Forecasting Revenue with its Customer-Base Drivers: When and Why Coordination Helps

Predicting customers' long-term revenue from sparse and irregular transaction data is central to marketing resource allocation in non-contractual settings, yet existing approaches face a trade-off. Traditional probabilistic customer base models deliver robust long-horizon forecasts by imposing strong structural assumptions, while flexible machine-learning models often require substantial training data and careful tuning. We propose a variational-autoencoder-based model that preserves the process-based likelihood of established attrition-transaction-spend models conditional on customer heterogeneity, but replaces the restrictive parametric mixing distribution with a flexible latent representation learned by encoder-decoder networks. The resulting approach (i) provides a single model for customer attrition, transactions and spending, (ii) remains reliable when contextual covariates are unavailable, and (iii) flexibly incorporates rich covariates and nonlinear effects when they are available. This design balances structural stability with the flexibility needed to capture complex purchase dynamics. Across multiple real-world datasets and prediction horizons, the proposed model improves upon the latest benchmarks. Businesses benefit directly, as a better assessment of customers' future revenues improves the efficiency of campaign targeting. For research, this work provides guidance on how to embed domain-specific models into the variational autoencoder framework, enabling flexible representation learning while retaining an econometrically meaningful process structure.

We present $t_0$, a family of open-weights foundation models for forecasting with multivariate context. We release its first two members: $\texttt{t0-alpha}$ and $\texttt{t0-beta}$, respectively 102M and 256M parameters. Both condition their forecasts on target history, past covariates, and known-future covariates, without task-specific retraining. Their transformer layers alternate attention along time and across variates. They produce probabilistic forecasts through quantile predictions. Pretraining combines curated public data with synthetic generator families constructed to contain covariate-to-target dependencies. On GIFT-Eval, $\texttt{t0-alpha}$ reaches an aggregate CRPS of 0.4941, and $\texttt{t0-beta}$ a CRPS of 0.4738 and a MASE of 0.6865, third on both and within 4.0% of the best zero-shot TSFM. On fev-bench they score 42.2 and 46.7 in skill, the latter third again and 2.0 points behind the leader. We analyze $\texttt{t0-alpha}$ in depth. Known-future covariates raise its skill by 6.3 percentage points across 30 tasks. The report also examines its calibration, its rollout strategy on long horizons, and its robustness to missing data. On the Victoria electricity-demand benchmark, $\texttt{t0-beta}$ is among the most accurate models with a context of nearly a year. In an independent Macrocosm evaluation of hourly ERCOT prices over 29 months, both cut the MAE of the lagged-price baseline by 38%.

Direct forecasting has become a standard paradigm for multivariate time-series forecasting because it predicts the full future horizon in a single pass. However, its training objective is often still decomposed into pointwise errors such as MSE. Such objectives provide stable supervision, but they do not explicitly preserve the structure of the future trajectory: temporal coherence within each variable and relational consistency across variables can both be weakened. We propose CoRe, a model-agnostic learning objective for direct multivariate forecasting. CoRe replaces pointwise supervision with two output-space constraints: a frequency coherence loss that aligns predicted and target spectra, and a low-rank relational graph loss that matches sampled pairwise differences in a target-derived PCA subspace. The resulting objective introduces no trainable parameters and can be applied to existing forecasting backbones by changing only the loss. Experiments on standard benchmarks show that CoRe improves strong baselines, compares favorably with recent forecasting objectives, and remains effective across different backbones, datasets, and hyperparameter settings overall consistently.