Cultural Moment Benchmark: Evaluating Video Cultural Reasoning and Grounding in Southeast Asia
Organizations: Singapore Management University · UIT, VNU-HCM
Abstract
Cultural understanding in video means more than recognizing what is visible; it requires grasping the symbolic and temporal significance of cultural concepts. We decompose this into three abilities: naming what a concept symbolizes, visually recognizing it on video, and locating its sub-events in time. Existing video-cultural benchmarks tend to test what is seen, collapsing these three abilities into a single score that hides the bottleneck. We introduce the Cultural Moment Benchmark (CMB): 306 expert-curated concepts from seven countries in Southeast Asia across five categories. We evaluate each concept through three stages, one per ability. Given a description, Stage 1 (S1) selects from four candidate concept names, Stage 2 (S2) selects from four candidate video moments, and Stage 3 (S3) predicts the start and end times of the moment in a video. To keep each stage focused on a distinct ability, we use three design choices: semantic-similarity distractors (S1, S2), unlabeled video moments (S2), and free-form localization on a different example video (S3). Across six vision-language models, failure modes vary by ability and modality. i) Even the strongest closed-source models score below 30% when all three stages must be correct; ii) The three abilities do not fully cascade: naming a concept correctly helps half the models recognize it on video, but recognizing it has little effect on locating the sub-event in time; iii) Audio is complementary, redundant, or distracting depending on the concept, more often distracting in non-Latin-script countries; removing both audio and subtitles hurts Games and Music the most. Our 14-rater human study shows that even Expert raters score below chance on concepts from a neighboring country, indicating that CMB requires country-specific cultural knowledge. CMB acts as a diagnostic harness, attributing failures to a specific ability or modality.
Figures & tables
| Benchmark | SEA | Multi-stage | Cond. | Free-form | Avg. dur. | Human | Cultures |
|---|---|---|---|---|---|---|---|
| focus | cascade | metrics | temp. loc. | (min) | eval | covered | |
| SCB ( 37 ) | ✓ | ✓ | ✓ | ✗ | n/a | ✗ | 7 |
| AVMeme Exam ( 17 ) | ✗ | ✗ | ✗ | ✗ | 0.5 | ✓ (closed) | 5+ |
| ChineseVideoBench ( 31 ) | ✗ | ✗ | ✗ | ✗ | 1.0 | ✗ | 1 |
| GIMMICK ( 40 ) | partial | ✗ | ✗ | ✗ | 0.17 | ✗ | 139 |
| MINERVA-Cultural ( 43 ) | partial | ✗ | ✓ | ✗ | 12.62 | ✓ | 18 |
| Model | Stage 1 (%) | Stage 2 (%) | Stage 3 (%) | Joint (%) | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Reset | Carry | Feedback | Reset | Carry | Feedback | Reset | Carry | Feedback | ||
| Gemini 3.1 Pro | 77.8 | 62.7 | 72.9 | 85.9 | 31.9 | 33.4 | 33.3 | 20.6 | 27.0 | 27.8 |
| GPT-5.4 | 70.9 | 52.6 | 68.3 | 81.7 | 29.5 | 31.0 | 30.3 | 14.5 | 21.7 | 21.5 |
| Qwen3-VL-32B | 51.0 | 39.9 | 31.4 | 28.4 | 22.0 | 22.3 | 30.0 | 6.4 | 4.3 | 4.6 |
| Qwen3.5-27B | 53.6 | 39.9 | 40.5 | 39.9 | 23.2 | 24.1 | 30.2 | 6.7 | 8.1 | 7.7 |
| InternVL3.5-14B (n) | 46.7 | 26.5 | 24.5 | 9.8 | 2.1 | 2.5 | 12.5 | 0.4 | 0.4 | 0.7 |
| S1 S2 (%) | S2 S3 (%) | |||
|---|---|---|---|---|
| Model | S2 | c-S2 | mIoU | c-mIoU |
| Gemini 3.1 Pro | 72.9 | 89.5 ∗∗∗ | 33.4 | 33.0 |
| GPT-5.4 | 68.3 | 87.6 ∗∗∗ | 31.0 | 29.7 |
| Qwen3.5-27B | 40.5 | 46.3 ∗ | 24.1 | 23.4 |
| Qwen3-VL-32B | 31.4 | 30.8 | 22.3 | 23.1 |
| InternVL-14B (t) | 26.8 | 22.2 | 3.0 | 5.0 ∗ |
| S1 (%) | S2 (%) | |||
|---|---|---|---|---|
| Rater | Native | Non-native | Native | Non-native |
| Expert | 58.4 | 21.3 | 51.9 | 28.7 |
| Non-expert | 39.2 | 27.9 | 45.2 | 31.5 |
Appendix figures & tables25 assets
Supplementary material from the paper’s appendix.
Appendix
| Country | Category | Concepts |
|---|---|---|
| Cambodia | Celebration (5) | Bon Chrat Preah Neangkoal, Choul Chnam Thmey, Meak Bochea, Pchum Ben, Visak Bochea |
| Dance (7) | Robam Bes Kravanh, Robam Chuon Por, Robam Kngaok, Robam Phlet, Robam Phloy Suoy, Robam Tep Apsara, Robam Yike | |
| Game (6) | Bos Angkunh, Chol Chhoung, Krob Moin, Leak Kanseng, Ok Chaktrong, Sey | |
| Music (9) | Chhing, Khaen, Khloy, Kong Thom, Kong Touch, Roneat Ek, Skor Thom, Sneng, Sralai | |
| Wedding (1) | Kar Khmer | |
| Indonesia | Celebration (14) | Bulan Puasa, Festival Gamelan Yogyakarta, Festival Rawa Pening, Festival Tabot, Galungan, Idul Adha, Kuningan, Lebaran, Nyepi, Pasola, Perang Topat, Pesta Kesenian Bali, Sekaten, Waisak |
| Statistic | Value |
|---|---|
| Concepts | 306 |
| S1 questions ( concepts) | 306 |
| S2 questions ( concepts) | 306 |
| S3 questions (Set , with repeats) | 631 |
| Unique Set S2-moment videos | 306 |
| Unique Set S3-source videos | 318 |
| Country (target) | Cluster | Local raters | Non-local raters | Non-local clusters |
|---|---|---|---|---|
| Cambodia | Local | KH-a, KH-b | VN-a, TH-b | Latin + Local |
| Indonesia | Latin | ID-a, ID-b | KH-a, VN-b | Local + Latin |
| Malaysia | Latin | MY-a, MY-b | ID-a, KH-b | Latin + Local |
| Myanmar | Local | MM-a, MM-b | MY-a, ID-b | Latin + Latin |
| Philippines | Latin | PH-a, PH-b | MM-a, MY-b | Local + Latin |
| Thailand | Local | TH-a, TH-b | PH-a, MM-b | Latin + Local |
| # | Annotator | Local (60% of own) | Non-local country | Non-local (60%) | Total |
|---|---|---|---|---|---|
| 1 | KH-a | 17 (of 28) | Indonesia | 29 | 46 |
| 2 | KH-b | 17 | Malaysia | 26 | 43 |
| 3 | ID-a | 29 (of 48) | Malaysia | 26 | 55 |
| 4 | ID-b | 29 | Myanmar | 22 | 51 |
| 5 | MY-a | 26 (of 44) | Myanmar | 22 | 48 |
| 6 | MY-b | 26 | Philippines | 31 | 57 |
| Country | n | n | ||
|---|---|---|---|---|
| Cambodia | 6 | 6 | ||
| Indonesia | 11 | 11 | ||
| Malaysia | 9 | 9 | ||
| Myanmar | 8 | 8 | ||
| Philippines | 10 | 10 | ||
| Thailand | 9 | 9 |
| Cell | Gemini | GPT-5.4 | Qwen3-VL | Qwen3.5 | IVL (n) | IVL (t) | |
|---|---|---|---|---|---|---|---|
| Indonesia | 48 | 85.4 [74.5, 94.6] | 70.8 [57.1, 83.3] | 56.2 [42.0, 70.3] | 58.3 [44.0, 72.4] | 47.9 [33.3, 62.0] | 54.2 [40.0, 68.1] |
| Malaysia | 44 | 86.4 [75.6, 95.7] | 86.4 [75.6, 95.8] | 52.3 [37.5, 66.7] | 61.4 [46.3, 75.7] | 54.5 [39.4, 69.6] | 43.2 [28.6, 58.3] |
| Philippines | 52 | 84.6 [74.4, 93.8] | 76.9 [64.6, 87.7] | 55.8 [42.5, 69.0] | 57.7 [44.2, 71.1] | 48.1 [34.5, 62.2] | 42.3 [28.8, 55.9] |
| Vietnam | 55 | 89.1 [80.0, 96.5] | 74.5 [62.7, 85.7] | 52.7 [39.3, 66.1] | 58.2 [44.8, 71.2] | 45.5 [32.6, 58.8] | 32.7 [20.8, 45.5] |
| Cambodia | 28 | 67.9 [50.0, 84.6] | 57.1 [38.5, 75.7] | 50.0 [31.0, 69.2] | 32.1 [15.4, 50.0] | 53.6 [34.5, 71.4] | 39.3 [21.4, 58.3] |
| Myanmar | 37 | 56.8 [40.0, 72.7] | 62.2 [46.2, 77.5] | 56.8 [40.0, 72.7] | 45.9 [29.6, 62.9] | 45.9 [30.0, 62.5] | 45.9 [30.0, 62.5] |
| Cell | Gemini | GPT-5.4 | Qwen3-VL | Qwen3.5 | IVL (n) | IVL (t) | |
|---|---|---|---|---|---|---|---|
| Indonesia | 48 | 81.2 [69.4, 91.8] | 68.8 [55.3, 81.5] | 29.2 [16.7, 42.6] | 50.0 [35.7, 64.3] | 22.9 [11.5, 35.6] | 25.0 [13.0, 37.8] |
| Malaysia | 44 | 86.4 [75.0, 95.6] | 77.3 [63.8, 89.2] | 31.8 [18.2, 46.2] | 40.9 [26.2, 56.0] | 22.7 [11.1, 36.0] | 27.3 [14.3, 40.8] |
| Philippines | 52 | 82.7 [71.8, 92.3] | 75.0 [62.7, 86.3] | 36.5 [23.7, 50.0] | 40.4 [27.3, 54.2] | 25.0 [13.6, 37.0] | 19.2 [8.9, 30.8] |
| Vietnam | 55 | 81.8 [70.9, 91.5] | 80.0 [69.0, 90.0] | 30.9 [18.9, 43.5] | 43.6 [30.3, 57.1] | 25.5 [14.1, 37.1] | 36.4 [24.0, 50.0] |
| Cambodia | 28 | 53.6 [34.5, 72.0] | 67.9 [50.0, 85.2] | 25.0 [9.5, 42.3] | 28.6 [12.1, 46.7] | 35.7 [18.2, 54.2] | 25.0 [10.0, 42.3] |
| Myanmar | 37 | 56.8 [40.0, 72.4] | 59.5 [43.2, 75.0] | 40.5 [24.3, 56.8] | 40.5 [25.0, 57.1] | 21.6 [9.1, 35.5] | 32.4 [17.6, 48.3] |
| Cell | Gemini | GPT-5.4 | Qwen3-VL | Qwen3.5 | IVL (n) | IVL (t) | |
|---|---|---|---|---|---|---|---|
| Indonesia | 48 | 33.4 [24.8, 44.0] | 27.2 [19.4, 38.2] | 23.3 [16.9, 30.8] | 25.1 [18.5, 33.3] | 2.5 [1.2, 4.4] | 4.7 [2.1, 8.4] |
| Malaysia | 44 | 33.4 [23.0, 47.1] | 37.0 [26.8, 45.6] | 23.9 [13.2, 34.5] | 26.8 [16.6, 39.6] | 3.2 [1.2, 5.9] | 2.2 [1.0, 3.7] |
| Philippines | 52 | 25.3 [14.3, 47.1] | 24.8 [11.9, 46.3] | 15.1 [9.5, 28.9] | 17.8 [11.1, 31.2] | 2.7 [1.1, 5.8] | 2.0 [0.6, 5.3] |
| Vietnam | 55 | 30.3 [23.5, 38.1] | 27.8 [20.3, 37.1] | 20.4 [13.2, 29.7] | 20.5 [14.1, 29.1] | 2.2 [0.6, 4.0] | 2.3 [0.4, 4.7] |
| Cambodia | 28 | 53.3 [38.1, 71.0] | 47.4 [31.1, 67.0] | 36.8 [22.6, 53.9] | 28.9 [16.7, 44.1] | 3.4 [0.0, 8.7] | 4.0 [0.3, 9.0] |
| Myanmar | 37 | 43.6 [31.4, 56.7] | 35.2 [23.8, 46.7] | 32.6 [20.0, 45.9] | 32.3 [20.0, 45.1] | 1.9 [0.4, 3.7] | 2.2 [0.0, 6.3] |
| Model | Scope | S1 | S2 | mIoU |
|---|---|---|---|---|
| all values in %, matching Table 2 | ||||
| Gemini | micro | 77.8 [73.2, 82.4] | 72.9 [67.6, 77.8] | 33.4 [28.3, 39.1] |
| macro-ctry | 76.0 [71.1, 80.8] | 70.7 [65.5, 75.7] | 37.2 [33.1, 43.5] | |
| macro-cat | 78.5 [72.1, 84.2] | 74.2 [67.5, 80.1] | 36.2 [32.5, 40.7] | |
| GPT-5.4 | micro | 70.9 [65.7, 75.8] | 68.3 [63.1, 73.5] | 31.0 [25.8, 36.7] |
| macro-ctry | 69.6 [64.2, 74.7] | 67.3 [61.9, 72.5] | 34.6 [30.4, 40.7] | |
| Comparison | S1 | S2 | mIoU |
|---|---|---|---|
| Gemini vs. GPT-5.4 | +6.9 [+2.3, +11.4] | +4.6 [-0.7, +9.8] | +2.5 [-1.6, +6.4] |
| Gemini vs. Qwen3-VL | +26.8 [+20.6, +33.0] | +41.5 [+34.6, +48.4] | +11.2 [+7.8, +15.2] |
| Gemini vs. Qwen3.5 | +24.2 [+17.6, +30.7] | +32.4 [+25.5, +39.2] | +9.4 [+5.7, +13.5] |
| Gemini vs. IVL (n) | +31.0 [+24.5, +37.6] | +48.4 [+41.2, +55.2] | +31.0 [+26.0, +36.4] |
| Gemini vs. IVL (t) | +36.6 [+29.7, +43.5] | +46.1 [+38.9, +52.9] | +30.4 [+25.5, +35.9] |
| GPT-5.4 vs. Qwen3-VL | +19.9 [+13.4, +26.1] | +36.9 [+30.1, +43.5] | +8.7 [+4.7, +13.2] |
| Ablation | pairs | mIoU points | |
|---|---|---|---|
| No-audio | 631 | .55 | |
| No-subtitles | 631 | .10 | |
| Visual-only | 631 | .045 |
| Cluster | Distr. audio (%) | Distr. subs (%) |
|---|---|---|
| Latin-script (ID/MY/PH/VN) | 14.0 | 11.9 |
| non-Latin-script (KH/MM/TH) | 29.1 | 20.4 |
| Ablation | Comp. | Redun. | Distr. |
|---|---|---|---|
| Cut at points | |||
| No-audio | 20.6 | 59.6 | 19.8 |
| No-subtitles | 20.3 | 63.5 | 16.2 |
| Visual-only | 24.2 | 56.3 | 19.5 |
| Cut at points, used in the paper | |||
| No-audio | 17.0 | 66.4 | 16.6 |
| TimeSuite | TRACE | MUSEG | |
|---|---|---|---|
| mIoU (%) | mIoU (%) | mIoU (%) | |
| Celebration | 9.5 | 8.8 | 22.4 |
| Dance | 3.9 | 2.0 | 15.5 |
| Game | 11.2 | 6.0 | 21.6 |
| Music | 10.6 | 18.6 | 26.4 |
| Wedding | 10.5 | 13.5 | 13.8 |
Video Understanding
Video understanding develops methods for recognizing actions, tracking events, grounding evidence in time, and reasoning across visual and audio streams.
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