Belief Cascades Drive Persuasion in LLM Agent Networks

Understanding persuasion is critical for the safety and reliability of multi-agent systems built on large language models (LLMs). This paper studies persuasion dynamics by contrasting general LLMs with Large Reasoning Models (LRMs) that employ explicit ``thinking'' processes. Through large-scale experiments on objective (MMLU) and subjective (PersuasionBench and Perspectrum) tasks, we identify Persuasion Duality: reasoning enhances an agent's persuasive power while simultaneously increasing its resistance to persuasion. For LRMs, adding thinking content increases persuasion rates by 21 pp on average, yet reduces susceptibility to incorrect persuasion by up to 10 pp on objective tasks. Despite these gains, we uncover a critical vulnerability: persuasiveness often stems from superficial cues such as response length and repetition rather than logical validity. Non-semantic padding or repeated conclusions can match or exceed the persuasive effect of coherent reasoning, revealing a strong length bias in agents' judgments. We further show that persuasion propagates non-linearly in multi-hop agent chains, where intermediate agents may amplify or attenuate influence depending on task subjectivity. Finally, guided by attention analysis, we propose a prompt-level adversarial argument detection method that consistently improves agent robustness.

Persuasion is a core dynamic of natural language communication, shaping how large language models (LLMs) update beliefs, resolve disagreements, and reach decisions. As LLMs increasingly debate, advise, and think collaboratively with humans and each other, resistance to harmful persuasion becomes a core requirement for reliable behavior. Yet we show that this requirement is far from met: a single targeted persuasive argument is enough to collapse model accuracy to near zero, even when the argument is factually false. We formalize this threat as adversarial persuasion and introduce an adversarial reinforcement learning framework that trains persuader agents to change a target model's answer in a single interaction. First, we show that optimizing persuasion strategies through trial and error exposes vulnerabilities that static prompting misses: RL-trained persuaders raise persuasion success from approximately 24% to over 93% against the training-time persuadee. Second, we find that these learned strategies transfer to unseen models, achieving 83% attack success on Qwen-14B, 79% on Llama-3.1-8B, and 25% on GPT-4o-mini. Third, we demonstrate that a curriculum that bootstraps on more persuadable open-weight models before targeting harder models further increases GPT-4o-mini attack success from 25% to 38%. Moreover, our results reveal that optimized persuaders increasingly rely on credibility-based tactics, including fabricated citations and false authoritative evidence. Together, these findings expose a critical weakness in current LLM agents: even when they initially reason correctly, they can be steered toward false conclusions by optimized natural language influence. This positions persuasion robustness as a necessary safety criterion for multi-agent and human-AI decision-making systems.

Large language models can shift human beliefs across high-stakes domains, but most persuasion studies rely on pre/post belief change. These endpoint measures identify whether persuasion occurred, yet miss where and how beliefs moved within a dialogue. We present PERSUASIONTRACE, a framework for studying persuasion in human-LLM interaction. Built on a web-based experimental platform, PERSUASIONTRACE contributes a tool for multi-turn persuasion studies and a process-level evaluation protocol: it records multi-turn belief reports from human or simulated targets of persuasion, annotates persuader turns with rhetorical dimensions (logos/pathos/ethos), and evaluates simulators by fidelity to real human belief dynamics. Using this framework, we find that human targets group into two clusters of multi-turn belief updates and exhibit susceptibility to rhetorical strategies, and that LLMs are persuasive across generic and personalized topics, text and audio modalities, and multi-turn interactions. Prior work has chiefly used vanilla-prompted LLMs to simulate human targets, but we show that these simulators fail to replicate human belief dynamics. We introduce a Bayesian-network simulated target that maintains an explicit latent belief state over time so each persuader message yields cognitively realistic belief updates. In human-likeness evaluation, our Bayesian target scores near a human reference (81 vs 80), while baseline LLM targets score substantially lower (64). PERSUASIONTRACE reframes persuasion evaluation from endpoint movement alone to process fidelity, providing a stronger basis for scientific analysis and safer optimization of persuasive systems.