Organizations: School of Artificial Intelligence, Beihang University, Beijing, China · School of Computer Science and Engineering, Beihang University, Beijing, China
Generative Recommendation (GR) has emerged as a promising paradigm by formulating item recommendation as a sequence-to-sequence generation task over item identifiers. Recent studies have incorporated multimodal signals to provide richer token-level evidence for generation. However, existing approaches largely rely on alignment-centric fusion and underexplore synergistic information across modalities. In practice, synergistic information plays a critical role in capturing emergent item properties that cannot be inferred from any single modality alone. Such properties encode intrinsic item semantics and guide user preferences, enabling models to move beyond surface-level feature matching. To address this limitation, we propose \textbf{SynGR}, a synergistic generative recommendation framework that explicitly encourages the exploitation of cross-modal dependencies during generation. By constraining overreliance on dominant modalities, SynGR enables the model to capture emergent item semantics beyond shared or modality-specific signals. Extensive experiments across three benchmark datasets demonstrate that SynGR achieves superior performance.
Generative recommendation (GR) has emerged as a promising paradigm that predicts target items by autoregressively generating their semantic identifiers (SID). Most GR methods follow a quantization-representation-generation pipeline, first assigning each item a SID, then constructing input representations from SID-token embeddings, and finally predicting the target SID through autoregressive generation. Existing item-level representation constructions mainly take two forms: directly merging SID-token embeddings into a compact vector, or enriching item-level representations with external inputs through additional networks. However, these item-level constructors still expose two practical challenges: direct merging may amplify the information loss caused by quantization and ID collision while obscuring SID code relations, whereas external-input-based methods can strengthen item semantics but cannot reliably preserve the SID-structured evidence required for token-level generation. These limitations make representation construction an underexplored bottleneck, leading to two severe problems, \ie{} the Identity-Structure Preservation Conflict and Input-Output Granularity Mismatch. To this end, we propose ComeIR, a Conditional Memory enhanced Item Representation framework that reconstructs SID-token embeddings into item-aware inputs and restores the token granularity during SID decoding. Specifically, MM-guided token scoring adaptively estimates the contribution of each code within the SID, dual-level Engram memory captures intra-item code composition and inter-item transition patterns, and a memory-restoring prediction head reuses the memories during SID decoding. Extensive experiments demonstrate the effectiveness and flexibility of ComeIR, and further reveal scalable gains from enlarging conditional memory.
In web environments, user preferences are often refined progressively as users move from browsing broad categories to exploring specific items. However, existing generative recommenders overlook this natural refinement process. Generative recommendation formulates next-item prediction as autoregressive generation over tokenized user histories, where each item is represented as a sequence of discrete tokens. Prior models typically fuse heterogeneous attributes such as ID, category, title, and description into a single embedding before quantization, which flattens the inherent semantic hierarchy of items and fails to capture the gradual evolution of user intent during web interactions. To address this limitation, we propose CoFiRec, a novel generative recommendation framework that explicitly incorporates the Coarse-to-Fine nature of item semantics into the tokenization process. Instead of compressing all attributes into a single latent space, CoFiRec decomposes item information into multiple semantic levels, ranging from high-level categories to detailed descriptions and collaborative filtering signals. Based on this design, we introduce the CoFiRec Tokenizer, which tokenizes each level independently while preserving structural order. During autoregressive decoding, the language model is instructed to generate item tokens from coarse to fine, progressively modeling user intent from general interests to specific item-level interests. Experiments across multiple public benchmarks and backbones demonstrate that CoFiRec outperforms existing methods, offering a new perspective for generative recommendation. Theoretically, we prove that structured tokenization leads to lower dissimilarity between generated and ground truth items, supporting its effectiveness in generative recommendation. Our code is available at https://github.com/YennNing/CoFiRec.
MultiModal Recommendation (MMR) systems have emerged as a promising solution for improving recommendation quality by leveraging rich item-side modality information, prompting a surge of diverse methods. Despite these advances, existing methods still face two critical limitations. First, they use raw modality features to construct item-item links for enriching the behavior graph, while giving limited attention to balancing collaborative and modality-aware semantics or mitigating modality noise in the process. Second, they use a uniform alignment weight across all entities and also maintain a fixed alignment strength throughout training, limiting the effectiveness of modality-behavior alignment. To address these challenges, we propose EGRA. First, instead of relying on raw modality features, it alleviates sparsity by incorporating into the behavior graph an item-item graph built from representations generated by a pretrained MMR model. This enables the graph to capture both collaborative patterns and modality aware similarities with enhanced robustness against modality noise. Moreover, it introduces a novel bi-level dynamic alignment weighting mechanism to improve modality-behavior representation alignment, which dynamically assigns alignment strength across entities according to their alignment degree, while gradually increasing the overall alignment intensity throughout training. Extensive experiments on five datasets show that EGRA significantly outperforms recent methods, confirming its effectiveness.