Inverse Theory of Mind Modeling for Content Recommendation: From Web Browsing to Dynamic Intelligent Interfaces

Personalizing large language models (LLMs) to individual users is essential for improving user experience, yet existing approaches typically rely on explicit preference supervision such as pairwise comparisons or demographic attributes, limiting their applicability in natural interaction settings. We propose IRIS, a framework that learns dynamic user personas directly from implicit interaction streams by extracting behavioral signals from everyday conversations and iteratively refining persona representations through a prediction-driven closed loop without requiring explicit feedback. We introduce an evaluation protocol based on behavior prediction, persona stability, and decision prediction. A proof-of-concept study on a synthetic interaction stream derived from public-domain autobiographical text shows that IRIS produces stable personas and distinguishes individual users while revealing limitations of memory-only approaches on recall-oriented metrics. We then validate IRIS on anonymized real-world Reddit r/AmItheAsshole (AITA) data, with personas built solely from each author's historical interactions. Across 100 authors, IRIS achieves the highest decision prediction accuracy among all evaluated methods (61.0%), outperforming static personas, memory-only retrieval, and no-personalization baselines. These results suggest that implicit behavioral modeling provides a scalable alternative to explicit preference learning for personalized LLMs and offers a practical foundation for adaptive conversational systems and embodied agents that require continuously evolving models of their users.

Behavioral logs provide rich signals for user modeling, but are noisy and interleaved across diverse intents. Recent work uses LLMs to generate interpretable natural-language personas from user logs, yet evaluation often emphasizes downstream utility, providing limited assurance of persona quality itself. We propose a hierarchical framework that aggregates user actions into intent memories and induces multiple evidence-grounded personas by clustering and labeling these memories. We formulate persona induction as an optimization problem over persona quality-captured by cluster cohesion, persona-evidence alignment, and persona truthfulness-and train the persona model using a groupwise extension of Direct Preference Optimization (DPO). Experiments on a large-scale service log and two public datasets show that our method induces more coherent, evidence-grounded, and trustworthy personas, while also improving future interaction prediction.

User interface (UI) and user experience (UX) evaluation is central to product development, yet reliable feedback still relies on recruiting human participants or running online A/B tests, making early-stage iteration slow and costly. In light of this, recent work has explored Multimodal Large Language Models as proxy evaluators. However, existing approaches either produce surface-level critiques or a judgment that reflects the model's own biases rather than the genuine response of a particular user. We introduce PerceptUI, a framework for persona-conditioned UI/UX evaluation that predicts how a specific user would answer interface-related questions and produces natural-language rationales. PerceptUI is trained in two stages: (i) contrastive reflection fine-tuning distills teacher-generated rationales by extracting lessons from human decisions, and (ii) a reflective prompt-evolution step from the model's own failure traces. Across multiple domains and datasets, PerceptUI achieves human-level realism, generalizes to unseen questions and personas, and yields population-level response distributions.