An Agentic Approach for Active Data Collection, Travel Behavior Modeling, and Weather-Sensitive Demand Prediction

Evaluating mobility interventions at tourist destinations requires predicting visitor behavior under varying conditions. Traditional methods struggle because tourist decisions depend heavily on context like weather and fatigue, yet models cannot generalize to unobserved scenarios. Large Language Models offer a solution by encoding commonsense knowledge about human behavior from pretraining, enabling reasoning about context-dependent decisions, while natural language representation flexibly integrates heterogeneous information. Fine-tuning on local trajectories adapts this general understanding to destination-specific patterns. We validate this approach using 566 trajectories from Wakayama Castle Park, Japan. Our fine-tuned Llama-3.1-8B achieves 49.1% next POI accuracy and maintains strong performance on undersampled scenarios like rainy days, demonstrating effective generalization. This establishes LLMs as high-fidelity behavior models for context-dependent tourist prediction, providing groundwork for counterfactual analysis of mobility interventions.

This study introduces a Large Language Model (LLM) scheme for generating key attributes of travel diaries in agent-based transportation models, including purpose, mode and distance, to assess the underlying viability of LLMs for activity generation tasks. While traditional approaches rely on large quantities of proprietary household travel surveys, our method generates personas stochastically from open-source American Community Survey (ACS) and Smart Location Database (SLD) data, then synthesizes diaries through direct prompting. Our study features a novel one-to-cohort realism score: a composite of four metrics (Trip Count Score, Interval Score, Purpose Score, and Mode Score) validated against the Connecticut Statewide Transportation Study (CSTS) diaries, matched across demographic variables. Our validation utilizes Jensen-Shannon Divergence to measure distributional similarities between generated and real diaries. When compared to diaries generated with classical methods (Negative Binomial for trip generation; Multinomial Logit for mode/purpose) calibrated on the validation set, LLM generated diaries achieve comparable overall realism (LLM mean: 0.692 vs. 0.628). The LLM excels in determining trip purpose, and its trip mode predictions demonstrate greater consistency (a narrower Realism Score distribution). Meanwhile, classical models lead to better numerical estimates of trip count and activity duration. Aggregate validation confirms the LLM's statistical representativeness (LLM mean: 0.779 vs. 0.706), demonstrating LLM's zero-shot viability and establishing a quantifiable metric of diary realism for future synthetic diary evaluation systems.

Machine learning can predict human behavior well when substantial structured data are available for well-defined outcomes. Such models are typically outcome-specific, however, requiring training data for each target outcome, limiting their applicability to new domains. We test whether large language models (LLMs) can relax these requirements by using self-report data to build attitudinal and behavioral simulations, or "generative agents," that can predict responses across outcomes without outcome-specific training data. Using data from a diverse national sample of 1,052 Americans, we built agents from (i) two-hour, semi-structured interviews elicited using the American Voices Project interview schedule, (ii) structured surveys including General Social Survey items and the Big Five personality inventory, or (iii) both sources combined. On held-out General Social Survey items, interview-only, survey-only, and combined agents achieved accuracies equal to 83%, 82%, and 86% of participants' own two-week test-retest consistency benchmark, respectively, compared with 74% for demographics-only agents. Combining interviews and surveys produced the highest accuracy, though gains over either source alone were modest, suggesting that predictive benefits from data begin to asymptote once the model has observed sufficient evidence within a domain. We find that these agents also predict personality traits, economic-game behavior, and experimental responses, while reducing accuracy disparities across racial and ideological groups relative to demographics-only agents. Together, these results show that LLM agents grounded in qualitative or quantitative self-reports can support general-purpose simulation of individuals across outcomes, without requiring task-specific training data.