Post-click conversion rate (CVR) is a key metric in various scenarios including e-commerce and advertising, reflecting the efficiency and user experience in the second stage of the conversion process. Estimating the causal effect on CVR is therefore of great practical importance. However, directly applying existing causal inference methods to clicked samples introduces sample selection bias and increased variance due to the exclusion of non-click data. Recent studies on CVR prediction introduce "ideal loss", which optimizes model parameters using an unbiased estimate of the loss over the full sample. Nevertheless, there is no guarantee that unbiasedness of the loss implies unbiasedness of the final estimator. We revisit this challenge from the perspective of semiparametric theory. Specifically, we develop a new doubly robust causal effect estimator for chain-structured outcomes such as CVR, and derive its theoretical properties in detail. It achieves a faster convergence rate compared to nuisance parameters estimation and is therefore more robust when using flexible nonparametric estimators, including neural networks. Based on these theoretical findings, we further design a framework based on targeted regularization to improve numerical stability and practical applicability. Extensive experiments on synthetic and real-world data demonstrate the effectiveness and robustness of our method. In addition, we find that naively combining loss debiasing with standard causal estimators underperforms our method, highlighting the necessity of developing the new estimator tailored to this CVR-style objective with solid theoretical guarantees.
Unobserved confounding prevents standard covariate adjustment from identifying causal response functions in observational studies. Proxy causal learning addresses this problem through bridge equations involving treatment- and outcome-inducing proxies, avoiding direct recovery of the latent confounder. Existing doubly robust proxy estimators combine outcome and treatment bridges, but typically rely on fixed kernels, sieves, or low-dimensional semiparametric models; existing neural proxy methods are more flexible, but are largely single-bridge estimators. We develop a neural doubly robust framework for proxy causal learning with continuous and structured treatments. Our method introduces a neural mean-embedding estimator for the treatment bridge, combines it with a neural outcome bridge, and estimates the doubly robust correction through a final regression stage. The framework covers population, heterogeneous, and conditional dose-response functions, yielding full response-curve estimators rather than binary-treatment effects. The algorithms use two stages for each bridge and history-aware updates of the final linear layers to stabilize stochastic multi-stage training. We prove consistency of the algorithms showing that the doubly robust error is controlled by the final averaging and regression errors together with the smaller of the outcome- and treatment-side weak-norm bridge errors. Across synthetic and image-valued benchmarks, the proposed estimators outperform existing baselines and single-bridge neural estimators, showing the benefit of combining learned outcome and treatment bridges in a doubly robust construction. Our implementation is available at https://github.com/BariscanBozkurt/DRPCL-Neural-Mean-Embedding.
Prediction error is widely used to evaluate nuisance-function estimators in causal inference, but its relationship with causal estimator performance may differ across performance measures. We studied this question in a partially linear model using Monte Carlo simulations. We compared ordinary least squares (OLS), generalized additive models (GAMs), XGBoost, and Double Machine Learning with XGBoost (DML-XGBoost), evaluating nuisance-function prediction error, bias, RMSE, and 95% confidence interval coverage. We also examined a simple joint-error measure based on the absolute cross-product of estimation errors from the exposure and outcome nuisance functions. Across the simulated settings, XGBoost had the lowest RMSE among the non-oracle methods, while DML-XGBoost generally provided better confidence interval coverage. Prediction error did not consistently track causal bias across methods and settings, and the method with the best point-estimation performance did not necessarily have the best confidence interval coverage. The joint-error measure was only weakly associated with causal bias and did not provide a useful standalone measure of causal performance. These results suggest that prediction error is useful for assessing nuisance-function estimation, but it should not be treated as a direct measure of the quality of the resulting causal estimator.
There is a precise sense in which drawing causal inferences from observational data is hard, even when identifiability is assumed. In particular, Robins and Ritov (1997) and Robins et al. (2003) showed that causal effects can be discontinuous as a function of the data distribution: two arbitrarily close data distributions might correspond to different causal effects. This is a fact independent of the choice of estimator; however, not all estimators are equally unstable. Our contribution is to surface a second layer of instability that depends on the choice of estimator. We show that many standard point estimates can be read as point summaries of multimodal distributions over the space of structural causal models. As such, estimators can jump discontinuously in the data distribution. This defines a taxonomy of estimators that admits a decision-theoretic reading: stability depends on whether the implicit loss function an estimator optimizes is aligned with the causal effect itself. Specifically, inverse propensity weighted estimators and regression estimators are examples of discontinuous summaries, while explicit posterior means and medians are shown to be continuous.