Divination by Prompt: LLM-Mediated Xuanxue on Chinese Social Media
Authors: Chuang Li, Lixuan Wang, Yuqi Chen, Ze Hong
Organizations: Department of Sociology, University of Macau, Taipa, Macau SAR, China · Institute for the Humanities and Social Sciences, University of Hong Kong, Hong Kong SAR, China
The rapid proliferation of large language models (LLMs) has produced a striking cultural practice: using conversational AI for divination. This paper offers one of the first systematic studies of LLM-mediated divination in the context of Xuanxue, an internet-native umbrella term for mystical and spiritual practices on Chinese social media. Using a mixed-methods design, we analyze 23000+ posts and comments from Xiaohongshu and conduct 32 semi-structured interviews with users and professional diviners. Users primarily consult LLMs about pragmatic concerns - romantic relationships, careers, exams, and in-game gacha draws - via two intersecting pathways: trend-driven curiosity enabled by viral visibility and zero-cost access, and event-driven anxiety under conditions of uncertainty. A defining feature is collaborative prompt refinement, which turns users into active prompt engineers. Among commenters expressing a clear stance, perceived efficacy skews positive, with "accuracy" often justified through biographical fit and retrospective confirmation, consistent with Barnum and confirmation bias. Users also develop verification practices such as repeated trials and cross-model comparison. Professional diviners, by contrast, portray LLMs as lacking the "spiritual power" required for genuine divination, reflecting both ontological commitments and economic boundary-work. We also show how participants navigate tensions between scientific and metaphysical frames when interpreting AI-generated readings. Situating these findings in anthropological and cognitive-evolutionary theories of divination, we argue that LLM divination preserves core functions of traditional practice while introducing scalability, repeatability, and prompt-driven co-production that reshape how divinatory authority is constructed and evaluated.
We examine whether human psychometric questionnaires can serve as reliable tools for characterizing and predicting LLM behavior in everyday user interactions. We analyze eight open-source LLMs by comparing their value and personality profiles derived from two different methods: Likert self-reports on established questionnaires (PVQ-40/21 and BFI-44/10) and generation probabilities over value-laden responses to everyday user queries. The two profiles diverge substantially. Within-construct item consistency, often cited as evidence of stable LLM dispositions, disappears in generation probabilities. We find that established questionnaire items contain explicit lexical cues that allow models to recognize the target construct and respond in alignment-consistent, socially desirable ways, whereas realistic user queries contain far less recognizable cues. In addition, demographic persona prompts shift models' responses to human questionnaires in ways consistent with real human patterns, but no such shifts appear in the generation setting, highlighting that human questionnaires overestimate LLMs' ability to faithfully reproduce expected psychological traits when role-playing demographic personas. Overall, our study indicates that questionnaire scores alone should not be treated as evidence of LLMs' response tendencies in realistic user interactions, and supports generation-probability profiling with ecologically valid items as a complementary behavioral measure.
We characterize how people are turning to LLMs as oracles: all-knowing authorities on subjective personal questions. Motivated by risks to users' autonomy and well-being, we develop a typology and LLM-based methods to measure this form of AI reliance at scale and understand how people are offloading judgment and decision-making to AI. Applying our typology to public usage data (68K prompts from WildChat and ThoughtTrace), we find that LLM-as-oracle use has increased over time (2023-2026) and is more prevalent among younger users. We further build a privacy-preserving data donation tool to analyze individuals' longitudinal usage data (140K prompts from 52 participants), identifying similar trends. People are often unaware of their own LLM-as-oracle use, and express dissatisfaction with this behavior after seeing our tool's analysis. Finally, we identify two drivers of LLM-as-oracle use: people's perceptions of AI and the behavior of AI models themselves, which motivate possible interventions to support users' self-deliberation.
Large Language Models (LLMs) can strongly shape social discourse, yet datasets investigating how LLM outputs vary across controlled social and contextual prompting remain sparse. Cognitive Digital Shadows (CDS) is a 190,000-record synthetic corpus supporting analyses of LLM-generated discourse. Each CDS record is generated by one of 19 LLMs, prompted to shadow either a human persona or an AI-assistant role. CDS contains LLM responses on 4 controversial societal topics: vaccines/healthcare, social media disinformation, the gender gap in science, and STEM stereotypes. Persona-conditioned records encode 17 sociodemographic and psychological attributes, providing data linking LLMs' prompts, language, stances and reasoning. Texts are validated for topic anchoring and can support emotional analyses via interpretable NLP (e.g. textual forma mentis networks). CDS is enriched by a pooling platform with user-friendly dashboards, enabling easy, interactive group-level comparisons of emotional and semantic framing across personas, topics and models. The CDS prompting framework supports future audits of LLMs' bias, social sensitivity and alignment.