PerceptUI: LLM Agents as Human-Aligned Synthetic Users for UI/UX Evaluation
Authors: Nicolas Bougie, Xiaotong Ye, Gian Maria Marconi, Narimasa Watanabe
Organizations: 1Woven by Toyota
Abstract
User interface (UI) and user experience (UX) evaluation is central to product development, yet reliable feedback still relies on recruiting human participants or running online A/B tests, making early-stage iteration slow and costly. In light of this, recent work has explored Multimodal Large Language Models as proxy evaluators. However, existing approaches either produce surface-level critiques or a judgment that reflects the model's own biases rather than the genuine response of a particular user. We introduce PerceptUI, a framework for persona-conditioned UI/UX evaluation that predicts how a specific user would answer interface-related questions and produces natural-language rationales. PerceptUI is trained in two stages: (i) contrastive reflection fine-tuning distills teacher-generated rationales by extracting lessons from human decisions, and (ii) a reflective prompt-evolution step from the model's own failure traces. Across multiple domains and datasets, PerceptUI achieves human-level realism, generalizes to unseen questions and personas, and yields population-level response distributions.
Generative UI (GenUI) lets large language models synthesize a complete, renderable interface directly from a natural-language instruction, but evaluating the quality of what they generate remains an open problem. Human evaluation is costly and rater-variant, while LLM-as-a-judge is scalable but reflects only a single implicit viewpoint, unable to capture how different populations of real users actually perceive the same interface. We propose the Evidence-Grounded, Social-Weighted Persona Panel (ESPP), a three-stage GenUI evaluation method in which a panel of psychologically diverse, evidence-grounded personas independently rates a screenshot, exchanges opinions under a trait-derived, semantically-gated bounded-confidence mechanism, and is aggregated via Delphi-inspired social weighting into a single judgment. ESPP tracks human judgment substantially more closely than a naive single-pass judge, raising Pearson r from 0.716 to 0.922, and a prompt-ensemble control recovers only about a third of this gap, isolating genuine persona and evidence grounding as the dominant source of improvement. Beyond this fidelity gain, retaining each panelist's individual rating further reveals that user subgroups agree on overall model rankings yet diverge sharply on specific rating dimensions, a structural disagreement a single homogeneous judge would systematically erase. The codes are available at https://github.com/Wuzheng02/ESPP.
While large language models (LLMs) and coding agents are often applied to user interface (UI) development, developers find it difficult to reliably assess their proficiency in visual and interaction design. Existing evaluations either rely on human experts, who can accurately assess usability by testing critical flows but are slow and costly, or on automated judges, which are scalable but less accurate and opaque. We present FlowEval, a reference-based framework that measures whether a generated UI supports realistic interaction flows by comparing navigation traces from real websites to traces from generated analogs using reference-based similarity metrics (e.g., dynamic time warping). In a small-scale study with expert UI evaluators, we show that reference-based metrics strongly correlate with human judgments, suggesting that they can provide scalable yet trustworthy evaluation for UI generation systems.
User experience (UX) centered on usability, perceived consistency, and functional clarity is fundamental to real-world user interfaces (UI). The application of multimodal large language models (MLLMs) in the field of user interfaces is evolving rapidly, such as visual element grounding, graphical user interface (GUI) agents, and design-to-code generation. However, research efforts on evaluating UX based on UI screenshots are still immature. To address this, we propose UXBench, a novel multimodal benchmark consisting of 2,000 VQA data samples designed to assess MLLMs' ability to perform UI-based reasoning. UXBench includes 8 tasks based on real-world UI screenshots that require fine-grained diagnosis of UX issues across layout relationships, visual hierarchy, and content consistency. Our extensive evaluation of mainstream MLLMs shows that they remain fundamentally limited in their capacity for UI-based reasoning. The results underscore the need for further advancements in this area. To bridge this gap, we propose UI-UX, an MLLM based on Qwen3-VL-4B-Thinking foundation model and enhanced via reinforcement learning with two key innovations: a reward routing mechanism that dynamically balances perceptual understanding and logical reasoning during inference, and an asymmetric transition reward that suppresses redundant or insufficient reasoning steps. Experiments demonstrate that UI-UX achieves state-of-the-art (SOTA) performance on UXBench, attaining an accuracy of 0.7963 -- surpassing Claude-4.5-Sonnet's 0.6550 -- while exhibiting strong generalization across diverse UI tasks and maintaining low inference latency.