FlowEval: Reference-based Evaluation of Generated User Interfaces

Generative UI (GenUI) lets large language models synthesize a complete, renderable interface directly from a natural-language instruction, but evaluating the quality of what they generate remains an open problem. Human evaluation is costly and rater-variant, while LLM-as-a-judge is scalable but reflects only a single implicit viewpoint, unable to capture how different populations of real users actually perceive the same interface. We propose the Evidence-Grounded, Social-Weighted Persona Panel (ESPP), a three-stage GenUI evaluation method in which a panel of psychologically diverse, evidence-grounded personas independently rates a screenshot, exchanges opinions under a trait-derived, semantically-gated bounded-confidence mechanism, and is aggregated via Delphi-inspired social weighting into a single judgment. ESPP tracks human judgment substantially more closely than a naive single-pass judge, raising Pearson $r$ from $0.716$ to $0.922$, and a prompt-ensemble control recovers only about a third of this gap, isolating genuine persona and evidence grounding as the dominant source of improvement. Beyond this fidelity gain, retaining each panelist's individual rating further reveals that user subgroups agree on overall model rankings yet diverge sharply on specific rating dimensions, a structural disagreement a single homogeneous judge would systematically erase. The codes are available at https://github.com/Wuzheng02/ESPP.

User interface (UI) and user experience (UX) evaluation is central to product development, yet reliable feedback still relies on recruiting human participants or running online A/B tests, making early-stage iteration slow and costly. In light of this, recent work has explored Multimodal Large Language Models as proxy evaluators. However, existing approaches either produce surface-level critiques or a judgment that reflects the model's own biases rather than the genuine response of a particular user. We introduce PerceptUI, a framework for persona-conditioned UI/UX evaluation that predicts how a specific user would answer interface-related questions and produces natural-language rationales. PerceptUI is trained in two stages: (i) contrastive reflection fine-tuning distills teacher-generated rationales by extracting lessons from human decisions, and (ii) a reflective prompt-evolution step from the model's own failure traces. Across multiple domains and datasets, PerceptUI achieves human-level realism, generalizes to unseen questions and personas, and yields population-level response distributions.

Large language models can generate interactive web interfaces, but reliable generative UI requires maintaining an executable artifact as user requests evolve. We introduce EvoGenUI-Bench, a benchmark for multi-turn interface maintenance comprising 150 five-turn tasks and 750 turns across three scenarios: information presentation, executable interaction, and tool-grounded external state. We execute generated artifacts in a browser and evaluate them using screenshots, source and DOM evidence, actor traces, and runtime logs. Beyond turn-level and episode-level success, we measure cross-turn retention with Adjacent Pass Retention. Across eight models, even the strongest achieves 74.9% Turn Pass while completing only 37.3% of five-turn episodes; APR further falls to 52.4% on tool-grounded tasks. Diagnostic analysis shows that presentation failures center on information architecture, interaction failures on derived-state propagation and affordance binding, and tool-grounded failures additionally involve external-state grounding and requirement decomposition. These results reframe generative UI evaluation from judging isolated outputs to testing whether interface behavior, derived state, external state, and assistant claims remain synchronized as the artifact evolves.