BERTopic-Virality Prioritisation: A Scalable Framework for Thematic and Comparative Analysis of COVID-19 and Monkeypox Misinformation on Twitter

This paper presents a multi-branch fusion framework for detecting and characterising the propagation of health misinformation in online social networks (OSNs). Grounded in the Elaboration Likelihood Model (ELM) and the Theory of Planned Behaviour (TPB), the model fuses transformer-based semantics with rhetorical cues, stance representations, and psychologically motivated proxies in a unified multi-task architecture. In addition to binary classification, we introduce the Cognitive Propagation Score (CPS), an interpretable post-hoc auxiliary score computed from psychologically motivated, text-derived cues capturing argument complexity, emotional intensity, and content-derived virality potential, to support diffusion-risk reasoning when engagement ground truth is incomplete or unavailable. Experiments on three benchmark datasets, Constraint, COVID--19_FNIR, and Monkeypox, show strong classification performance, achieving ROC--AUC up to 0.9999 on COVID--19_FNIR, while propagation-oriented ranking achieves near-perfect agreement when engagement-derived supervision is available (Monkeypox, Spearman's $ρ= 0.9952$) and similarly high ranking alignment under proxy-based supervision on COVID--19_FNIR ($ρ= 0.9954$). Compared with representative literature baselines, the fusion model improves detection on Constraint and COVID--19_FNIR, while Monkeypox remains more challenging, reflecting domain- and signal-specific differences. Ablation analysis further indicates that psychological and rhetorical branches provide complementary gains beyond semantic embeddings. Overall, the framework bridges cognitive theory and neural modelling to improve transparency and to support scalable misinformation monitoring, with future work required to validate CPS against human-centred diffusion judgements.

This study presents a hybrid epidemiological and behavioural framework to simulate the spread of health misinformation on social media. We extend the classical Susceptible--Infected--Recovered (SIR) model to a six-compartment structure (SIRMMM), incorporating Misinformed Susceptible (MS), Misinformed Infected (MI), and Misinformed Recovered (MR) compartments to better reflect the dynamics of the misinformation lifecycle. To account for individual-level behavioural variation, we extend the SIRMMM model by integrating psychological signals from the Elaboration Likelihood Model (ELM), including sentiment polarity, engagement metrics, and cognitive effort, which dynamically modulate the misinformation transmission rate, yielding the ELM-SIRMMM framework. Model parameters were estimated using the FibVID dataset, which captures COVID-19 misinformation on Twitter. Generalisability was tested on two additional datasets: MC-Fake (emotional misinformation) and Monant (general health misinformation). Results show that the ELM-SIRMMM model enhances both predictive accuracy and dynamic realism. On FibVID, it decreases RMSE by 5.5%, delays the misinformation peak from day 150 to day 160, and increases its peak prevalence from 6% to 7%. On MC-Fake, it accurately reproduces a flash-rumour pattern, infecting 38% of users by day 45 and achieving 97% misinformation recovery, all while maintaining model accuracy. In contrast, minimal behavioural signal variability in the Monant dataset leads to marginal benefit, with only a 3% peak and 57% of users remaining susceptible. These findings suggest that structural elaboration alone is insufficient. Functional realism in modelling misinformation spread requires dynamic psychological inputs that vary meaningfully across time and contexts.

Limited review teams must identify which emerging claims are likely to keep growing before their eventual reach is known. We center early misinformation triage on this continuation-forecasting problem: predicting subsequent recorded propagation-tree growth from the first 30 minutes of activity. On FibVID, we compare early node count with structural depth entropy, temporal arrival entropy, and their pair while keeping all propagation trees from each original claim in one partition. Across 352 test trees from 59 claim groups separate from training, the combined model raises $R^2$ for log-transformed future growth from 0.307 to 0.323 and reduces log-MAE by 2.4% (95% claim-bootstrap CI, -0.4% to 5.2%). The gain is especially pronounced among 97 high-activity trees: $R^2$ rises from 0.248 to 0.395, Spearman's $ρ$ from 0.394 to 0.529, and log-MAE falls by 11.7% (95% CI, -1.9% to 23.9%). Complementing the 30-minute growth forecast, we analyze the first 15 replies in 563 PHEME threads. In this cohort, the 15th reply arrives after a median of 28.8 minutes; 52.0% reach the fixed reply prefix within 30 minutes and 71.6% within one hour. Even without the LLM-generated factual-accuracy dimension, the remaining stance, communicative, and affective state composition retains cross-event ranking signal (ROC-AUC 0.538); including that dimension increases ROC-AUC to 0.562. In a separate Check-COVID evaluation of 229 claims, reciprocal-rank fusion retrieves a gold evidence document within the top five for 74.2% of claims and within the top 20 for 94.3%; sentence reranking reaches Recall@20 of 58.1%. We propose an integrated human-review system that brings these early forecasts, response patterns, and retrieved evidence together for misinformation triage relying on the potential virality of claims.