Organizations: School of Computer Science, Shanghai Jiao Tong University · 2ByteDance Inc
Abstract
Generative UI (GenUI) lets large language models synthesize a complete, renderable interface directly from a natural-language instruction, but evaluating the quality of what they generate remains an open problem. Human evaluation is costly and rater-variant, while LLM-as-a-judge is scalable but reflects only a single implicit viewpoint, unable to capture how different populations of real users actually perceive the same interface. We propose the Evidence-Grounded, Social-Weighted Persona Panel (ESPP), a three-stage GenUI evaluation method in which a panel of psychologically diverse, evidence-grounded personas independently rates a screenshot, exchanges opinions under a trait-derived, semantically-gated bounded-confidence mechanism, and is aggregated via Delphi-inspired social weighting into a single judgment. ESPP tracks human judgment substantially more closely than a naive single-pass judge, raising Pearson r from 0.716 to 0.922, and a prompt-ensemble control recovers only about a third of this gap, isolating genuine persona and evidence grounding as the dominant source of improvement. Beyond this fidelity gain, retaining each panelist's individual rating further reveals that user subgroups agree on overall model rankings yet diverge sharply on specific rating dimensions, a structural disagreement a single homogeneous judge would systematically erase. The codes are available at https://github.com/Wuzheng02/ESPP.
User interface (UI) and user experience (UX) evaluation is central to product development, yet reliable feedback still relies on recruiting human participants or running online A/B tests, making early-stage iteration slow and costly. In light of this, recent work has explored Multimodal Large Language Models as proxy evaluators. However, existing approaches either produce surface-level critiques or a judgment that reflects the model's own biases rather than the genuine response of a particular user. We introduce PerceptUI, a framework for persona-conditioned UI/UX evaluation that predicts how a specific user would answer interface-related questions and produces natural-language rationales. PerceptUI is trained in two stages: (i) contrastive reflection fine-tuning distills teacher-generated rationales by extracting lessons from human decisions, and (ii) a reflective prompt-evolution step from the model's own failure traces. Across multiple domains and datasets, PerceptUI achieves human-level realism, generalizes to unseen questions and personas, and yields population-level response distributions.
Nicolas Bougie, Xiaotong Ye, Gian Maria Marconi +1
Generative user interfaces (GenUIs) create new opportunities to adapt interfaces to individual users on demand. Yet personalization is difficult because it is not possible to provide settings for screens that have not yet been generated, making it necessary to learn preferences from users' feedback on generated interfaces. Such feedback is sparse, subjective, and often difficult to articulate. We study this problem through a new dataset in which 20 participants each judge the same 600 pairs of GenUIs. Their judgments differ substantially (Krippendorff's alpha = 0.25), and written rationales show that even when participants consider similar UI properties, such as color tone or hierarchy, they often make different choices and prioritize them differently. We develop a sample-efficient personalization method that uses a few pairwise judgments to weight prior users' preferences rather than relying on a fixed rubric of UI attributes. Our method outperforms a pretrained UI evaluator and a larger multimodal model offline. In an online study with 12 new users, participants preferred interfaces personalized by our method over all baselines, including shared guidelines and users' own written preferences.
While large language models (LLMs) and coding agents are often applied to user interface (UI) development, developers find it difficult to reliably assess their proficiency in visual and interaction design. Existing evaluations either rely on human experts, who can accurately assess usability by testing critical flows but are slow and costly, or on automated judges, which are scalable but less accurate and opaque. We present FlowEval, a reference-based framework that measures whether a generated UI supports realistic interaction flows by comparing navigation traces from real websites to traces from generated analogs using reference-based similarity metrics (e.g., dynamic time warping). In a small-scale study with expert UI evaluators, we show that reference-based metrics strongly correlate with human judgments, suggesting that they can provide scalable yet trustworthy evaluation for UI generation systems.