Toward Cultural Alignment: Human-Centered Evaluation of Multimodal AI Stories Across Five African Communities

Cultural representation in Large Language Model (LLM) outputs has primarily been evaluated through the proxies of cultural diversity and factual accuracy. However, a crucial gap remains in assessing cultural alignment: the degree to which generated content mirrors how native populations perceive and prioritize their own cultural facets. In this paper, we introduce a human-centered framework to evaluate the alignment of LLM generations with local expectations. First, we establish a human-derived ground-truth baseline of importance vectors, called Cultural Importance Vectors based on an induced set of culturally significant facets from open-ended survey responses collected across nine countries. Next, we introduce a method to compute model-derived Cultural Representation Vectors of an LLM based on a syntactically diversified prompt-set and apply it to three frontier LLMs (Gemini 2.5 Pro, GPT-4o, and Claude 3.5 Haiku). Our investigation of the alignment between the human-derived Cultural Importance and model-derived Cultural Representations reveals a Western-centric calibration for some of the models where alignment decreases as a country's cultural distance from the US increases. Furthermore, we identify highly correlated, systemic error signatures ($ρ> 0.97$) across all models, which over-index on some cultural markers while neglecting the deep-seated social and value-based priorities of users. Our approach moves beyond simple diversity metrics toward evaluating the fidelity of AI-generated content in authentically capturing the nuanced hierarchies of global cultures.

Stories are key to transmitting values across cultures, but their interpretation varies across linguistic and cultural contexts. Thus, we introduce multilingual story moral generation as a novel culturally grounded evaluation task. Using a new dataset of human-written story morals collected across 14 language-culture pairs, we compare model outputs with human interpretations via semantic similarity, a human preference survey, and value categorization. We show that frontier models such as GPT-4o and Gemini generate story morals that are semantically similar to human responses and preferred by human evaluators. However, their outputs exhibit markedly less cross-linguistic variation and concentrate on a narrower set of widely shared values. These findings suggest that while contemporary models can approximate central tendencies of human moral interpretation, they struggle to reproduce the diversity that characterizes human narrative understanding. By framing narrative interpretation as an evaluative task, this work introduces a new approach to studying cultural alignment in language models beyond static benchmarks or knowledge-based tests.

Current AI safety evaluation and benchmarking frameworks predominantly rely on Western-centric culture-agnostic defaults that mask critical regional laws, socio-linguistic nuances, and cultural taboos, leaving Vision-Language Models (VLMs) vulnerable in global deployments. We introduce Pluralis v0.1: a novel multimodal, multi-regional, and multilingual dataset built from a culture-first perspective. Spanning 6,448 prompts across six Asia-Pacific countries (Bangladesh, India, Korea, Pakistan, Singapore, Taiwan) and eight languages, Pluralis diverges from prior work by natively sourcing localized safety hazards rather than adapting Western datasets. Crucially, it introduces a multimodal evaluation paradigm: user text (e.g., "Should I gift this?") and an image referring to "this" (e.g., a clock) - both innocuous in isolation, but synergistically triggering specific legal or cultural violations. Pluralis disentangles universal safety violations from localized cultural appropriateness, establishing the latter as a first-class evaluation axis. To operationalize this, we present Judge-Pluralis, an agreement-gated LLM-as-a-Judge ensemble trained on examples classified in an empirically derived cultural taxonomy. Observing VLM behavior on a subset of the Pluralis surfaces recurring, locale-specific failure modes such as image misidentifications with downstream harm, missed item-context-locale interactions, and inadequate refusals. These failure modes vary systematically across locales and languages, exposing blind spots that globally averaged metrics conceal. Ultimately, Pluralis is not presented as a solved evaluation framework for cultural alignment, but rather as a first step and catalyst for future innovation. We call upon the research community to utilize this foundation to advance the science of multilingual, multicultural evaluation to better support AI cultural alignment globally.