a hierarchical vision-language model (VLM)-based reward that decomposes rendering errors into global, word, and glyph levels, then converts binary defect judgments into a scalar preference signal. The resulting signal supports both Group Relative Policy Optimization (GRPO) and Direct Preference Optimization (DPO). Experiments on FLUX.1-dev and Z-Image-Turbo show consistent gains in OCR-based text accuracy without degrading general generation quality. Compared with strong foundation and text-rendering baselines, including SD3.5, Qwen-Image, AnyText, and TextDiffuser, these results indicate that reward design offers a scalable alternative to model redesign for improving text rendering.
The task of authorship style transfer involves rewriting text in the style of a target author while preserving the meaning of the original text. Existing style transfer methods train a single model on large corpora to model all target styles at once: this high-cost approach offers limited flexibility for target-specific adaptation, and often sacrifices meaning preservation for style transfer. In this paper, we propose AuthorMix: a lightweight, modular, and interpretable style transfer framework. We first train individual, style-specific LoRA adapters on a small set of high-resource authors: this allows for the rapid training of specialized adaptation models for each new target using layer-wise adapter mixing via reinforcement learning, necessitating only a handful of target-style training examples. AuthorMix ranks first on the combined style-meaning score among all baselines, including GPT-5.1, and substantially improves meaning preservation over the trained baselines; under human evaluation it is the only method best-or-tied on every dimension.
Sarubi Thillainathan, Ji-Ung Lee, Michael Sullivan +1
Translation quality depends on purpose: the same source text demands different translations depending on audience, tone, and communicative intent. Yet MT models and metrics treat translation as a fixed mapping from source to target. LLMs enable users to explicitly specify purpose alongside source text, yet this capability has not been evaluated at scale. We introduce a systematic evaluation of purpose-driven MT across 50 languages, 5 model sizes and 8 text domains. We find that (1) explicit instructions substantially improve translation adaptedness, with larger gains on informal domains (conversation, social media), for larger model sizes and for higher-resource languages; (2) instructions outperform semantically-matched few-shot examples and paragraph-level context; (3) traditional MT metrics fail to capture adaptation quality, often penalizing adapted translations; (4) when curated instructions are unavailable, models can self-generate them from surrounding document context, closing up to 80% of the adaptedness gap to curated instructions. Our results establish that purpose-adapted MT is a viable and measurable capability of LLMs, while highlighting the need for purpose-aware metrics.