EComAgentBench: Benchmarking Shopping Agents on Long-Horizon Tasks with Distributed Hidden Intent

Large language model agents are increasingly evaluated as autonomous tool users, yet most benchmarks focus on bounded tasks with immediate success criteria. Real-world deployments often require Long-Term Coherence, the capacity to preserve purposeful behavior across extended horizons while adapting decisions to accumulated evidence. Evaluating this capacity requires a persistent environment in which actions constrain future choices, feedback arrives at heterogeneous delays, and incoherent behavior produces measurable cumulative effects. Seller-side e-commerce provides a suitable setting for this evaluation through recurrent and interdependent decisions over Product Sourcing, Listing and Pricing Control, Cash-Flow Management, and Mixed-Latency Feedback Adaptation. We introduce MerchantBench, a 365-day order-level simulation grounded in 98,843 real e-commerce product records and equipped with 26 tools for agent interaction. MerchantBench couples promptly observable Upstream Supplier Events with delayed Downstream Order Outcomes, requiring agents to follow individual order lifecycles and revisit earlier decisions. We evaluate eight LLMs under two agent frameworks in 48 runs, each spanning 365 simulated days. Our results reveal a substantial gap between even the latest LLMs and human participants, with the best LLM configuration attaining only 27.3% of the mean final net assets achieved by human participants.

Conversational shopping assistants now serve hundreds of millions of customers, yet no existing benchmark jointly evaluates the open-ended multi-turn reasoning, domain expertise, and criterion-level quality that real shopping conversations demand. Shopping reasoning is unique among language model applications. Unlike factual question answering or verifiable code generation, it requires balancing subjective preferences, budget constraints, and cross-product trade-offs across multi-turn dialogue, capabilities absent from previous e-commerce and general-purpose benchmarks. We introduce the Shopping Reasoning Bench, an expert-authored benchmark of 525 missions (232 single-turn, 293 multi-turn) with 10863 importance-weighted binary rubrics authored by retail domain experts. These criteria are organized under a taxonomy of five reasoning categories and fifteen subcategories covering diverse demands such as preference refinement, trade-off analysis, and compatibility assessment. An evaluation of nine models across three families (GPT, Claude, Gemini) shows that pass rates reach only 57--77% overall. On multi-turn missions, all models score 13--29 points lower on optional above-and-beyond criteria than on required ones, and performance degrades 4--18 points as conversations progress. These gaps show that current models handle basic shopping assistance but fall short of expert-level advice, making Shopping Reasoning Bench a challenging testbed for future shopping assistant development.

Online shoppers increasingly turn to AI shopping assistants, using images and multi-turn dialogue to express and refine product needs that are difficult to articulate in text alone. However, existing benchmarks largely rely on text-only or synthetic requests, underrepresenting complex real-world shopping requirements jointly expressed through images and language. We introduce MMShopBench, the first real-log benchmark for multimodal, multi-turn shopping agents. Built from carefully cleaned and manually annotated shopping logs, MMShopBench provides ground-truth annotations of each request's purchase intent and mandatory product requirements. Agents must infer these requirements jointly from user images and multi-turn dialogue, retrieve candidate products through image and text search, and verify that each candidate satisfies all requirements using its product images and structured attributes. We evaluate representative open-source and proprietary models using an evidence-grounded multimodal protocol and construct a companion training set for fine-tuning an open-source model. To ensure reproducible experimentation, we build an offline shopping sandbox, where fine-tuning substantially narrows the performance gap between our open-source model and leading proprietary models, demonstrating the effectiveness of our training data.