Modern recommender systems in food delivery increasingly leverage multimodal signals, including images, text, and user interaction histories, to enhance user experience, yet effective fusion of these heterogeneous modalities remains challenging, hindering both the joint modeling of multimodal signals and adaptation to evolving user intent. In mainstream two-stage approaches, the separation between content-semantic pretraining of image-text encoders and behavior-driven ranking models limits alignment between semantic understanding and user behavior patterns. To address these issues, we present GALA, a three-stage pipeline whose core innovation lies in an intermediate "generative RL alignment" stage that constructs multimodal pretraining data from user behavior and refines it via conversion-based rewards, effectively bridging the pretraining-fine-tuning gap to align with downstream objectives. GALA comprises three stages: first, behavior-aware triplet pretraining on query-image-text pairs from search logs to early capture user intent and content preferences; second, a novel intermediate stage that refines multimodal embeddings through reward-driven optimization (GRPO) to dynamically align them with user behavior and bridge the pretraining-fine-tuning gap; and finally, integration of multimodal and ID embeddings via adaptive gating with a hybrid loss, preserving multimodal contributions under long-term ID-dominant training. GALA has been deployed in the production environment at Taobao Shangou, serving over 200 million daily active users. Compared with state-of-the-art (SOTA) methods, it delivers consistent offline gains of +0.12/+0.20 AUC along with better PCOC metrics. Large-scale online A/B tests further report a 0.55 percent increase in order volume, confirming GALA's effectiveness at industrial scale and its robustness across diverse demand patterns.
MultiModal Recommendation (MMR) systems have emerged as a promising solution for improving recommendation quality by leveraging rich item-side modality information, prompting a surge of diverse methods. Despite these advances, existing methods still face two critical limitations. First, they use raw modality features to construct item-item links for enriching the behavior graph, while giving limited attention to balancing collaborative and modality-aware semantics or mitigating modality noise in the process. Second, they use a uniform alignment weight across all entities and also maintain a fixed alignment strength throughout training, limiting the effectiveness of modality-behavior alignment. To address these challenges, we propose EGRA. First, instead of relying on raw modality features, it alleviates sparsity by incorporating into the behavior graph an item-item graph built from representations generated by a pretrained MMR model. This enables the graph to capture both collaborative patterns and modality aware similarities with enhanced robustness against modality noise. Moreover, it introduces a novel bi-level dynamic alignment weighting mechanism to improve modality-behavior representation alignment, which dynamically assigns alignment strength across entities according to their alignment degree, while gradually increasing the overall alignment intensity throughout training. Extensive experiments on five datasets show that EGRA significantly outperforms recent methods, confirming its effectiveness.
Large language models (LLMs) are increasingly used in recommender systems, but it is often unclear how much performance can be obtained from strong pre-trained backbones alone when they are placed inside a structured recommendation pipeline. In this paper, we present MARS, a modular multi-agent re-ranking framework for repeat-order food delivery recommendation. MARS serves as a controlled hybrid framework for studying how far pre-trained LLMs can go in this setting when combined with lightweight collaborative retrieval and contextual filtering. MARS performs coarse-to-fine recommendation in two stages: cuisine prediction followed by vendor ranking. The framework combines LightGCN-based global preference signals, Swing-based local peer evidence, geospatial filtering, and prompt-driven LLM reasoning over behavioral, temporal, and geographic context. We evaluate MARS on two real-world Delivery Hero benchmarks, DHRD-SE and DHRD-SG, and compare it against heuristic, sequential, graph-based, and food-delivery-specific baselines. We also provide detailed implementation and evaluation protocols, including prompting and decoding. Our study makes three contributions. First, it presents a modular multi-agent framework for repeat-order food delivery recommendation that integrates collaborative signals and LLM-based re-ranking in a transparent pipeline. Second, it shows that strong pre-trained backbones can already be competitive in repeat-order recommendation when paired with lightweight collaborative retrieval. Third, it establishes a reproducible evaluation setting for hybrid LLM recommenders in food delivery.
Multi-modal recommenders fuse collaborative signals with item modalities such as text, images, and audio, but the usefulness of each drifts over time and at different rates. For example, chocolate purchases typically guided by textual ingredient cues can shift toward visual packaging and ambient audio around Valentine's Day. This modality time-scale mismatch gives rise to two coupled challenges: (1) users require different modality proportions across temporal contexts, and (2) less relevant modalities are more likely to introduce outdated or misleading signals into the recommender. We address both challenges within a unified diffusion-based recommender, TimeRoute. A temporal-aware modal router maps each user's aggregated behavioral features to a personalized modality distribution, replacing the globally shared fusion weights used in prior work. The diffusion-based graph reconstructor is then conditioned on the same temporal profile through Feature-wise Linear Modulation (FiLM) with dual-stream long- and short-term denoising heads, suppressing outdated modality edges before they enter the propagation graph. Experiments on TikTok, Amazon-Baby, and Amazon-Sports demonstrate consistent improvements of up to 9.8% in Recall@K, Precision@K, and NDCG@K over strong baselines across 10-seed paired tests. Code is available at https://anonymous.4open.science/r/TimeRoute.