Topics as Proxies for Sociodemographics: How Conversational Context Affects LLM Answers
Authors: Vera Neplenbroek, Gabriele Sarti, Arianna Bisazza, Raquel Fernández
Organizations: Institute for Logic, Language and Computation, University of Amsterdam · Khoury College of Computer Sciences, Northeastern University · Center for Language and Cognition, University of Groningen
Abstract
When large language models (LLMs) are used in high-stakes scenarios, such as legal, medical and financial advice, even a single conversation history is enough to drive differences in outcomes between users. Prior work has demonstrated that this results in outcome disparities between sociodemographic groups, with some groups receiving more advantageous outcomes than others. In this work, we demonstrate that LLMs actually struggle to infer user sociodemographics from a single conversation history and that although there are disparities between sociodemographic groups, they are minimal in magnitude. To investigate what the main driver of these disparities is, we compare user sociodemographics to a range of (psycho)linguistic features of conversations, including conversation topic, emotions, and readability. We find that conversation topics are most predictive of LLM-generated advice within a conversational context, which, to some extent, function as proxies for sociodemographic groups and often affect advice in unpredictable ways. This is cause for concern and highlights the need for future research to better understand and, if needed, mitigate the effect of conversational context on LLM outputs in high-stakes scenarios.
Large Language Models (LLMs) can strongly shape social discourse, yet datasets investigating how LLM outputs vary across controlled social and contextual prompting remain sparse. Cognitive Digital Shadows (CDS) is a 190,000-record synthetic corpus supporting analyses of LLM-generated discourse. Each CDS record is generated by one of 19 LLMs, prompted to shadow either a human persona or an AI-assistant role. CDS contains LLM responses on 4 controversial societal topics: vaccines/healthcare, social media disinformation, the gender gap in science, and STEM stereotypes. Persona-conditioned records encode 17 sociodemographic and psychological attributes, providing data linking LLMs' prompts, language, stances and reasoning. Texts are validated for topic anchoring and can support emotional analyses via interpretable NLP (e.g. textual forma mentis networks). CDS is enriched by a pooling platform with user-friendly dashboards, enabling easy, interactive group-level comparisons of emotional and semantic framing across personas, topics and models. The CDS prompting framework supports future audits of LLMs' bias, social sensitivity and alignment.
Large language models (LLMs) are increasingly used as judges for subjective tasks, where annotators disagree and the relevant question is not only how accurate a judge is, but whose judgments it reproduces. Sociodemographic prompting conditions the judge on an annotator's demographic profile to align its judgments with the corresponding group's. We test whether this alignment emerges distributionally, comparing the predicted label distributions of 23 open-weight LLMs on three subjective tasks against those of real annotator groups, under three conditions: no demographic information, single-attribute profiles, and intersectional profiles over gender, age, race, and education. Three findings emerge. First, a judge prompted with no demographics is not perspective-neutral: models best reproduce the judgments of White, college-educated annotators. Second, demographic conditioning is asymmetric: it moves the judge toward majority groups and away from minority groups, most strongly on offensiveness, where intersectional profiles amplify the harm. Third, by comparing base and instruct models we identify instruction-tuning as a possible source of the asymmetry. Demographic conditioning should therefore be used with caution to estimate group judgments: conditioning moves predictions away from the reference distributions of the minority groups the method is often invoked to serve.
Daniela Occhipinti, Andrea Piergentili, Marco Guerini
LLMs are increasingly used for interpersonal advice and as tools for studying social behavior across languages and cultures. A common shortcut for eliciting language- or culture-related variation is to ask a model to answer as a native speaker. We test whether this native-speaker persona reproduces the outputs obtained when models instead generate advice in the target language and translate the response back into English. Using 600 interpersonal advice questions across 13 languages and eight LLMs, we compare native-language generation followed by translation (NL) with native-speaker persona prompting (NP), measuring linguistic style, behavioral scaffolding, and forced-choice action recommendations. We find that NP and NL are not interchangeable. Compared to NL, NP often increases lexical social cues, including affiliation and positive tone, while reducing qualities such as concreteness and social attunement; NP also provides less actionable scaffolding in open-ended advice. In forced-choice scenarios, NP changes which action the model selects, favoring confrontation over redirection, with effect sizes varying across languages, topics, and models. Our results show that cross-lingual elicitation strategy is a consequential methodological choice that can change both how advice is framed and which actions models recommend.