Bringing Large Language Models (LLMs) into industrial ride-hailing dispatch as semantic feature extractors over platform-scale behavioral logs is a compelling but under-explored data systems problem. Production matching pipelines remain dominated by structured numerical features, yet decisive behavioral signals (e.g., a driver's habitual aversion to certain regions) are inherently contextual and naturally expressible as LLM-generated user profiles. However, scaling such profiling to a live, millisecond-latency dispatcher faces three intertwined constraints rarely addressed together: on a platform with millions of daily orders, logs exceed any LLM's context window by orders of magnitude; most users are long-tail, with too few interactions for per-user profiling; and surface-fluent profiles do not necessarily improve downstream prediction utility. We present ProfiLLM, an agentic LLM data pipeline that operationalizes utility-aligned user profiling for production matching systems through two modules. (1) Tool-Augmented Global Knowledge Mining equips an LLM agent with 27 analytical tools to mine platform-scale data, producing reusable global knowledge, adaptive user clustering rules, and region-level supply-demand priors. (2) Utility-Aligned Profile Exploration generates multiple candidate profiles per cluster, evaluates them via a lightweight downstream utility proxy, iteratively refines the best candidates and constructs preference pairs for DPO fine-tuning. Deployed on DiDi's production dispatcher, ProfiLLM achieves up to +6.14% relative AUC improvement in outcome prediction, up to +4.35% GMV gain in dispatching simulation, and consistent improvements in a 14-day online A/B test including +0.47% GMV, +0.33% Completion Rate, and -0.82% Cancel-Before-Accept rate.
LLM routing is increasingly important for selecting suitable models under diverse user needs and deployment constraints, but its practical effectiveness depends on continual adaptation to emerging queries and newly released models. New-LLM integration is particularly challenging, as newly released models lack the query-response-reward interactions required for router training and cannot be profiled as directly as new queries via semantic embeddings. Existing profiles are limited: LLM-generated descriptions are often coarse, while interaction-based embeddings are costly to construct. To address this problem, we propose RouteProfile, a graph-based profiling framework that constructs LLM profiles from public signals in technical reports or model cards, including model family, model description, reported benchmark scores, and benchmark domains. RouteProfile organizes these heterogeneous signals into a graph and studies profile construction along four dimensions: organizational form, representation type, aggregation depth, and learning configuration. We evaluate RouteProfile in training-free cold-start routing and new-LLM integration settings. Experiments show that: (1) structured profiles outperform flat baselines in training-free cold-start routing; (2) model family metadata is more reliable than benchmark domain information; and (3) effective new-LLM integration requires profile-router co-design. Overall, our findings highlight the importance of profile design for enabling routing systems to adapt to the evolving model ecosystem.
Per-user LLM inference on transaction histories binds the inference budget linearly to user count, which becomes prohibitive at applied scale. We re-cast attribute inference from per-user to per-transaction-pattern. The pipeline runs in three phases: Resolve abstracts item names with optional web grounding, Profile infers attributes for each frequent pattern, and Tag clusters free-text attributes into a queryable database. In Profile, a single LLM call per pattern emits predefined categorical labels, free-text attributes, and per-attribute prevalence estimates. Because inference runs over patterns rather than users, the budget grows with the pattern count rather than the user count. On the public Open e-commerce corpus, the database is statistically indistinguishable from an LLM that reads each user's raw history directly in AUC across the evaluated attributes, and the prevalence estimates carry discriminative signal between positive and negative users. The pipeline is deployed at a major Japanese bank profiling on the order of tens of millions of users, with close to a three-order-of-magnitude reduction in LLM inference targets versus a per-user pipeline. The code is publicly available on https://github.com/CyberAgentAILab/profiling-agent-open-ecommerce.
Personalizing large language models (LLMs) has become a central challenge as LLMs are deployed across recommendation, search, dialogue, and content generation -- settings where the same query should yield different answers given different users. A promising route is to summarize each user's interaction history into a natural-language memory or profile and prepend it to the prompt to facilitate personalization. Existing methods learn such profile generators with explicit rewards derived from labeled downstream tasks, which are expensive and sparse as they require annotated supervision for every target task. In light of this challenge, we introduce Bidirectional User Modeling via Profiles (BUMP), a self-supervised framework that trains a profile generator without any downstream labels. Specifically, given a user's interaction history, we use GRPO to train an LLM to emit a free-form textual profile under a bidirectional in-batch ranking objective: a small LLM judge measures (i) how well the generated profile, used as a query, ranks the user's own held-out interactions above interactions from other users in the batch, and (ii) how well a held-out interaction, used as a query, ranks the user's own profile above profiles of other users. Both directions are scored with multi-positive NDCG and combined into a dense reward per rollout; other users in the batch supply free negatives, so every training example yields supervision from raw interaction logs alone. Evaluated on the LaMP benchmark, BUMP matches or outperforms closed-source APIs and prior methods relying on labeled rewards, while requiring no task label at training.